The essence of electricity quotient is low cost development

The price hike is suicide.

At the beginning of the new year, Jing Dong vs a Amoy War of words to "price" touched the electric quotient nerves. Amoy a high-profile release 2011 years of the Four Seasons total net business Commodity price index. It is mentioned that, after entering the four-quarter, the domestic business market average price of goods showed a marked upward trend, especially the Jingdong Mall in early October, the price rose more than the 15%,3c product rose by 20%. and Jingdong response "completely fabricated slander, there is no basis for truth, jingdong neither and absolutely cannot rise 15%, that is purely suicidal behavior."

The essence of electricity quotient is low cost development

Lok Tao Network CEO Bi Sheng said that the internet to do things should be through a broad platform or emerging technology, so that a small number of people to create greater profit value. Dangdang CEO Guoqing also pointed out that the essence of the electric business is precision marketing, low-cost development.

And when we look back at the reality of "bloodshed", the electric dealers are buckling in the "promotional flow price war financing refinancing". All the goals are only one, is to plot the future market discourse. The network media cost is high, the electric business enterprise for the big scale, regardless of burning the money to hit the advertisement, causes the widespread loss, many electric dealers hold the gambler mentality, pursues the short-term scale growth. Second, the market share of the first vicious development of the vast majority of electric companies have embarked on the list of dead busy.

Intensive cultivation is the hard truth of long-term development

The so-called first-class enterprise selling rules, second-rate enterprises to sell the market, three-stream enterprises to sell products. Some McKinsey experts say that the retail companies that can occupy a 20% share of a market segment have the power to rule.

Book retail market close to 20% of the essence of Dangdang mode, is fine operation, operation Management, the cost of absolute leadership, every two years to achieve a category of absolute leader. Guoqing said that the retail trade is always very low gross margin, saving every penny to improve customer service, this is our eternal idea, is a long-term enterprise mentality. Only through continuous improvement of customer service, the customer as the castle peak to retain, electric business enterprises have a future.

Hundred million shopping CEO Hanji also said that the market has gradually separated from the extensive development, enterprises should start with their own advantages, targeted at their own users to intensive cultivation, from goods, services and other angles to meet consumer demand.

hundred million shopping as a "light power business" of the Dark Horse, grasp its own advantages, positioning in the largest and most professional credit card installment shopping platform. With more than 20 banks in China to cooperate with more than 100 million credit card holders to maintain effective contact, firmly grasp the Chinese valuable customer database, set up a precision marketing model. Deep grasp of the consumer habits of the cardholder, accurate screening of goods, accurate delivery. At the right time, the right way to buy the right goods to the right people is the secret of the success of the shopping billion.

Whether the big winners of the electric business, or the merchant dark Horse, they need to find their own advantages before the advent of the electrical business, or optimize their own structure in the price war to reduce costs, or improve product and service quality to win the market, the core value of business really pay attention to the enterprise to do long-term mentality of intensive cultivation, Such enterprises may be in the sea ups and downs of the fore, the electric business industry will be in the cold winter ushered in a more splendid spring.