The explosion point of rural electric dealers

Since ancient times, farmers in Chinese society has played a unique role in society, they are suffering, humiliation, poverty has inherent endurance. With the wheel of the Times flying, when e-commerce this "extraterrestrial visitors" fall in love with the countryside, want to embrace it, like the explosion of the cosmic giant energy. Netizens joked that the peasant brothers have not seen the "bride" of the charming appearance, was "electric quotient", "the first time" so was robbed.

Industry experts said: compared to the saturation of the traditional electricity market, the rural electricity market presents a blank, the farmers confronted with the demand for better and cheaper goods increasingly exuberant, and by information, trust, logistics and shopping habits and many other factors constraints without being satisfied. Rural electricity business, this new blue sea also only opened a window, in the future it will continue to exert power.

In the face of rural electricity market, nearly 1 billion of the population of large markets, the major electric platform has never stopped the pace of progress. At the annual meeting of the new agriculture in 2013, the Tongyu County People's government signed a strategic cooperation agreement with No. 1th store, which pushed the rural county electric quotient model to the cusp, and the upcoming 2014 Annual meeting of the new agricultural industry will become a new topic for the county electric dealers. A year, electric dealers have invested heavily in a variety of ways to the rural power to express love: This side of Ma Yun-Hao said tens of billions of bets have not officially opened the dry, where the new rural electric dealers in Zhejiang Urban and rural areas open flowers, it really a bit disrupted the rhythm of Ma Yun.

According to the "Rural e-commerce consumption report" published by the Alibaba Institute, the data show that Taobao rural consumption has increased in the past three years, rising from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014, and forecast the nationwide rural net shopping market in 2014 to reach 180 billion yuan. 2016 is likely to break through 460 billion yuan.

In the face of such a huge space, the rural electric business This new blue sea how to exert the market, detonate the new energy of the universe? Industry experts said that the rural electrical business must create a platform, integration of resources, brand building, really get through the last kilometer, in order to achieve high-speed development.

To create a platform for electric business with the help of government

Understandable, Taobao in the promotion of rural "electronic dream" played an important role, especially the key items "characteristics of China" has irreplaceable role.

Suichang Pavilion is the first county-level agricultural products Museum, the beginning of this year online. With the strong support of the Government and the huge cohesion of its own system, "the net" assembled local Chiu Yujia small sellers to seek common development. They provide professional training services to Chiu Yujia small sellers, to the upstream source of unified integration, and the development of procurement standards, from the "network" professional team to conduct a unified operation and management, offline under the unified packaging, unified distribution, unified after-sale and other standardized operation, Suichang mode is more like a regional shoppingmall, They sell "standardization" as a service provider.

Integrating resources and disseminating high quality agricultural products

Mobile Internet today, the integration of Electronic business platform, polymerization of high-quality agricultural products into the mainstream. This not only allows high-quality agricultural products to go into tens of thousands of households, but also to maintain food safety, promote eco-health products a good way.

Gansu Longnan County E-commerce development and the County party committee Lee Secretary of the promotion has a close relationship, the secretary for the Internet frequently sold on the home of fresh walnuts, and was honored as "Walnut secretary" by netizens.

With the help of the government's strong support and promotion, Cheng County set up an E-commerce association, relying on Taobao store to carry out the sale of special products. Cheng County to search for high-quality agricultural products, find a consolidated one, immediately launched the sale, although limited by size, but small and flexible. At the same time, they have made full use of the convenience of marketing their products on Weibo and micro-letters, recruiting young sales people. Today, more than 80% of county rural electricity sales come from these free social media. This not only promoted the development of the electric business, but also promoted the young entrepreneurs.

Create the brand of agricultural products and promote the development of industrial clusters

Tongyu County and the two counties of the biggest difference is, straight to the brand operation, took a good name "3,000 Wo", and directly stationed in the cat flagship store. Similarly, Tongyu County has also set up a county-level E-commerce Association, which is operated by a professional third party body.

Tongyu County is located in the northeast, whether it is large-scale or intensive, have a natural advantage, which has a powerful brand of its operation, greatly increasing the value-added of agricultural products brand. "The net" is like a platform, "through the net" is the business, "3,000 wo" presents the commodity brand, in the whole industry chain on the unified procurement, unified packaging, unified operation, unified distribution, unified after-sale and many other standardized operation, to show its charm.

Tongyu's brand strategic value of agricultural products led to the development of industrial groups, upstream more intensive, planning and modernization, the downstream led to semi-finished products, deep-processing industries and ancillary industry development. The ultimate benefit of industrial development is the common people, this is the Tongyu County government's most discerning place.

The above three kinds of rural electric business development model does not represent its invariable, this also needs to innovate unceasingly. At the same time, we see that the development of rural power providers must first of all rely on the support of the government's strong public trust. This support is not only "Hawking", but also for the quality of agricultural products to do credit endorsement.

Second, the agricultural products to sell higher and farther, it is necessary to achieve professional branding. The core of developing e-commerce in rural areas is to help farmers increase income. Only by reducing the unsalable production of agricultural products can we get bigger sales and let the agricultural products sell higher prices.