The first domestic intelligent retail data experience Center to achieve online "fitting room"

Source: Internet
Author: User
Keywords Large data the first domestic experience center to achieve

Standing in front of the camera, you can try the clothes in the counter, the glasses do not fit, while shopping, one side through the mobile phone http://www.aliyun.com/zixun/aggregation/9006.html "> Micro-trust platform to receive a favorite brand promotional information, and guide you to the purchase of goods, just sweep the two-dimensional code, you can quickly complete payment ... Recently, the first domestic intelligent retail data Experience Center in Suzhou International Science and Technology Park opened.

On-line "fitting room" trial wear real experience

At the moment, more and more entities are entering the field of E-commerce, or the development line under the synchronized O2O business. Physical stores are unable to provide targeted customer service because of limited customer information. How can customers enter their stores and let them know the needs of the customer and provide corresponding services? Suzhou Ying-Lian Intelligent Technology Co., Ltd. Guan Zhiheng Chairman said that they are doing is to let the offline businesses with the same as the electric dealers have large data, standing on the same starting line.

Simply put, as long as customers have smartphones, go to the mall to connect Wi-Fi, it will be able to use positioning technology to record the customer's check-in time, stay in which area for the longest time, interested in what products to understand the customer's behavior and shopping needs.

Reporter in the scene experience, standing in front of the computer screen, light mouse, choose their favorite glasses style. The camera at the top of the computer screen immediately captures the face of the reporter, automatically adjusts the size of the glasses, and naturally "wears" the faces. If appropriate, the test holder can take photos, through e-mail, micro-mail to the merchant, or directly under the single online shopping. Such an online "fitting room" with the proportion of trial wear, enhance the reality of the sense of the net to avoid the improper return of the trouble. The same experience, but also used to buy furniture, as long as a piece of A4 paper in the corner, with a flat-panel computer camera alignment, the system will automatically size appropriate sofa and tea table put in.

In addition, they can also perform a personalized push for large data analysis by tracking and understanding the customer's historical purchase records and social networks to understand the customer's shopping needs and combine them with a variety of database, CRM, and POS integrations, enabling them to target different customers for accurate marketing in different situations.

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