The first is willful! Music video to top of App Store Entertainment

After the first day of the music video network after the stock market trading good news, the performance of the video app is equally inspiring: December 10 rushed to the Apple App Store entertainment topped the list, ranked 11th. This is not a video app for the first time to make the industry eye-popping, not long ago, the video app on its own strong performance, creating a "single-day content of the growth doubled, daily active user growth of up to 100%, Baidu Index increase of up to 300%" myth. Why video can be achieved in a short period of time and gain market recognition? In addition to relying on its own super rich film and television copyright inventory (covering 100,000 episodes TV series and more than 5,000 movies), inseparable from the quality of the product user experience. Apps that will play, focus on interacting with the current era of apps, traditional services are not enough to satisfy picky users. In addition to the video app can provide watching video services, but also to provide users with different, personalized, fun value-added services? Video videos All mobile operations teams are constantly thinking about the issue in the version of the update iteration, and then there is the attempt to engage in a variety of interactive activities, Let the user play together. In the industry repeatedly win the award of the music video "Tanabata vindicate * Full screen true love" activities no longer need to repeat, through the link "mobile phone, Pad, PC, TV, outdoor big screen, movie theater line" These six screens, let the user to vindicate the true love from the mobile phone "small screen" to the outdoor "big screen", to help users win the "beauty of the Heart". And in the millions of years after the implementation of the universal check-in activities, but also let All music video app users experience a heartbeat, check-in can enjoy membership benefits, but also to draw prizes, more organic will become a monthly salary of 100,000 experience officer, the opportunity has to say valuable! The check-in activity has been in operation since August 1 and ends on September 10. A total of more than 50 million people participated in the online activities, after the event, there are netizens said "how the activity is over?" Expect more exciting activities "and so on. Sweet app, "Push" you think in addition to the user "play" together, more important is the music video app also has "think users think, ' push ' users think," the intelligent intimate function. At the end of August this year, in addition to continuing to optimize the interface to enhance the video sharpness, the new version of LE-vision video also added a very user-friendly design "casual look" function: daily according to the user's interest to recommend five short video, default in the Wi-Fi environment automatically cached (if users do not need, you can choose to turn off this feature), After the end of the cache users can go to work on the way to school and other waiting scenes to watch five videos, is absolutely "kill time weapon." The ipad 5.5, launched in November, music video continues to play its own intelligent intimate features: The new version of the search function added a hot search, guess you like the precise recommendation; Video caching, users can only start to use the application can continue to cache the unfinished tasks before, fans could not see the "save" walk. So intelligent, how can not be intimate? Can you grab the app and play it again? In fact, throughout the 2014 video app for products for the improvement and upgrade, whether from the introduction of "Casual Watch" kill time sharp weapon function, or from "Play together with users" interactive operation, Seems to have reached the limit of "playing" as a video app product, and according to the latest news from the inside, with the upcoming release of the new version of the video app, a new feature-grab tickets, may once again set off the enthusiasm of users. Backed by the powerful music and video entertainment resources, grab the ticket function on the line, will give users more imagination: different from any previous video app or ticket app--is not a simple watch video, nor is it simple to move fingers pay for tickets, but more "interesting" "Rob." Fans may accidentally get a coupon for a cast class while watching a video, may be involved in the music video app organization's ticket-grabbing activities to win the Star fans meet tickets, or perhaps with millions of netizens at a specific time to rob a current line hit the movie tickets, "Only you can not get, no you can not imagine." Le video app director said, whether it is to let users "play" high, or let users "Rob" of the music, or to provide users with more intelligent intimate services, are as a video-type app in product features and user operations innovative attempts. In the future, we will also uphold this concept, and constantly upgrade to improve the music video app, to provide users with more quality experience and services. According to Iris data, Internet users have begun to move from the end of the PC to the mobile end, while watching video is the most popular service type in addition to news information--video app has gradually become an indispensable application in the daily life of users. Industry experts believe that the analysis of the recent years, the video app development trajectory and strategy is not difficult to see, music video in the content and operation of a very strong sustainability, but also backed by the eco-built "platform + content + Terminal + Application", with the improvement of product experience and the continuous deepening of user operations, Future video app is very likely to completely subvert the existing pattern of the video application market.