The five key elements of the successful promotion of the Jewelry franchise store holiday

With the advent of the holiday, people are intoxicated in the happy festive atmosphere, tourism, shopping, food, for our festive life, but in the relaxed mind and body, people's pockets are more and more flat. It is because of this contribution to business revenue that business is thinking about how to make the most of the holidays to keep their sales growing fast and sustainable. So a variety of promotional means emerged. How to stand out in such a fierce competition? 　　The following content may give you some useful inspiration for your jewelry franchise or proprietary shop. Holidays include national holidays and non-state holidays. National holidays, including the National Day, labor, and so on; non-state holidays, including Valentine's Day, Father's Day, Mother's Day, etc. there are also some traditional Chinese customs, such as the Mid-Autumn Festival, Dragon Boat Festival and so on. 　　Jewelry industry operators make full use of each holiday, is to make your jewelry store turnover is an important guarantee. Each holiday is a test of our overall promotional capacity of the important moment, for different holidays, professional jewelry chain headquarters launched a set of suitable for effective promotional programs for the growth of the sales of its jewelry franchise can not be underestimated. How to make suitable and effective promotion plan? International famous fashion brand Joyce jewelry chain franchise system of some of the promotional strategies available for our reference: a rich product is the key. Holiday as the peak period of sales, only in order to ensure adequate supply, the quality of goods in the case, to achieve a steady increase in turnover. All kinds of sales strategy is only auxiliary means, diverse styles, a dazzling array of merchandise is the key to attract people's attention. In addition, reliable quality, quality service will be the sales of your store to make a small contribution to the growth. Therefore, in the holiday to ensure that the product style, quality and adequate supply, in the busy holiday, to ensure that your sales performance can be a higher level. Joyce Jewelry to join the chain in this particular attention, each big and small festival before the headquarters will be ready to enrich the holiday products, and remind each Joyce jewelry to join the store in time to prepare for the purchase, for no experience of the franchise, 　　Joyce Jewelry Franchise headquarters will also be dedicated to its franchisee to do this in the purchase guidance. Second, the promotion means is the guarantee. In the holiday to the jewelry shop most of the consumption is ordinary consumers, in the care of jewelry quality and style, consumers are also very much want to buy goods can get more benefits. Therefore, in the holiday of the customer scramble, various promotional activities as the main means of Joyce chain competition has attracted much attention. In order to be able to compete in an invincible position, Joyce jewelry chain system is usually able to withstand the range, for its Joyce franchise shop to choose the right combination of promotional means. For example: to buy goods to distribute gifts to customers, specific merchandise discounts for sale, to the Joyce jewelry store consumption of a certain number of customers can participate in the lottery or gift, buy one send a and so on. The choice of promotional means, mainly with the goodsNature, consumer groups, the location of the business circle and so on. The correct choice of promotional means to ensure that your business on the holiday continued to grow. 　　Like Joyce Jewelry store, because at ordinary times always adhere to the strategy of inexpensive sales, so, in the holiday promotions, Joyce jewelry chain will often adopt a lot of new strategies, such as: New products with old products, so you can also play a role in promoting new products, kill each other. Thirdly, the means of publicity are very important. On the occasion of the holiday, Joyce jewelry through the nature of the different holidays, the introduction of a series of entertainment publicity activities. For example, on New Year's Day, the Lantern Festival will be held during the Valentine's holiday to encourage its Joyce franchise for Joyce members to launch a series of events such as couples photo Party, entertainment and publicity of their products. If in the event, to participate in the activities of the audience to give products or organize on-site lottery. By organizing such activities, businesses not only bring consumers a relaxed and enjoyable festive atmosphere, but also bring benefits to consumers. And in the "attract" the eyeball at the same time, also carried out a very good brand publicity. Philip Kotler, an American marketing expert, has divided people's consumption behavior into three stages: "The first is the consumption stage of quantity, the second is the quality consumption stage, and the third is the emotional consumption stage." Promotional activities for the third consumption stage are the emotional promotions we often talk about. "At the same time, through in-depth to the various details of the layout, so that Joyce jewelry store consumers agree with the cultural and emotional connotations of the holiday, so that consumers involuntarily joined the army of shopping to go." Joyce Jewelry franchise chain through such a series of activities so that customers get relaxed and happy, so from the emotional distance, accumulate sufficient popularity. 　　With the accumulation of popularity, business still worry will not be more and more prosperous? Four, Joyce Jewelry to join the chain usually also through the special meaning of specific holidays, as well as the major consumer groups of the holiday, the introduction of suitable for different holidays of goods. Take Valentine's Day as an example, now "lover's money" good earn already is an indisputable fact, in each and the lovers of the festival, Joyce Jewelry store will pull out the banner of Love, in Valentine's Day Joyce will be a variety of lovers jewelry play, with lovers jewelry to seize an opportunity. Despite the present variety of gifts on the market, but the lovers are most in love with new and unique products. Therefore, in order to be able to firmly grasp the people's wallet in Valentine's Day, Joyce jewelry franchise system to establish a dedicated research and development team to ensure that the Joyce chain stores on the shelves of all kinds of novelty and interesting lovers jewelry. Similarly, in the Father's day and Mother's Day and other special connotations of the festival, Joyce Jewelry will also be introduced to give the parents of the main jewelry dozen goods sales strategy. 　　These can be in the festival for Joyce Jewelry store to bring huge profits! Five, for different festivals, Joyce Jewelry will hold theme-type promotions. Each festival has a specific cultural connotation, all have a focus. Joyce Jewelry franchise will be based on the different focus on the development of creative, topical promotional activities, andAccording to the theme of the event for its franchise to develop a specific promotional program. Joyce ornaments are usually tailored to the characteristics of different holidays, the development of a series of theme promotion courses: such as the Spring Festival promotional "auspicious festive", Valentine's Day "pink romantic", 51 long holiday "gorgeous life" and so on, and according to the theme of the shop for the corresponding environmental adjustment, the shop decoration, color, the main products with the arrangement, 　　Display pop and window for the corresponding adjustment, so that the shop environment more foil promotional theme, the formation of multiple, multi-faceted, multi-directional three-dimensional effect. In addition, the use of different types, different series of products and sales have become Joyce jewelry franchise chain for successful promotion of the bright spot. A variety of accessories to match the different combinations, can make the existence of a single piece of jewelry more valuable. 　　Therefore, shopkeepers can take different kinds of series of products with sales, in order to achieve the role of active atmosphere. The choice of appropriate promotion strategy is of great significance to the sale of the holiday. Choose the right promotional strategy, you will find this holiday, you work and happy!