The founder and CEO of Wang: 2015 is O2O's real battle of the Year

Tencent Science and Technology (RAN) March 12 News, the United States Group Network founder and CEO Wang recently in the company's annual meeting, to the internal staff to do the main title "2015 is the o2o of the Year" mobilization speech. He said 2015 will be "O2O really a real battle of the Year", the United States to face the challenges, to build a platform to build the ecology.

after the United States regiment recently announced 2014 years of performance, the annual turnover of 46 billion yuan, compared with the previous year 180%, of which the December turnover of more than 6.3 billion. Data from the US group show that the mobile end of the transaction accounted for more than 90%. On the user side, the U.S. group said its activation of the number of users over 200 million, covering more than 800,000 merchants, 300% more than the previous year, covering nearly 1000 cities, compared to the previous year's increase of 400%.


2014, focused on group buying business, the United States will adjust their positioning as a "big platform for beer and Skittles", began to fight in many lines of business. On the one hand in the group buying business to cut into more market segments, including film tickets and hotel business. On the other hand, also began to kill into the take-away market, triggering a round of fierce market competition.


Meanwhile, in January this year, the U.S. regiment announced that it had completed a new round of financing, financing of 700 million U.S. dollars, the overall valuation reached 7 billion U.S. dollars.


Following is the United States Network CEO Wang's internal speech:


today, I feel that we are all very excited, but I think perhaps I am the most excited among the people here, because this "ordinary road" reminds me of a lot, think of me and a lot of colleagues walked along some things:


2011, we took the lead in proposing an unconditional refund


5 years ago, it was in the United States before the official online, in Beijing Haidian District, Tsinghua Gate of the huaqing Jia Yuan, a three, more than 10 people opened a simple symposium, we still face a lot of difficulties, in that meeting, many people shed tears, including me. March 4, 2011, we in the Haidian Theatre "Indulge forward" press conference, we look to the market, we have made a commitment to consumers, but also the first to put forward an unconditional refund, with practical action to practice the "consumer first" values. This initiative has set the brand of the United States, helped us attract a lot of merchants, consumers, and in the 2011 Crazy "Thousand Regiment War" in the final victory. In the first year, we did 1.45 billion of the turnover.


2012, we marched 30 kilometers a day


The 2012 annual meeting, we are in Peking University hundred years Classroom open. At that annual meeting, we reviewed the events of the year and the difficulties and hardships, I told you the story of Antarctic adventure, put forward to 30 kilometers a day forward. In 2012, we are crazy to open a station, crazy on a single, crazy visit, this series of things to do, the end of 2012, the United States Regiment has tentatively confirmed our advantage in group buying. I believe we can see today that we have been insisting on marching 30 kilometers every day, and three years have accumulated what we have achieved.


2013, we said 2015 to reach 100 billion


2013 Annual Meeting, we propose a new goal, 2015 to achieve 100 billion of the annual turnover, the more long-term goal is to achieve 1 trillion of the turnover by 2020. I think the service industry and the Internet are very close to each other and are a trillion-dollar market. From then until now, until the future, I am convinced of this goal. I believe in such a large market, in such a good era, there are so many merchants, there are so many users, we have such a strong demand, and we have such a team, so smart, diligent and values very very good team, we will be able to achieve this goal. And now, as you can see, in the just-concluded 2014, we have achieved 46 billion of the transaction, compared to 2013 is 180% growth, away from the target of 100 billion, not so far away.


2014, we caught a lot of opportunities


If you look back at what happened in the past year, you will see a lot of miracles, because we have been faced with good opportunities and caught them in the past year.


once crazy to open the station, now, we have covered more than 1000 cities nationwide, this is already including almost all the country-level cities and a large city or even smaller places, the U.S. regiment has been in the geographical position of the basic coverage of the Earth. Our share was further increased from 50% to 60% per cent of the market, with the goal of 46 billion turnover completed throughout the year. Moreover, we not only in the original advantage of the business gradually with the opponent to open the gap, in the original group to weak in the opponent's place, but also in many cities to achieve the go-ahead. Now the top 100 cities in the country we have 93 are first, only a few cities are still in the hands of opponents. But we have found a sustainable way over the past year, as long as we stick to them and stick to them, we can slowly narrow the gap in these places and then overtake them and finally expand our advantage.


I hope that the future in the group buying business above the national Jiangshan a red, see all cities we are the first.


The United States Regiment each subdivision business full bloom


is not only in the original comprehensive group buying business above, in many segments of the category above we are also gradually bear fruit, the United States regiment to become a good helper of all beer and skittles.


in the film, from 2012 onwards, after three years of effort, last year we have a preliminary results. The cat's eye movie chooses the seat and buys the group to be parallel gradually. In the movie this matter, whether is chooses the seat or the group purchase, we are the market first, adds together, each three movie ticket in the country is sold through the American regiment. Moreover, we are not only reflected in the trading links, but also gradually upstream, to the industrial chain other links infiltration. We believe that we are closest to consumers, we know most about Chinese consumers what kind of movies they want to see, what kind of movies they need, we can use technology, data, use our services to help the whole industry better transform, so that the industry to win a better share.


is a very arduous, but the market to achieve the Jedi counterattack, we entered the time than the opponent late, all the people than the opponents, spend less money than opponents. However, in a year's time, through the team's efforts, we quickly achieved the go-ahead, and initially laid a dominant position. Although the war is far from over, we have initially established a dominant position.


Hotel This is also the field, since 2012, we began to target the market, last year, the Hotel division was set up, and pulled other tourism-related business. By the end of last year, the United States group in the quarter of the night more than 10 million, according to the number of nights, we are second only to Ctrip, than where to big, than Art dragon, we have become the country's second largest hotel reservation platform, and our growth rate is the fastest.


in this process, we have a lot of new business in the hatch, because we will eventually become a good helper to eat and drink. This thing only the internet is not enough, only some of the Internet's small products are not enough, we need to use a variety of product shapes to impress businesses, connect consumers, from all aspects of the good service.


constantly innovate high, but also encounter various problems


over the past few years, we have seen many ideals becoming reality. Moreover, we are constantly innovating, but at the same time, we have encountered a variety of problems.


On the morning of March 7, I read the mail and said that the volume of all the applications we had on the platform yesterday was 368 million, and we created a new one-day high. However, yesterday also encountered a serious problem. In the evening, many consumers pay but can not brush out the United States coupons, may be because consumers are too active, too much traffic, may be for other reasons, we have a number of system failures. Without these failures, our results would be better and our consumer experience would be better.


We create new miracles every day, and new problems happen every day. However, as long as we advance 30 kilometers a day, as long as we still believe in the previous belief in the goal, and the entire team can still have the same values, the different views of a good synergy mechanism, I believe we can go down.


2015, a new beginning to remember beginner


just now I reviewed the past five years, but today, we look forward to tomorrow, looking forward to the next five years, we have a lot of things to do, there are many things to do, but we still have our own principles.


here I want to talk about a thing, in the face of problems, I think no matter to the individual, for the team, or for the whole company, there is a lot of years ago elders told me the truth, I would like to share with you.


maybe a lot of people have heard the ostrich principle, and I'll tell you the story. Turkeys are bigger than hens, and if you look at them from a bystander's point of view, it's true that turkeys are bigger or larger than hens. However, the hen to see the turkey, in fact, will feel that everyone is almost, the hen is not too convinced Turkey than I am big, it feels you may be bigger than me a little bit.


But when an ostrich comes over, whether it is a hen or a turkey, whether they are not convinced or not, in the face of a strong contrast they will agree that the ostrich is indeed bigger than me. This is very profound, the comparison between people and people, team and team, the comparison between the company and the company, this truth exists.


so in the early days, maybe we think our values than the opponents correction, our team is better than the opponents, our foundation is better than others, the opponents are not, it doesn't matter, this time the argument is useless, what do we want to do? Or back to the fundamental problem, consumer first, merchant second, team third, shareholder four, we have enough resources, good enough team, we go to cooperate enough good enough business, and then together with the Merchant to the consumer service.


Today, the U.S. regiment in the country has more than 200 million users, the U.S. group on the mobile phone is the second only Taobao's largest electric marketing platform, bigger than the cat, the east of Beijing. So, as long as we can continue to go forward, adhere to go faster than the opponents, we can see, once thought is our opponents have been far behind us.


This is something we need to understand, something to face, and something to keep in mind and practice.


the 2015 O2O War, we faced many challenges


face the challenges of the future, I think this year will be O2O really decisive battle of the year. We account for 60% of the market share or higher, but not completely finished. In the field of film, bat or all sorts of other companies, online they're doing a lot of trying, just like us. In the hotel area, although we have a large amount of night, but the coverage is still very insufficient, many scenes of consumer demand has not been able to very good satisfaction. Moreover, the hotel is an important part of tourism, but not all, there are other important parts, the remaining opponents are very strong. Takeaway we've made good progress on campus, we have a year to overtake our opponents, but in the white-collar and larger market we have just entered, and it is likely that some of our opponents have done better than we prepared.


There are a lot of new things, because the things are too big, there are many subdivision of things, the new model will be endless, everyone in the internet to help down the transformation of life services, to reform and eat. Users are not naturally ours, merchants are not naturally loyal to us, so we need to keep fighting for them, we need to use our team, with our products and services to prove to the merchant that we can best help you, to help you bring more passengers, to help you earn more money. We need to cooperate well with the merchant, let the consumer get the widest, the most service and the most preferential value here. These things need us to continue to strive for, go back and forth to insist.


Secondly, I think this year should be the focus of the United States to build a platform to build an ecological year. Because we need more and more products and services to meet the needs of customers, to meet the needs of businesses, and different products, different business needs platform. We also need to work with a variety of external partners in a variety of ways of cooperation. Therefore, this year, whether internal development or external development, we need to build a platform, ecological awareness.


I believe that this year's competition will be very exciting, and the establishment of the platform, the building of the ecology of this year is also a beginning, is a very important beginning.

The key to achieving
goals is Team


It is the fairest thing to say that the target of the 2015 billion is to represent the number of commercial tenants who voted to support us. The turnover represents how many consumers vote to believe you, representing the user base and merchant base of these electric business platforms, it is very important thing. And, now that we look back, we think the 100 billion goal is not enough, and I think in 2015 we need more than 100 billion a year to reach the target of 130 billion.


the key to achieving this goal is the team, in the past few years, our people are growing and the team is growing. But looking back is a bit ashamed, a lot of things we can do better. Achieve the goal of 130 billion, which requires all departments, business teams through good cooperation, continue to maintain the past positive things, to transform our shortcomings. In many cities we are new this year, have not dug deep, dig deep this year, many products are just trying, not fully established, but this year should bear fruit, all these things together to help us achieve the goal of 130 billion. So, one of the important things this year is to build a platform, to build the ecology, to adjust the organizational structure.


looking to the future, I think 2015 will be a new starting point for us, and it will be an important milestone. We have done a lot of preparation before, this year is the year of the decisive battle, we need to build a platform, ecological things above have preliminary progress, because our goal is not this year, we still have 2020 years of goal, there are more things. A lot has happened in the past five years and more can happen in the next five years. When I look back at the changes, I believe in Bill Gates, and he's right, "people tend to overestimate the changes that can happen in two years, but underestimate the changes that can happen in 10 years" (We alwaysoverestimate The change this will occur in the Next nonblank Perton and underestimatethe change that would occur in the next ten Perton), five years is the same, especially in this era, two years seems to be a long time, and five years basically looking back, I'm sure everyone will agree that the change is going to be more than you think. This has been the case for the last five years, and I believe the next five years will be more so.


So at this point in time, we have 2015 years to complete the 130 billion goal, we have to formally establish our O2O position in the king, we have to set a more ambitious target for the 2020 trillion or even greater goals to lay a good foundation. This is a great cause, consumer first, merchant second, employee third, shareholder four, all of us together, it belongs to this great era, the era of technology, the era of the Internet. I hope that in the 2015, for this great cause, on this ordinary road, all of us can be together, let us adhere to the ideals, let us embrace change, so that we have no love, indulge forward.