The founder of the veteran Shengchang left, where the guests again stood the cusp of public opinion

China Economic network Beijing, March 29 (reporter Dandan) from the end of last year, about van products of all kinds of rumors constantly: senior management turnover, layoffs, capital chain break, failure and so on. Recently, there are rumors that every customer prudential goods, inventory backlog of up to 1.445 billion yuan, the company will cancel the IPO plan, the chief financial Officer Zhu Jiwen has left, where the customer again stood the cusp of public opinion. In this connection, the Chinese economic network reporters linked to the head of all customers, Mr. Li, he said the official has not made a clear statement, so we will not make any comments.

Entrepreneurial veteran Shengchang quit

At the end of last year, every guest experienced the "postponement of listing" after the storm, the former Shengchang vice president of goods to the media confirmed that he has left the goods. At that time, according to the development of the customer, it is where the customer prudential products will be landing in the United States, the key period of the stock market, although Shengchang said it is because of personal reasons to leave every guest, but for the departure of Shengchang will affect the outside of the public listing process is inconsistent.

It is understood that, as the first group of customers who are members of the pioneering team, Shengchang once served as a guest PR director, Fank Vice president and other posts. Every guest on the eve of the IPO, the founder of the senior vice president of the departure, at that time in the outside world it may be to a certain extent affect the listing process of goods.

Every customer sincerity goods CFO leaves

There has been news that the impact of losses and high inventory, where the customer Prudential products IPO plan encounter resistance. A person close to the visitors told the media that this year's capital market environment is bad, where customers are under pressure from investors, so the IPO process. It was also revealed that the CFO had resigned earlier this year.

Media reports, last year to join the van and as CFO chief Financial officer of the Zhu Jiwen only half a year left, the chief financial officer is the IPO process, one of the most important role, because of the public goods IPO postponed, the position is not significant, so where the CFO has also resigned. Another media said that every customer did recruit CFO last summer, was shortlisted from the traditional enterprise Wang-want food group Zhu Jiwen, but he only half a year to leave the office.

Although there is no customer sincerity to respond to this, but a number of people in the electrical industry to clarify the customer, said that the former customers did not set up the CFO position. And Wang want food group's announcement also shows: Zhu Jiwen last July mid-June resigned from the Wang Wang Group Financial controller position; In early March this year, Zhu returned to want want as finance director.

Where customers do not go on the market and seek profit

At the end of last year, every guest submitted an IPO application to test the capital market attitude, and has been sitting on the sidelines ever since. There is a point of view, the recent CFO left, showing that customers will not be listed in a short period of time, but also the industry from the big environment and the status of the people to judge, the next two years where customers will not submit an IPO application.

The expansion of the customer's strategy to make its losses and size with the growth. Previously, industry insiders predicted that every passenger will lose 1 billion yuan in July 2011 this June. According to such a loss margin, every passenger in July 2011 to get the 1.3 billion yuan of the 6th round of financing can only let it run until September 2012.

Electric business news portal billion power network editor-in-chief Jia Pengrei said, "in the context of the temporary inability to improve the situation, where guests are important to cultivate internal strength, from their own operations to seek profits." "2011 Where the size of the customer Chong more fierce, the category is also a large expansion, and innovation in every guest, community and other new models and wireless clients, Fank V and other new business types, such as wind Tatsu logistics is a hurricane dash. "The steps are great and the short boards are naturally visible." ”

"From a cost-structure perspective, it is possible for a customer to seek profit," an analyst at the Electrical and commercial sector said. On the one hand can increase the customer price, on the one hand can reduce the cost.

Old: Holding on means everything

This part of the article for the December 2011 when the media interview speech clips:

Hang in there, it means everything. This phrase works well in times of confusion, even when rumors are being harassed.

You asked me to rate the performance of this year? My answer is pass.

The numbers are actually pretty good, like shirts, we sold 1000多万件 this year. The most star-grade products are flannel shirts, lightweight down jacket, underwear and so on, sales are very large.

We have done a lot of innovation, the harvest is there.

For 2011 of years of products, every guest is a particularly important step, at present, about more than 200,000 of users, their income one months have more than 10 million yuan, divided into 10%, they took is more than 1 million yuan, of course, this with our expectations must have a gap. For example, if you do not put sexy underwear there, you never know its clicks will be the largest, civilian fashion is really groping out.

Since it is groping, of course, there are mistakes. At the beginning of 2011, we went to many categories, rice cookers, panels, kitchen knives ... Yes, it is all the dishes that everyone will laugh, but it is so real happened. I allow mistakes, I can withstand failure, but I can't accept losing control.

Many people are saying that winter is coming and that competition is fierce. I would say that in fact, we are still very small, the number of Internet users in China? Van Gogh's highest day of the year sales are 500,000 orders, the user level is not enough, frankly speaking, we do not feel that the outside world said the slowdown in user growth, rather than last year much better.

Electric Dealer "Money" is not good: growth worry or disaster imminent

"The electric business is essentially the retail business, the retail trade low buys the high sale is the basic rule, the electric business company appears the huge loss is very unusual." "And in the Ecapital Capital CEO ran view, the model of electricity business is healthy to see three aspects, the first is not healthy gross margin; second, the user's acquisition cost is not low enough; third, the user's repeat purchase rate is high enough.

Lin that burning money is not the goal, it should be seen in the development of electric enterprises in the process of determining what kind of competitive positioning, whether solidified the category advantage and sales model, attracted the number of target users, established how much positive word-of-mouth, set up a high threshold of competition, formed a management team.

For the electric business, the mode of financing expansion is not a long-term solution, looking for the profit point of the industry has become very urgent. Every customer prudential products, Dangdang are doing such an attempt. In the listing after the resistance, where the customer prudential products will be profitable as this year's goal.

Citis, chief partner of the Fund, is divided into two types: The profit margin is negative from the first day of establishment, but the hope is to maintain through financing. He believes that this model is to make money for investors, can not be long.

Citis said the second type of electric power is not a problem, can have a positive operating profit, but in order to develop a variety of high-speed investment, resulting in temporary not profitable. Citis believe that all customers prudential goods belong to the second mode of electricity, and said that every customer prudential products can quickly enter the profit status.

The annual target of profitability will be decided next year.

In this connection, China Economic network journalist, who is responsible for the customer, Mr. Li, said the official has not made a clear statement, so we will not make any comments.