The four steps of the webmaster to choose the key words of the electric business website

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For a website keyword selection, is often the most difficult to start, a lot of webmasters do not know how to choose the keywords suitable for the site, especially many small and medium-sized electric business site keyword choice, may be for the webmaster to choose the small and medium-sized website is very simple, but for the small and medium-sized electrical Business webmaster site is really a tangle of things. The author has been engaged in the optimization of the website has a period of time, in the process of optimization is also the choice of keywords and distress, so the author is also around the exchange, and finally came up with a certain skill, my experience may be very useful for novice webmaster, because I am also a novice, Next, I would like to talk about a few of the electrical business site selection method.

List A large number of related keywords

First, a lot of relevant keywords are listed. To find the right keywords, first of all to list and keyword-related keywords, personally think you can get from these:

1, to understand the industry to optimize the site, through their own common sense or ask themselves, if I am the user I will use what word search, this is very important.

2, go around to ask relatives, friends, wives, classmates, and so on, they will use what keywords to search, do not shy, this choice of key words is very helpful.

3, to see the competitor's website or the same industry site, to search engine to see the top 20 sites, they are in the title or keyword tags put in which keywords, will optimize the site of the people are from the title of the keyword.

4, through the keyword mining tools to mining related keywords, such as golden Flower, Google keyword tools, these tools can expand thousands of tens of thousands of words.

5, the search engine itself will provide relevant keyword information, such as I search a keyword, Baidu search engine will be in the dropdown box and the bottom of the relevant keywords, this method may be the most commonly used.

These five kinds of is I often use the most effective keyword research method, the electric merchant website webmaster may try, we continue to look down.

Second, look at the competitive level of keywords

Secondly, it is to look at the competitive degree of keywords. After the first step, I have a large number of related keywords, and then I began to study the competitive level of these keywords, I personally think it is to find a relatively small competition, and the number of searches are more keywords. There are two main indicators for how to see how competitive these keywords are.

First, each search engine in the search results in the bottom right corner of a keyword returned to the number of pages, such as I search billion glasses network, you can see the detailed page number, this figure roughly reflects the number of pages related to this keyword, and these pages are my competitors.

Second, to judge the competitiveness of the keyword can also be in the bidding ranking ads need to pay the price, I have their own Baidu auction account, so I can see the detailed price, suggest that the webmaster may choose not to choose, if itself has opened an account, the proposal or choose this. Then I choose a keyword, such as I chose the glasses network, backstage will prompt me to pay the price, this method is very good.

In all, the price of these keywords is more competitive than the number of competing pages to describe the degree of competition, because the price of each keyword is a competitor has done market research, and is willing to pay a real price to compete with you, so it is recommended that webmaster Select this method to judge the degree of competition in the keyword.

Third, look at the number of keywords searched

Then, it is the number of times the keyword is searched. The above is the keyword competition degree, but the keyword competition degree is only one aspect, on the other hand is these keywords really by the user search, if the search, searches the number of times is how many? Of course I hope that the more search the better. Here I suggest that you through Google keyword tool to check the number of keywords are searched, the effect is very good, here is not explained in detail.

The efficiency of calculating key words

Finally, the effectiveness of the calculation of keywords. Have the keyword competition degree and keyword is searched the number of times, can calculate which keyword efficiency is highest, I generally use the Zac teacher gives the calculation method, is also a relatively simple method. For example, I can divide by the degree of competition by the number of searches, this formula can make appropriate changes, such as in the degree of competition, I think PPC price more important, I can change the number of the removed to 0.4 times the total number of pages plus 0.6 times the PPC price, that is, to the total number of relevant pages and PPC price of different weights, here is the weight of the number of your own.

Notice here that no matter which keyword tool, the data displayed is very large, the accuracy of the data is also a lot of doubt, but in the keyword study, it is important to list the relative values between these keywords, through these queries and calculations, you can see the list of these keywords which have relatively high performance.

Written at the end:

Above by billion optical network http://www.yichao.cn/original editing. Finally, I recommend the choice of keyword when the highest efficiency of the 2-3 keywords as the goal of the home page keyword, the rest of the relevant keywords can be used as auxiliary optimization, can be placed in the column page and content page.