The future of O2O is the electronic business, online integration of the line

January 20 news, last week, in Shenzhen participated in a product launch on the O2O, a lot of feeling. Press conference is the first batch of two-dimensional companies engaged in the application of China Yangxin Tong, the current main business is based on two-dimensional code application of O2O Integrated services. Founder Huang San to O2O original insights really let the author admire, the release of new products is redefined the O2O business ecological chain. "The future of O2O is business electronic, the future of business development is online under the integration, business will eventually return to the essence of products and services." "he said.

 
O2O from occurrence to outbreak, less than two years. All kinds of O2O start-ups, all kinds of investment institutions have cut, so gorgeous picture must look is also drunk. The involvement of many resources has proved that the O2O business model is at least temporarily feasible, but it does not prove that O2O is a business. Conversely, O2O is only a method, not a form of business.
 
So, what is the state of the O2O business model at the moment? 1) based on the two patterns of payment need to see through. One is Alipay, one is micro-letter payment. The two major mobile payments as a scene, extended a number of O2O innovation companies. There are vertical industry, there are two times the scene application tool development and so on. Regardless of how these companies compete, the closed loop of core payment transactions is unavoidable. (2) based on the industry pattern to see through. Whether it is the United States group to represent the group buying company, or to hungry for the representative of the vertical start-up companies, or to Baidu as the representative of the old platform companies, have all cut into the local take-away market, through the reduction of popular popularity, consolidate their own local users, strengthen the O2O market share. (3) Based on quality, efficiency services to see through. Since it is O2O, we must pay attention to speed. The speed of logistics determines the user two times the cost of buying opportunity. Therefore, the logistics configuration determines whether the last kilometer of the enterprise can be successfully passed by consumers.
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Through the relevant data research, at present not all O2O companies can withstand the toss! Whether it is the U.S. regiment or hungry, are actively engaged in the online under a variety of resources to improve their platform information deficiencies. The only drawback of this approach is that the cycle is long, competitive, information loyalty is not high, high cost. Of course, these two are financial, can withstand capital toss. However, not all domestic O2O companies are financing, so how to operate at the lowest cost?
 
Here, for example, Hua Yangxin Tong Company, they released a platform in the new product launch, four products. The purpose is to allow traditional businesses seamless docking mobile internet, open O2O dynamic interactive mode. Four products for the Lok WiFi, intelligent data boxes, micro-payment pos, le Show commercial interactive terminal. Aggregating users through these four product portals, provide user interaction, product recommendation, advertising push, social marketing and other basic functions, and docking O2O platform, with the platform core user operations and data analysis capabilities, the final completion of customer behavior portrait, the formation of unique user data, but also allows businesses to easily realize shop, merchandise, The two-way dynamic docking and getting through of the data between the three consumers. Overcome the current market on a single product static mode of abuse, the user precipitation, two activation, enhance the user stickiness, improve business operation level.
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How to enable traditional enterprises to actively embrace mobile Internet implementation O2O has become the most difficult problem to solve. In addition to using the product tools described above to reduceOperating costs, the most important thing is to have a taste of the heart, a change of heart, to master business laws, not to be confused by the so-called internet thinking. We are in this world, everything can follow, O2O is just a business model, that's all.
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All of the above are based on the present O2O phenomenon of business, what will be the characteristics of the future O2O? 1 more intelligent (2) More matter-oriented (3) more Central (4) more flattened
 
(1) More intelligent, talking about the customer will be through the smart phone, smart bracelet and other items can be connected to the release of information needs, to achieve self-sufficiency in their own needs.
 
(2) is more material-linked, saying that customers will use their own intelligence tools to purchase product requirements, such as through the intelligent refrigerator for beverage purchase, vegetable purchase and other operations.
 
(3) More central, talking about the future may not be logistics personnel, and some just information distribution, implementation, recovery. Unmanned aerial vehicles deliver parcels, intelligent self-driving cars carry parcels and so on.
 
(4) is more flattened, all future requirements will be released via an intelligent terminal, and all of the acquisition would be collected via an intelligent terminal. The overall linearity will be flattened, and you just need to keep the communication between the objects normal.
 
To sum up, I believe that in the near future, O2O will become a permanent commemoration. Because there is only one o, that is to look at the sky, the real thing networking moment. The scene is like this, the morning to open the fridge, found no eggs, quickly search the refrigerator on the required items, direct orders, unmanned aircraft or unmanned car delivery home, mobile phone scan, direct payment, scrambled eggs to eat!