The future star Challenge and the future star annual meeting of Chinese enterprises held in Xianning, Hubei province

Shang pointed out that there is no bias in business, only professionals, any one of the leading companies in the industry are rooted in their years of insistence and operation.

Here is a transcript of Mr. Shang's wonderful speech:

Moderator: This annual meeting is now nearing the end, but the show is always in the back, our morning part is called dry goods sharing, is the insiders speak, insiders listen to, inside pedestrians to help insiders. First of all the first to share is the Jiuxian net Shang Shing, he has very very deep thinking, put more time to him.

Shang: Hello everyone, I am very happy to have a chance to share with you today, I share with you today the topic is about business model thinking. I use our Jiuxian network as a case to share with you, see Jiuxian network operation on everyone has some inspiration.

On behalf of operations is a neglected business model

Jiuxian Network We see that we are an online liquor company, we see this side, or temporarily see this side. In fact, our core business is four parts, the first is the online supermarket, that is, from the winery wine, 10 dollars into, 11 dollars to consumers, this part of last year Jiuxian net accounted for the Chinese alcoholic electronic commerce 50% of the share, two bottles have a bottle from the Jiuxian network. We sell liquor in addition to our platform, but also with the mainland, such as Jingdong, Suning and other platforms on the liquor. I tell you that we are basically taking up a very large share of these platforms, we are close to 40% at the peak of the cat, and the Beijing-East open platform is also the largest commodity in the food content field. Now we have 3,000 employees, six base, 200,000 square meters of plant area, is the world's largest wine plant center, more than 6,000 kinds of wine, 20 drink not finish.

Our second business is about the operation of the brand. So far, Jiuxian network to help more than 350 wineries to do the Internet generation operations, our team has more than 300 people, specializing in the service winery brand on behalf of the operation. Manufacturers with Jiuxian Network signed after the contract, in addition to online sales, but also opened a shop, we operate more than 350 wineries, more than 1000 stores. Operating revenue is also very substantial, this year is expected to break through 1 billion, I do not know if there is no greater than us on behalf of operating companies. Chinese wineries above the size of the limited, we have basically more than 100 million of the winery's 80% by our operating on behalf of the network, the promotion is by the Jiuxian network team to do. Play a role, that is, alcohol e-commerce rarely hit the price war, whether it is when, the cat and so on, are Jiuxian network in the generation of operations. The reason for not playing price war is to operate under the same system.

There is also a situation, the internet on China's online wine dealers have large and small thousands of stores, of which about 1000 of the core store is our company in operation. So, basically at a very low cost, or 0 cost to the Internet to buy wine customers all penetrate to our company, and finally converge to our large plate inside. Operating point of view, to our company to bring income and flow, but also bring sales and price control. What's our second business, when we let a lot of wineries work with us, many wineries he felt I only in your channel to sell, feel not enough, I need an independent shop, their own operation will not operate, simply he said, help me to do an image on it, help me to maintain good on it, this year with our cooperation. We put these service charges together very handsomely.

Fastest + doing the most to promote O2O industry boss

The third block of business, also said yesterday, is "wine Fast", based on O2O business, business start-up is a very exotic process. February 19 Evening, I and our Tsinghua teacher a meal, drink to the most happy place, ready to go, suddenly feel o2o should not miss, we started our wine fast. The day after dinner, to set up a team, the establishment of the company in early March, June 9, 11 cities nationwide trial run, the total spent 100 days. I do not know whether there is faster, from the beginning of the establishment of the company, to 20,000 shops installed on the platform, and then to 11 cities, north to the core cities to do a trial, a total of 100 days, including development software, conference and so on. Until August 1, the basic ability to open in all the national capital city of Wine soon, that is, next month. This year we will do 200,000 stores, 10 million members. In fact, what is the essence of wine, is the wine industry first, in fact, we have been afraid to do O2O, that is, there is no line under the shop, in order to do o2o their own lines under the shop, not worth, so we wine is based on the integration of other people's online shop. The revelation of a taxi to us is the integration of resources, it does not have a taxi, but become the world's largest taxi company. We hope that the wine is fast to the global wine line without a line to drink. We sell traffic, we do not divide, we initially set the mode is to the winery to earn advertising fees. We know that the winery to the terminal competition is very fierce, we put the network terminal advertising can be sold to the winery, so as to achieve our profitability. This business is also our most exciting point this year, but also the greatest potential for future growth, I estimate half a year can be completely 2 billion or 3 billion, next year should be more than tens of billions. More than 10 billion turnover, we may 200 people's team, with the best resources to finish this. The wine is really a very good business model, the main point is to be able to quickly occupy the commanding heights. Like we drink fast to make wine O2O is not the first, I estimate is the fifth person, but we are the fastest, and do the most absolutely, with the shortest time to do, so that they can not exceed the scale. Because of this thing, it is a little bit broken, we can see the middle of this year and drop the Battle of the taxi, spent 1.9 billion, if there is no express, there is no need to spend so much money, the two founders of the time period and the formation of the size of the time period, no gap, so pay a heavy price. We make wine fast to the goal is the shortest time, the others did not respond to the time, the battle is over, has been rapidly forming a scale. In the era of the O2O, we say that only the rapid breakthrough, the era of demand for faster, the public heavy assets, three to five times times a year growth, O2O more accelerated. We're doing business with so many people, we're socializing costs, and we're doing our own wine.

Block four business, we create the Internet wine brand, that is, the success of Millet is in the mobile phone field to make an Internet mobile phone brand. Wine industry, we can do an Internet brand, on this road, we have a company specializing in the cultivation and creation of the Internet liquor brands. I would like to estimate that, the next five years, China's largest wine companies are not today's top five, is from the Internet brand, it is who, we do not know, must be from the Internet. Market business opportunities beyond our imagination, in other industries, clothing, pharmaceuticals and so on will produce a huge internet brand, the shortest time, at least at the most far enough large scale. This is the four core business of the Jiuxian network. In four business together what concept, using the Internet means to transform the Chinese wine industry, we know that the Chinese wine industry is a very traditional very conservative, or very deep water industry, but we use the Internet to transform the industry. We are more than five years of business accounted for 10% of the industry, China's total liquor industry is how much, the total to the ex-factory price of 475 billion, retail sales less than 1 trillion, the consumer five years accounted for 10% is 100 billion, O2O is the line of the wine line to enhance efficiency, the wine industry is about 30%, And the Internet, through the promotion and change of channels. The future of the Internet wine brand This imagination is terrible, perhaps Wu Liang Ye 4 billion, who made this out, far more than we imagined.

Business professionals are more important than business geniuses

This is our Jiuxian network, we use the Internet to transform China's wine industry. Our company made wine in the 13th year of this year, founded Jiuxian Net fifth year, the founder, our team has been selling liquor. Our team dream is a group of people to do only one thing in a lifetime, that is, only liquor, the next 30 years we only sell liquor. There is no bias in business, only professionals, any one of the leading position of the company are rooted in their years of insistence and operation, we say that Jiuxian network so many core customers, high-quality customers, why not selling points to solve drunken. Selling spears and selling shields, we said we only sell liquor. Say so many good customers, why not sell health products, we said this team is stupid, we will only sell liquor, other things are not sold, because we really do not. In the past few years, we are more and more profound a feeling, because I started a business very early, I was a start-up in 98, now 16 years, young entrepreneurs, entrepreneurship for more than 10 years. I've had four or five startups, in the course of more than 10 years of business, it is more and more profound to feel that this is an unprecedented good era, this era has been better than our imagination, far higher than the past of real estate, or the coal mine to bring us a wealth of stimulation, far more than those. We know that doing real estate is very tyrants business, but in the electronic commerce and the Internet is a small business, really not much significance. Because in such an era, our first business is the sun, and the scale is beyond our imagination, we can see, like dropping a taxi such a company, they have a few children, with hundreds of thousands of of startups, so short time to do a company with such a high market value. In Beijing to buy a taxi card five or six million, no leader dares to hire a taxi company, because it means the whole city strike. They use a small app to pry, they dare to take 2 billion subsidy, why, not because they silly, but they are smart, they know that 2 billion into the future will produce a hundreds of or even hundreds of billions of companies. We also saw companies like e-generation driving, the world's largest generation company, our company has registered members to help them to do part-time, one months can earn four thousand or five thousand, than in our units on the day shift to earn more money, if a full-time staff from noon to night 12 o'clock, one months can have 10,000 dollars in wages. In Beijing, the driver has become the best career, need to queue, more than 10,000 dollars, and so easy, of course, many people queue to do.

Think about it, if you run the 20,000-person generation company, how inconceivable, in the past to run a company, to find 100 farmers, tube eat tube, with their wages, but also spend a lot of risk and so on, may not be able to earn money. But e generation drive every one to divide into five pieces, a person one night to take four single, he can earn how much money, a night 20 dollars, one day on fifty or sixty, if we are a bunch of people to do the driving, incredible, this business is too genius. Including in the taxi industry, there is a very large taxi company in China, spent billions of to buy tens of thousands of cars, and then recruit nearly million employees to rent out the car, we think that it is a very difficult to earn money business, but easy to use the handlebar car in the home of four or five cars, redundant cars, rented to this car dealership, sublet out. In this way, the integration of more cars in the community, easy to use the car to form a core competitiveness. So take this thought down, we can see in this new era, what is the core of what is, the more the more the fortress of the industry is overturned the more thorough, such as the subversion of the banking sector, we can imagine the next ten years the largest banks are from the Internet companies, such as people's loans such companies. Put the money in the bank, let the bank lend out, if there is a loan of the insurance company, I guarantee you lend out the money must be withdrawn, this is how terrible things, everyone into a bank. You will split the money to lend out, the borrower to give you 10% return, that is how terrible things, only to get through a link on the good, I guarantee the loan out of a certain recovery, all of a sudden the bank's small customers all killed. It is possible that the bank loaned out a year, much more than the bank. Everyone is like e-generation, banking makes everyone a bank, and everybody lends money easily.

For example, petrochemical industry, the total integration of gas stations, using the Internet, this is a big business, how to do, I do not want to understand. We can go to think, who put this thing, want to understand, an epiphany, a pat head feel can dry, you are tens of billions, even Chi company. Because we have been in the business process, every business model, the world article a big copy, may not be original, can completely put other industries operating a good business model into our industry, put it into practice. Our company has four business models, each of which is not original. I tell you that we are the only company that can transform an industry with four business models. We are dedicated to this industry, with a variety of new business models, new Internet tools in this industry deep digging. Because the Chinese are too many, any one industry to do through is hundreds of millions of of the scale.

Today I tell you so much, welcome everyone to Jiuxian net buy more wine, thank you.