The global lingerie market has a total size of 13 billion dollars

Absrtact: Recently well-known Media inc editor Jill Krasny published articles, analyzed the development of lingerie industry, and the role of data analysis, the article is as follows: Buy underwear online is a painful process, the degree of pain comparable to online shopping swimsuit. And in

Recently well-known Media inc editor Jill Krasny published an article, analyzed the female underwear electric business industry development, as well as behind the data analysis role, the article is as follows:

Buying underwear Online is a painful process, with a degree of pain comparable to a net shopping swimsuit. And within Inc, I'm definitely not the only one who has this idea. So I did a survey of the women's underwear electric dealer.

According to Ibis World, a market research institute, the total size of the lingerie market worldwide is 13 billion dollars, growing by 3.3% a year. Although the industry is fiercely competitive, Victoria's secret remains the most massive, with revenue reaching 1.7 billion dollars in the last quarter. But many people, like me, don't like Victoria's Secret.

This also gives these new electric dealers the opportunity to grow up. Their goal is to better use the data to make this private online shopping process more humane. But for the prospects of these new electric dealers, many people are not optimistic, such as analyst Mulpuru said, he does not think that users desperately need another brand, but if someone can adopt innovative methods, product design and advertising, there is a chance of success. Here are the representatives of these new ventures:

True&co, based in San Francisco, uses data analysis techniques to find the right bra for their customers. The company's founder, Michelle Lam, had never thought about the industry before, but she said her online purchase of Bra was really painful, so she decided to do it herself, and she needed a lot of data. After a user logs in to True&co, it takes two minutes to answer a questionnaire. Then you can get the relevant product recommendations, these brands are they have been selected.

Since its inception in 2012, True&co has won 6 million of dollars in VCs and has accumulated 7 million user data. There is a lot of understanding of the needs of consumers, and this needs analysis has never stopped, they will keep track of what products users browse, select which, and so on.

Of course, there are some user habits based on the image of the decision, for these people they can choose third Love Company, the new creation by Heidi Zak founder, she was Google's digital marketing in the head. Zak and her team developed an iOS app that allows users to take a picture of the mirror, and with this picture, third love can see the exact dimensions. Their products are priced at 57 dollars, but they are not cheap, but they provide better quality. Third love received 5.6 million dollars of investment from well-known investors.

Some other new companies think that vertical electricity dealers are a good way out. For example, the negative created by Lauren Schwab and Marissa Vosper is designed with an engineer's perspective and is very stylish. They are very concerned about the quality of materials, imported from Japan and France, to achieve a comfortable experience.

Another French electric trader, Adoreme, followed the Victorian secret approach, which was founded in 2011, and has received 11.5 million of billions of dollars in financing, the fastest growing company in the field.

In fact, every company has its own way of basing itself. But in addition to these specific issues, the fashion analyst Cohen says it is important to convince users of their abilities. The negative evaluation of consumers always spreads faster than positive evaluation. So all of these companies are using a variety of methods to retain users. Cohen believes that the most important thing is to communicate fully with consumers. Let consumers believe that the way online can be a triumph of the physical store feeling.