The gorgeous turn of YouTube? From amateur to professional online video sharing

Source: Internet
Author: User
Keywords Google
Everyone knows how YouTube started: A bottom-up video-sharing strategy that allows grassroots users to provide a variety of original videos, which are life-and personal-featured videos that are not visible on video sites such as BBC,NBC, which rely on traditional TVs. But, more recently, YouTube is preparing for a major transition: From amateur video sharing to a gradual transition to specialized video sharing. What are the motivations behind this transformation and what new challenges does YouTube face? One of the important reasons for YouTube's Xinfuzhihuan is that you may have been tired of the name, but the answer is Facebook, which was just listed earlier. Facebook will have a huge impact on YouTube once it buys Viddy or Socialcam, a big hot video-sharing app on the mobile side. In fact, YouTube's video browsing for the month began to drop this year after a single year in 2011, when it hit a record high, with a record high of video browsing in 2012, which is related to the rise of mobile video-sharing apps. These video-sharing apps also use a bottom-up approach, where most videos are uploaded by amateur grassroots users. What does YouTube do? So, in order to make a difference with these apps, YouTube has had to increase its chips in specialized videos while insisting on grassroots and original routes. YouTube is currently working in full swing with content producers, including professional sports leagues and Disney. In addition, YouTube has just picked up the content maker machinima, a content maker focused on gaming networks. But YouTube's transformation is not just about duplicating television networks, but YouTube has a knack for making amateur content producers switch to professional or semi-professional video makers. YouTube's creator Hub is a YouTube partner that attracts a variety of video-making talents. The success of the transition at present, various data show that the transformation of YouTube has begun to take shape, let us look at another group of positive data: Users on YouTube, the number of video is decreasing. However, the time that users watch video on YouTube is increasing, and the total time spent on the site (ie, user participation) is increasing. In addition, YouTube claims to have 72 hours of video uploaded to the site every minute, a year ago it was only 48 hours, which suggests YouTube's video upload is growing strongly. This has nothing to do with YouTube's redesign of the site last December. For YouTube, however, the success of the transition is not yet to be judged. It's a good sign that Google's browsing time for each video has increased from 3 minutes to 4 minutes. But with the professionalThis number is dwarfed by the 8.5 minutes that video content provides to Hulu on the site. In addition, Google's transformation relies on two factors: As mentioned above, whether amateur video producers can successfully transform into a professional content manufacturer. Whether the new profit model can be mined from the professional video sharing. And these two factors interact.
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