The ideal and the reality of the time of dialogue electric business

Dialogue electric business era of ideals and reality (Sina Science and Technology Han Lian/photo) May 2011 from 10 to 11th by the consultation sponsored by the third China Clothing Electric Business Summit held in Hangzhou, Sina Science and technology full broadcast of the conference.　　The graph is the dialogue interactive link, the theme is the electric business time ideal and the reality.　　According to the agenda I still have an interaction, I hope that the next half an hour, interactive forum guests can give us more to share. In fact, the theme of today's conference is "the strategic layout of the era of electrical business", but also differentiated competition and sustainable development.　　To tie in with this theme, we have invited some heavyweight guests to share their thoughts with us.　　Now please Fank vice President of the very humorous guest Mr. Wang Chunqi, Welcome to Mr. Xuejun, deputy President of Belle International, Maniform Group assistant general manager, general manager of e-commerce Division Liu Tiebing, Mr. Sun Yanhua, vice president of today's capital, and a more warmly welcoming director of Cool days, chief marketing officer Mr. Zhang Yaohao, please sit down.　　Liu Tiebing: Hello everyone, I am a traditional enterprise Maniform group, I am maniform General manager Liu Tiebing.　　Zhang Yaohao: Hello everyone, I am from Le cool day Zhang Yaohao, very happy to see you all. Moderator: Then let's think about it, there are many brands here today, there are many traditional brands, today, like V, every guest, or our investors, and cool days such a different shopping malls, I hope that four of us here to share, in such a new era, as a V you will be a kind of strategic layout,　　Please comment after the three of them have finished speaking.　　Wang Chunqi: In fact, let me say the strategic layout of every guest this is our boss Chen said things, and I have no relationship, my task is to work.　　Moderator: Any company boss may have a strategic layout, but you will certainly understand one or two, tell us what you know or you guess. Wang Chunqi: I think every guest its layout must be to do a relying on the Internet cost-effective, customer experience the best brand, so its platform is the Internet, and the internet is big enough, strong enough, so every guest will be big enough, strong enough. Of course, I also mention v+,v+ is a clothing category, and even some of the life category of the platform, vertical type, so I think the internet open, sharing, where the customer sincere products whether it is to do tatsu people or other projects, in fact, is holding an open mind to do. and v more open mentality, is to help everyone to sell big, let everyone earn money, and through the quality of the customer service, this relatively high visibility, through the "where the object" or "hold the body" or to achieve a relatively high visibility, to help them to sell brands, I think is not conflict, regardless of whether the customer sincerity or V,　　Everyone is spreading a necessaries of life.　　Of course, we can do a lot of this strategy, I think 100 billion is certainly a minimum requirement, thank you. Zhang Yaohao: Le cool day strategy, from Baidu's point of view search engine and E-commerce is two separate products, from the angle of Baidu is to promoteinto the development of search engines.　　From Japan to cool days, there will be a certain increase in the future, if as Japan's e-commerce is not as big as China's market. What are we going to do?　　is actually an open E-commerce platform, such as many of our brands have their own shop, we are more to create this open platform, there are many companies to do business.　　Moderator: We call strategic layout, Taobao is relatively large, cool days with Taobao Mall to compete or with the big Taobao competition? Zhang Yaohao: Obviously, from the business model, GXG is similar to the cool days, from this point I do not think that Taobao is a competitive relationship, Taobao is a very good e-commerce enterprise in China.　　But the market is very big, 5,000 volume increment I do not believe that Taobao a person to go, in this increment we can occupy some markets, we are friends. Liu Tiebing: Actually this time I came to listen, there is nothing to share. Maniform Brand now has a history of 14 years, at the end of last year, we are 1.8 billion of sales, now with E-commerce is very ashamed, so far offline and online is probably 2 billion than 10 million, so that this year's E-commerce department from this April just set up, the leadership gave me the task is to walk around, see, study, so really ashamed,　　No one can share the experience of electricity dealers.　　Moderator: Are you ladies brand or what brand?　　Liu Tiebing: Underwear brand.　　For us, our current ideas, as the traditional enterprise line and the future of the main overcome the problem is the action sample to achieve online and offline balance, which is based on the bottom of the line to consider the line to climb.　　Moderator: Below please Sun, if they set up a maniform team of 50 people, they want to do Taobao, how do you invest it? Sun Yanhua: I think there are several elements, the first element will look at your supply chain design, first I will see if you have an online product line, because most traditional companies start with offline maintenance, but this is not long-term, the long-term plan is based on the line of people, including packaging bags, design style should have some differences , not only your supply chain is rich, but also see your determination. Second, I just said that E-commerce to restructure the supply chain, you're 500 million already very big, but we want to see you in the refactoring process out of the big step, such as we see the apparel industry E-commerce, the entire supply chain management is a new team, with the original team has no relationship, from design to management is a new team, He can do 20 days, 30 days completely can be on the new, is that you are on the path of refactoring. Third, we'll look at you. The culture of the Electronic Commerce Department, because the traditional enterprise its culture has its some characteristics, the electronic commerce this kind of culture innovation, the openness has no difference these foundation condition.　　What we want to see is mainly these aspects. Moderator: The following we want to discuss, should be a guest or v more tangled, where the customer is a brand from the mall, V is to do all the brand Mall, you feel that these two stand in your ownAngle, how do you differentiate between the two of you? Wang Chunqi: First, we do this thing the user experience is the first, so when they are in every guest, in fact, I say the truth, the main battlefield or in every guest side, where guests have a huge flow of people, there is a huge service.　　and settled in every guest, first it may have brand pursuit, second, it may have the content of the demand, such as sportswear, watches, it does not, but he has been my user, this can be, we can't bear to let him run to Jingdong Mall, we can't bear to let him run to Taobao, we are interdependent.　　Moderator: What is the proportion of guests and V? Wang Chunqi: V is last year, really do that is 5 June just started to build the site, now v in the anniversary, sales are good, now I estimated monthly sales of tens of millions of or more, so there is a gap between the customers. We only know that every customer prudential products with the current development, its space and potential is still very large, have a lot of ideas.　　V I think the space is also very large, the potential is very large, we hope it can be done in the future is very big, now V and every customer than there is still a gap.　　Host invited Zhang, in the market whether it is to call it competitors or friends, cool days with Taobao mall or Beijing-east differences in where? Zhang Yaohao: First of all, the source of the goods, Le Cool Day is the main source is a large number of docking, which constitutes my platform is a difference, this is a feature.　　In addition, the Japanese cool brand is a regional, may be in some Japanese shops, Taiwan shops in the positioning of their own content, which may constitute the platform of the core content.　　Moderator: Below please maniform, today's capital is ready to vote you money, now le cool days underwear type deduction point ratio is how much?　　Zhang Yaohao: 4.5%.　　Moderator: What's the point of Yintai department store?　　Zhang Yaohao: 20%-30%.　　Moderator: Suppose you are now the position is the Director of the Ministry of Investment, you will give us a separate question, first of all, please give le cool day. Liu Tiebing: Please let me speak the traditional way.