The imagination of the profit of the light blog how much space

Light Blog Profit imagination Space How large a huge amount of advertising revenue sometimes like a piece of delicious "cake", even if the money has been regarded as a cloud of light blog originator Tumblr can not resist the temptation. Not long ago, Tumblr, a 5-year-old lightweight blogging service provider, was about to begin large-scale commercialization. It was the first time in 5 years that the site was planned for large-scale commercialization, selling ads and seeking sponsors for the site's celebrity blogs. This move obviously also stimulated the ocean on the other side of the domestic light blog market, at present, including Dot Dot network, everyone station, Sina Qing, NetEase lofter, Phoenix fast Bo and other sites have been involved in this market for nearly a year, how to form a stable and effective profit model in the future, obviously also considering the internet big guys imagination. Whether the light blog has been profitable, the internet world will never lack the story of "overnight fame". While we are still lamenting the success of Facebook's IPO, Tumblr is quietly launching its "Suck Gold" program--TUMBLR currently has about 50 million blogs and 20 billion articles. The day before Tumblr founder and CEO David Karp announced the advertising plan, 122,302 new users registered Tumblr. In this announcement plan, the advertisement mainly in Tumblr radar and Tumblr spotlight two channels to put, and related User's blog recommendation page. Light blog can boldly shout out "I want to Profit" slogan, for this market stimulus effect is obvious. Industry experts said that although the current Tumblr model in the domestic development is still in the initial stage, but its model has been relatively clear. Light blogging is a feature of socialization, mobility, openness and simplicity that is unique to traditional blogs, so it is extremely appealing to both traditional and non-blogging users. In fact, there are many sites in the field of light blog in China, including Dot network, everyone station, Sina Qing, lofter, etc., after a year of testing water, light blog market competition is increasingly fierce. So in the domestic internet people's opinion, the light blog has been to the stage of profitability? Dot dot Net founder Xu Chang said, "We do not consider profit now, first good products, in the subdivision of the area after the expansion of the scale." When the scale is big, the profit problem is considered. "In Xu Chang view, now Dot network although already has more than 6 million online registered users, but still need to" tighten the fence "to increase the user's stickiness," from a long-term perspective, Tumblr advertising program on the scale of light blog development is a big positive news. But at present, the domestic light blog is still in the initial stage, market and large-scale development is waiting for an industry explosion point. "And everyone company's light blog products-Everyone station, because relying on the vast user base of Renren, the current day active users are close to 2 million, and the effect of Word-of-mouth transmission is significant, from everyone's website also attracted a considerable number ofQuantity of new users. As part of the social content strategy of Renren, everyone's station is the product of 2012, which is expected to reach 6 million independent visitors per day, which means that another "watercress" will appear. When it comes to profitability, COO, a company, says, "The law of the Internet is that if users like it, they don't have to worry about the product making money." So we make money will consider less, consider users and partners feel more. We believe that a good product, as long as there are enough users to use, profitability is a logical thing. "Light blogging does not take the usual road when the fragmentation of time makes you impatient to read a blog carefully, while the mass of micro-blogging information flow makes you feel dizzy, the emergence of light blog is undoubtedly the blog market brainstorming, this form of blog to avoid both the self-blocking blog and the low efficiency of information dissemination, Also effectively overcome the micro-blog content form and the information "fragmentation" caused by the loss of user interest. Since it has been doomed to "do not take the normal road", then in the profit model exploration, the light blog of those bosses will not be limited to the conventional form of the past. "Past web ads are really lame!" "This is what Tumblr CEO David Karp said about his ad format," such as video ads. When we open a Web page, we are always hit by a sudden video advertisement. It's really frustrating. Including all other forms of advertising, they are seriously lack of creativity. Our brand advertisers are very creative in using the tools we provide. Our promotional tools surround the top-rated posts and have been advertised in many parts. Advertisers will have a great opportunity to buy this massive attention. "This is a platform to crush all the old laws, obviously, the light blog site to do is not only in the content and form of unique, even its profit model is constantly scratching the brain storm." At present, the domestic light blog site to promote the use of the usual integration of its platform resources, such as Sina and NetEase are in its blog, microblogging content and light blog platform interoperability, and everyone station is directly with Renren registered users. However, insiders said that the light blog to attract more users, but also need more "cross-border cooperation." It is understood that, just this year, the fashion field of independent blog Fashiondes announced the official entry point network, and in the last month, the well-known technology blog move Point Technology Chinese station also "move" dot dot net. On the other hand, in the field of electronic commerce, such "Cross-border cooperation" is also slowly exploring the process. In the face of the current development of light blog, if the realization of light blog and electric business docking, then light blog not only has sales function, but also can pull brand marketing and customer management functions, so that it has a greater function. Not long ago, the light blog products Bo Tour has realized that e-commerce embedded into the light blog, users in the Bo tour bar in the enjoyment of interest to bring their own fun at the same time, you can also in the Bo to dig treasure shopping and free agent merchandise, earn a reward. And the main push design of the warmIsland network through with Dot Dot network cooperation, in its light blog platform successfully created an original design-oriented E-commerce platform. This combination of e-commerce and SNS, not only to ease the mobile shopping communication problems, but also for the shopping platform to bring enough people and cash flow. "For reference" has always been a magic weapon in China's Internet, once the new concept of the internet has been successful abroad, domestic will be "very many followers." And in this light blog profit big conjecture, we are very happy to find the domestic site cool and creative, hope this brainstorming can be more and more strong, the formation of a real Light blog "Hurricane."