The impact of Lehman Brothers ' bankruptcy on China's e-commerce industry

It was a really depressing time, deteriorating market environment, first of all, the sudden change of domestic business environment, leading to many export-oriented SMEs shut, stop, and turn, making E-commerce platform for the survival of the enterprise business environment suddenly deteriorated, our foreign trade-oriented business-to-business platform to adjust the market strategy, the accumulation of internal energy, ready for the winter. Not expecting Lehman Brothers to be idle we were not cold enough to get a punch: to fall on the spot. The collapse of Lehman Brothers, not only to the Internet, but also to the Chinese economy sounded the alarm, may really trigger the Chinese economic inflection point.

So what is the impact of the bankruptcy of Lehman Brothers on China's e-commerce, and even the Chinese economy?

1, China's direct loss of hundreds of millions of U.S. dollars, and then will surface of the joint impact has been appalling, involved in the whole is the core of the financial system, which will affect the future government on the deteriorating domestic economic trend of the rescue and regulation of the strength.

But it's really a pity: why is it that the situation on Wall Street finally happens and we see it? For some of America's major economic policies, derivatives are not yet waiting for us to understand, we become the last to take the explosive, regret. We really have a long way to go, to learn, these tuition is really painful, just hope not to pay.

2, in addition to the huge loss of overseas investment, the bankruptcy of Lehman Brothers also to China's innovation mechanism is also a huge blow, the impact on E-commerce more serious, why say so? Lehman Brothers, as Wall Street's third largest investment bank, is renowned as one of the most active VC in China's investment field, which has a positive effect on the development of China's new economy. But now that the elephant has fallen, it will certainly make most investors more cautious, some linked VC/PE has no funding, some investment projects stranded, some of the projects ready to do the IPO on Wall Street must be postponed, or give up, or can not survive ... That is to say, the cycle game of venture capital slows down quickly, this is absolutely a big blow to the innovation of China's new economy, especially for the entrepreneurial TMT project, some entrepreneurial projects will be forced to stop because the hope and the way out, or more difficult to increase a hundredfold, and then the rules of the game may also change.

3, now do realize what is "worse" taste. Is the foreign trade business-to-business E-commerce platform really come to an end? Are SMEs more likely to prefer business-to-business or far from business-to-business? Is it possible for business-to-business e-business to turn to the Business-to-consumer? How far can you go?

4. I am indeed concerned about a number of phenomena: some people pick up a product to do business; the way out for some large business-to-business platforms is to cut prices, and small businesses are being fooled into opening websites for online marketing; others feel that Lehman's bankruptcy has nothing to do with him ...

Is that so pessimistic? Not！

First, I can also boldly predict: Although the world is now in the midst of extreme panic and pessimism, as if the end of time is imminent, I predict that the recession in the US will begin to close to the bottom and that there may be a further decline, followed by a lengthy 2-3-year economic bottoming process to digest the consequences of the economic crisis. The rationale is that the chain process of the subprime crisis should be so ripple: first, the failure of the insolvent individual to repay the debt crisis (which took place last year) followed by a crisis in the banks, the financial system (Bear Stearns, two houses, Lehman) and, finally, the bond and insurance system (AIG/AIA), In the process there are some short funds to make waves, but once the situation is clear, they will withdraw early, and then the process of digestion, small fluctuations, 2-3 years later waiting for a new round of rising.

But the crux of the matter now is: When is China's economy bottoming out? When does an inflection point occur? How to judge? This is directly related to the company's major decisions, if the wrong beat, or judgment mistakes, will waste limited resources, and even the fate of the enterprise.

I do not think that the foreign trade business has come to an end, whenever depressed, hesitation, I will look at the "Rise of Great Powers", a careful understanding, and then full of confidence, went to the battlefield. In the economic downturn, after all, there are some industries, some enterprises in the benign operation, and for the survival of SMEs in the future market will be more orderly and more room for development, because of the reduction of many competitors. And for the E-commerce platform, to really change mentality, to "bring benefits to enterprises, solve the practical problems of enterprises" for the purpose of financing to the "Great leap forward" approach will definitely end, the future will become pragmatic, Internet enterprises will certainly be profit-oriented, business-to-business, the mode of the business will no longer be important, The key is whether you can operate efficiently and profitably. 23rd this month at the China Internet Conference in Nanjing, I will have a keynote speech: "How to achieve the mutual benefit of e-commerce and small and medium-sized enterprises", hope to be a stray e-commerce sites and small and medium-sized enterprises some inspiration.

The reality of e-commerce situation, let me think of some key words: The Warring States Period, war, the rise of the warlords, looting sites, chaos in the win, surprise, put to death and then born, despair, shuffle, perseverance is a victory, godsend opportunity ... There is a saying hope with all the entrepreneurs in the Internet industry efforts: opportunities and challenges coexist!