The increasingly heavy version of Sina Weibo

Recently, Sina Weibo released a new version of the update after the upgrade of Sina Weibo function increased a lot, the page is more and more complex, the speed has also declined.

The new version of the Micro-blog interface using the three-column layout, similar to Happy Net, Renren and other social networking sites, the left to increase the personal homepage, albums, music, activities, voting and other functions. The new version of Weibo has several major changes in functionality: 1, 5 minutes to modify content. 2, letters can send the picture to transmit the attachment. 3, pull black after their own home page automatically screened by black all micro-blog. 4, no need to upload video directly through a third party, you can download and watch movies online. 5, all phone clients will no longer display the name. 6, micro-Bo avatar can be dynamically displayed. 7, the comments can be added to the picture. 8, Map function + VoIP + voice control.

Here's a look at Keso's comments on Weibo:

Sina Weibo's "heavy", not to meet the needs of users, but to meet Sina Weibo's own needs. Revenue is the focus of the next phase of Sina Weibo, which is to build the perfect business model around Sina Weibo.

The Twitter model is too lightweight to carry big business attempts, as evidenced by the 10 times-fold valuation gap between Twitter and Facebook. What Sina Weibo hopes most is the use of Twitter's chicken coop to hatch Facebook's goose eggs. The problem is that the two models are completely incompatible. Twitter, because of its portability, gets users, who are addicted to it because they are lightweight, and information is spread because of their attention. Once Twitter's timeline is flooded with business information unrelated to the user's interests, Twitter's legacy will be lost once a lot of complex operations (such as games) are spread out on Twitter.

Sina lucky Catch a hen, but always want it under the goose egg, this is Sina Weibo weight of the intrinsic reasons. As Sina Weibo gets heavier, the loss of core users is predictable as Sina Weibo's revenue pressure increases.