The influence of internet finance is rising

Since the balance treasure, the influence of internet finance has been heating up, financial products also seems to become the major Internet companies standard products. The big giants have successively cut into internet finance in different ways, and the competition of financial products has spread to the line from traditional fields.

Today, Baidu announced that its financial platform "Baidu Finance Center-financial" will be officially launched on October 28. At that time, will launch a long gestation collection of financial products-"hundred", Baidu also claimed that "hundred" annual yield will be as high as 8%.

"Hundred Hair" is Baidu and its financial Partners Huaxia Fund jointly launched the financial management products, the main high income, low threshold. It is reported that in the initial negotiations, Baidu and Huaxia funds have made it clear that the yield must exceed the balance of treasure, it can be seen that Baidu launched "Hundred", a little bit to and balance treasure a showdown. 8% is a subtle figure, according to the financial people, the balance treasure annual yield of about 4% to 5%, the ideal state can reach 7%, so that Baidu 8% of the proceeds look really more than the balance treasure is also attractive.

Baidu Financial center of the publicity page October 8 has been online, through the gift of phone calls, cash coupons and lottery and other ways to attract users to open hundred pay account. At present, the Baidu Financial center directly by the hundred pay team operation, the subsequent introduction of the wealth management products will be directly purchased through the hundred pay.

Baidu foreign Propaganda said, "Baidu Financial Center" in the comprehensive Baidu has the resources on the basis of cooperation with the vast number of financial institutions to expand the equal partnership to reshape the traditional financial product design, packaging, sales and service of all aspects, to provide users with innovative financial products, services. Moreover, the hundred pay team also won the domain name of licai.baidu.com, from this point, you can see that Baidu in the field of online finance to make some of the determination, or very large, so far, has invested considerable time and energy.

It seems that Baidu's "hundred Hair" from the balance of treasure is a lot of stealing division. The same support 1 yuan to buy, the same support at any time to redeem, which makes it and the traditional financial products on the market, the threshold is much lower than the main competitor balance treasure, the threshold is basically flat, this is also a can and balance treasure to seize the market important factors. In addition to the annual yield of up to 8%, the refund will be limited to the sale of the way, and by the China Investment Guarantee limited full guarantee.                                                      It is understood that in addition to "hundred hair" outside, Baidu is also in contact with other financial institutions and products, the future will introduce more diversified Internet financial products. Baidu has a long-standing interest in internet finance, the launch of the Hundred, but also a long time running the project's flowering results. Launched hundred pay Department, which has a lot of Alipay, balance treasure products of the original class, is experienced, directly to the new vice president of Baidu Mingyuan report. Prior to that, pay also launched a "Baidu Wallet SDK" for gaming and APP payments, and paid for mobile payments from apps and games. In addition, Baidu also low-key inside the "Baidu Finance", supporting car loans, mortgages, consumer loans, operating loans and credit card search.

However, it is noteworthy that pay, as a third-party payment tool, received a third party payment licence issued by the Central bank in July of this year, but it did not have a third-party fund to sell the payment and settlement licence. Currently approved for the fund sales agencies to provide payment and settlement services, a total of 10 third-party payment agencies, respectively, for remittance data, communications payments, UnionPay Electronics, Yeepay payment, Tenpay, fast money payment, Alipay, card, Shenzhen fast Changtong and deep UnionPay easy to do. Therefore, Baidu's financial products on the line how to bypass the license is still a small problem.

Fundamentally, Baidu launched the "Hundred" intended and Ali's "balance treasure" trial ratio is very obvious intention, Baidu also has its huge flow of support to match with Ali. However, for Baidu, the key need to solve the problem is how to persuade users to save money into the hundred pay. Balance treasure is successful because it is stranded in the Alipay in the small amount of idle money, and Baidu, Tencent and other payment platform and Alipay in the amount of capital and capital turnover rate is not in the same magnitude, so, if Baidu and Ali in the Internet wealth management products above the positive competition, Making and Alipay differentiated designs will be essential.