The innovation experience of millet

Abstract: Millet set up 2.5, as of the end of November, our turnover exceeded 10 billion, the original plan to sell 300,000 mobile phones, but now more than 7 million. Everything we do today is planned, but the results are better than we expected. I'm in here.

Millet set up 2.5, as of the end of November, our turnover exceeded 10 billion, the original plan to sell 300,000 mobile phones, but now more than 7 million. Everything we do today is planned, but the results are better than we expected. It has all the efforts of all our employees, but 85% is luck.

Millet can go to today to thank two companies, Apple and Nokia.

The launch of the iphone, the world's appreciation of the aesthetic, also opened the era of smartphones. Apple mobile phone is very concerned about beauty, design things, it brought the mobile phone into the era of visual aesthetics. This is also the millet emphasis on the "design pilot."

In the early days of entrepreneurship, I had a hard rule-requiring all teams to have one-third of designers. Whether it is the product interface, icons, fonts, including Rice rabbit, cartoon illustrations and so on need designers to think, need the advice of designers. For example, our millet mobile phone product pictorial, because it is the first time to do mobile phones, ignorant fearless, so the products are photographed with the camera, whether it is the color or light and so on are not taken to effect. Then I learned that the mobile phone products are hand-painted pictorial, so when the Millet 2, we invited two very powerful students to use one months of time to draw out.

Apple gave me the revelation is that only beautiful products will be spread, will have word-of-mouth.

Millet in vision can be said to be, expense. For example, the Millet box, whether it is screen design or packaging box, or remote control, its UI interface design can be said to be beautiful Huan. Millet mobile phone boot screen, in order to pick a wallpaper, I saw 100 photos to choose mobile phone wallpaper, the 100 wallpaper is in the millions of photos selected, Millet bought at least 10,000 photos. Now all mobile phone companies are using the number of photos to solve a wallpaper problem, this is because the smartphone homogeneity more and more serious, how to be different?-only the feeling, is to see whose good?

The reason why smartphones are so hot is that, in addition to Apple's credit, Nokia's rapid decline-it should not be so hasty to give up Symbian, forcing users to switch to the Apple and Android camp. Nokia lost its share of the living space of millet and other mobile phones, so thanks to Nokia, which has made a huge contribution to the global smartphone, and Nokia's abandonment of the Symbian system has greatly boosted the global mobile internet process.

Millet's innovative experience, there are four points to share.

First of all, we do the best products regardless of cost. We basically use Apple's suppliers. For example, we are the first to adopt Qualcomm 4 nuclear 1.5G chip phone. Of course, this may also have a misunderstanding, is the domestic handset manufacturers will only buy expensive, do not buy the right. Some people ask why the Millet 2 not 13 million pixel camera, only 8 million, 13 million camera only a few dollars-this is because 13 million camera quality is not stable.

Second, millet is marketing in the Internet, channels in the Internet, the creation of the Internet mobile phone mode, through the innovation model to change the traditional mobile phone cost structure, to achieve the highest cost-effective. Millet marketing costs are very small, we also save the cost of the channel, or even directly to the cost of all markting, through the mode of innovation to change the cost structure of mobile phone companies.

In addition to the change in cost structure, we are also unique in pricing. I am a mobile phone layman, but engaged in the internet for more than 10 years, I know the same as PC, cell phone chip also follow Moore's law, over a quarter, the chip will reduce prices. Before, as a digital enthusiast, I am very depressed, for example, we buy a high-priced mobile phone, just started more than 6,000 yuan, after one months to become more than 5,000 ... This makes consumers feel like they're suckers. Like the Apple phone, although very expensive, but rarely reduce prices, which will give consumers a sense of "preservation" feeling.

According to Moore's law and the traditional handset manufacturers ' strategy, the price of millet is counter to its way, according to the cost of the release price-our prices are basically half the peers, step. This way of pricing is that we may lose money in the early days, but we can make money later, of course, only small profit margins. Because of this, some people scold us as "futures Company".

Third, Millet's triathlon is the integration of hardware, software and Internet services. Among these, our greatest innovation is the introduction of hardware and software are open to the public. For example, you've never heard of a hardware development. The Internet has a Bata form, we take this into the meter UI services, and even hardware research and development, and other mobile phone companies, millet can sell the engineering machine. We just want to let the consumer participate in, any opinion can feedback, we will respond quickly, so that we can give people a sense of participation and sense of ownership. Of course, this practice is also very easy to scold sound, will let the negative into noise, Millet was born to now online 90% of the information is negative, but this does not affect the actual sales of millet. Because we will have loyal participants, their reputation will affect the friends around him.

4th, is also our most gratified is that Millet fans. Now we have not understood the fan economy, the former business and consumer relationship is the relationship between buying and selling, and we millet to become friends with consumers. Fans of the economy, on the one hand, because I am a digital enthusiast, on the other hand, the car will learn from the car club model. Because I am an enthusiast, I know what I need and want to be part of it. Before I did millet, I talked to Nokia many times about the problem of mobile phones, but they do not change, I had to do it myself.

We update forty or fifty or even hundreds of functions each week, one-third of which are provided by rice noodles. In fact, for many people to do mobile phone is still a mysterious thing, your advice once adopted, you can with friends to brag, you will have a sense of accomplishment. We gave hundreds of thousands of people this opportunity to participate in interactive. This is like traffic radio, which many people enjoy listening to because your text messages or phone calls will be aired.

In addition to the rice noodles involved in mobile phones and software research and development, we also borrowed from the car club model, their consumption patterns into party entertainment. This also makes the rice noodles become very holding regiment, in the initial stage of business, Millet mobile phone is not recognized, many people scold us, rice noodles pressure, but "crackdown" makes them more hug regiment to defend this brand. This is also the year we were scolded, millet mobile phone sales not only not drop, but increase the reason.