The internet age, everywhere is the opportunity

Recently, the CPPCC members, vice president of the Federation, Baidu chairman and chief executive Robin Li attended the "two-party salon" sponsored by the "China Entrepreneur" magazine, and said at the meeting that the Internet industry is now interesting, mainly because of its continuous innovation, new companies, new business And even new ways of thinking come out. No matter you take that industry to come over, as long as uses the Internet The thought examines, you will discover, originally we can do so many things. In Li's view, under the Internet thinking, every industry is a tuyere. As long as you catch this tuyere, you can seize the opportunity.

Here's a transcript of Mr. Li's speech:

The person who is not in the tuyere wants to find that tuyere, in the tuyere is blown very afflictive, I belong to be blown for at least more than 10 years.

Starting from doing Baidu, and even before Baidu, I was in the Internet. This industry is constantly changing, constantly have new things out, a generation of companies to eliminate the previous generation of companies, this generation of companies are eliminated by the next generation, or very cruel, we have been in the turbulence of the tuyere, and constantly in their own lives. Of course, there are uncomfortable places also feel good place, different people may feel is not the same, I belong to the people like change, so I think, change what bad? Even if someone turned me upside down, I thought it was good, and I felt no meaning to face the same thing every day, I faced new things every day (even) This thing is a competitor to get out, I also feel interesting, and then I will make a more advanced than he came out. The interesting thing about the internet industry is that it's constantly changing, new things come out, new companies, new businesses, and even new ways of thinking.

The two years of mobile internet impact on everyone is very large, the first is actually the impact of internet companies. Our early days rely on the PC, rely on the mouse, keyboard these things, occupy a certain market share, access to a certain number of users. However, after the mobile internet came, we are constantly revising our views on the Internet, and constantly collecting users how to surf the Internet, their behavior, preferences, habits in the end.

For companies such as Baidu, our tuyere is actually mobile Internet, many people ask me: The next two or three years, or even longer time, you think the most important thing is what, or what is your strategic focus? I say actually is a word, is "move", move is changing everything. The original search on the mobile phone to become another form, the original on the PC user groups are not so broad things, such as maps, it may be on the phone to become a high-frequency, but also include a variety of life services such a product form, people's dependence on it has rapidly increased.

In our industry there is a word "toothbrush test", what do you mean? Use the same frequency as you use a toothbrush, use at least two times a day, this is a good product logo, you have to let users use every day, and to use many times a daily. In the PC era, for Baidu is mainly web search. So, in the mobile internet age, what is it? We haven't fully figured it out yet. We say that Baidu has 14 mobile products, the number of users over billion, installed over billion. But there's no such thing as a product as high as a micro-letter, which is what we're thinking now.

Of course, (Baidu) The commercial value of many products is very obvious, that is, mobile search growth is also very fast, we have just made a fortune, (mobile search) revenue has accounted for more than 20% of the total income, but also at a high rate of growth. For example, maps, maps in the PC era, we do not think is a star product, to the mobile era, everyone said that this is the O2O of the main entrance, but also the future of the mobile phone business model of the best carrier. So, we are currently in the map, in lbs, O2O this piece of investment is also very large.

In the process of doing it will inevitably touch on the interests of some other industries, like last year we put the navigation free, we free after the other companies in the industry are also basically free, which means that the car navigation the industry basically disappeared, formerly it is a business, can make money, will never have such a business, No one will pay for this kind of thing because we made it free.

So, the way the Internet works, or I began in 2010 to explicitly speak of "internet thinking", any of your industry to take over, using the Internet to re-examine the way of thinking, you will find that there is still a lot of things to do. In this sense, I think, every industry is a tuyere, we can access from medical, to education, to finance, to retail, to travel, to video, video is, in fact, the recent feeling is very deep, that is, "you from the Stars", the play has never been broadcast on any television station, can fire to this point, It was unimaginable a few years ago.

Consumers ' habits of use are changing rapidly, those kids, after 00, they really are (Internet native people), when they were born, the internet has become more popular, when he began to read, when he began to have access to knowledge, access to information, he contacted is already the internet, Even the mobile internet. Well, his behavior, preferences and habits are very different from ours. When this generation grows up, it gives us opportunities, or challenges, and I think it's worth thinking about for everyone.