The Internet "Blue sea" is small and medium-sized enterprises

Source: Internet
Author: User
Keywords We the Internet very very Chinese

Everything needs a lot of accumulation before it succeeds.

My definition is: I am in this industry is a common, like a teacher; I'm probably the oldest employee in the industry, and I'm working with young friends on the frontline. So I think the word "veteran" is quite relevant.

Not like everyone else in the first time become rich people. In the 10 years before the founding of China's Business information network experience for me to do the internet to accumulate a foundation, whether it is money or experience.

The success of everything is not accidental, there is a lot of accumulation ahead. I think although the previous two companies did not have a good success, but for the community still has its success. For example, I learn radio, will not write a lot of code, but because the accumulation of 10 can grasp its essence, find application points.

In the 96, we moved the enterprise information to the Internet, since then, has gradually accumulated its own knowledge, experience, especially the industry experience is very important.

Grasp the essence and make the first thing in the information field

Once in a Canton fair, the Chinese enterprise Information system to a CD-ROM to 3000 U.S. dollars to sell a lot of foreign businessmen, and make a fortune. The first feeling was that foreigners didn't know much about China, I have been to the Hong Kong Trade Development Council, as a window of China, in the early 90 's reform and opening up there can be found in the world, such as Germany, Finland, Norway, Sweden, and even smaller countries a lot of products samples, such as you want to import something, You can find it here. But it is a pity that there are few products in China.

I was working with my partner at that time to translate Chinese enterprise product information into English and sell it to foreign businessmen or institutions who wanted to enter China, which is the first thing we do in the field of information.

But as information spreads, this price advantage is quickly gone, as the information means spread faster.

Later found the "Blue Sea", is the small and medium-sized enterprises

Later, several partners from Australia, the United States back, we gathered together to start doing China business Information network. They were younger than me and they were the first to reach the Internet. At that time the Internet was limited to e-mail, and websites could post simple information. We thought it was a very good concept, we must grasp it tightly, must learn.

There is another incentive. We were at the Canton Fair, and at the end I saw a few buyers from Africa and the Middle East, with big baskets on their arms and all kinds of things they collected, and they seemed to have no intention of doing anything. Later, we put the information of these manufacturers on the Internet, can be ordered to play there, not affected by time and place. Then start to convince the enterprise to put your factory, your products on the Internet for everyone to share.

Later found the "Blue Sea", is small and medium-sized enterprises. They also need information, but there is no human, technical, financial resources, and these are our services. Soon our focus and attention on small and medium-sized enterprises.

But the SME market enlightenment and education is very difficult, unlike the big business to tell him that the internet he is very clear. Small business owners do not know what is the Internet, is too unfamiliar with the world. But as long as these difficulties have passed, this idea is very popular with SMEs.

In 1998, when China's internet did not know where to go, China's business Information network revenue reached 4 million yuan. We are very relieved to have achieved such a result. At that time, this digital income was very high, because there were not many Internet companies that served enterprises in that year. At that time the Internet concept was the portal and the eyeball, who could attract eyeballs who had value. Our model is to help companies surf the internet, not eyeball, which is indeed the highest at the time.

Honesty is more important than technology and platform

However, because of this attracts a lot of large investment institutions to pay attention to, it happened in the 98 the first company's disintegration and evolution. The company was closed by the last two people and a domain name was registered in another place, moving our personnel to a new place and setting up a new company.

China Enterprise Network, we started the company's first day to hang out "integrity-based, long-term service" credo. Why did it happen? The reason lies in the question of honesty. I think honesty is more important than a technology and a business platform.

The remnant is king, and the rest is the best.

The new company is still in its original direction. Because we believe that there must be a lot of business opportunities in this field, there must be something to do, as long as efforts to do, or there will be return results. Starting from 96 this thing to 2007, my wife and I did this thing, we do not like others do a lot, we want to stick to it will become better. There is a phrase called "The Remnant is king", the rest is the best. So we always encourage people to call "perseverance, or perseverance to do something will be successful."

The things in my head can't be taken away.

has been doing China's business information network two years of accumulation, the beginning will be easier. From personnel management, team building, how to communicate with customers and so some accumulation. Others can take your equipment and company away, but the things in your head can't be taken away. It's a lot easier for these things to start a new position.

I refer mainly to the accumulation of knowledge and management experience, which is faster than the first time. Started in 98, about more than 1 million of the revenue, thousands of customers. By 99 the company was bigger.

If you can't do it, you must not say yes.

An old friend at an awards ceremony, he is a general manager of the investment fund. At that time the Internet was very hot, Mr. Chen felt that the internet company has a very big development, lead to find a U.S. brokerage, immediately let me sign an agreement. Signed the agreement to give us 4 million dollars, but let us within six months to expand the business to a certain extent to the listing. The heart is not bottom, because promised people's things can not be done, no way to account. It was really contradictory, but it was not signed at the end. If you do not, you must not agree. At the same time, before this I promised a person, although the verbal consent.

It was really upsetting at the time when I was almost 55 years old and probably retiring soon. We are not saints, each of us will have a trade-off and comparison. But then figured out, big benefits, small have small benefits. I think there is nothing wrong with this choice.

First squeeze the foam inside, develop in the winter

Then the 2000 winter felt the internet was a void, and later found this problem, the first in the internal squeeze foam. We made it hard for everyone to get the cash back. In addition, we request the contract, not to return the contract, deduct the Commission. But without that measure we were 2000 years old and we were taking steps to squeeze the bubble clean inside. So it can be developed in winter.

"Eating other people do not want to eat bitter, do what others do not want to do, earn other people do not earn money" is the Chinese enterprise network portrayal. In winter, later to 02 and 03 Some of our peers are gone, and we are basically in the environment where no one is competing. So the company's development speed is also 02, 03 development. Marketing figures for the second company reached 300 million in 03.

Later, in the third company-ming million network, we adhere to the culture of humanity, give up the idealized things, more mature. Ideally, in the first company we advocate advanced technology, not the needs of customers as the first need to do.

The third company will be more mature in terms of organizational structure, management experience, cultural construction and team building. We come together to achieve a common sense of value, together to create a Chinese internet miracle, not a miracle, but is an internal spur to motivate their own statement.

Information service is indispensable for enterprises

The future, we first do the Internet, the second business services. We want to do socially responsible enterprises, because we do is social services, this kind of information socialization service is enterprise indispensable thing. Enterprise day without electricity can get a self-owned engine, tomorrow will be able to do the electricity. There is no water, connect the water pump, you can do it tomorrow. But our information service provider has fallen, the customer information inside, the staff wages inside, the company again want to operate very difficult. So a social company must be regulated by society, which is very profound experience.

The internet brings a very very good life, I am the Internet is very loyal fans.

(Excerpt from: July 13, 2007 Media chat content, some edited)

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