The Internet: enjoying its course

Today, I chatted with an investment consultant in the industry, and I was very speculative and reminded me of my feelings about the Internet. Originally intended to talk less, more immersed in the plough, today still can't help hair feeling.

2 years ago from the traditional industry to kill business-to-business, I do not know whether to say is lucky, or regret. Looking back on the way over, very touched, especially in the current chaotic Internet. But whether it is joy or sorrow, I never regret, why? Very simple, because I tried, I experienced, I tried, at the same time I am also struggling for transformation, no matter what the outcome, this life experience is worth cherishing, in fact, the most valuable life is not to enjoy its process? Think of this, all the bitterness, pressure, tears have become a kind of enjoyment, but also for their timely awakening and rapid transformation and rejoice and proud.

Remember September 06 just entered the Internet, I know, in addition to send e-mail, the internet is not known, in the recruitment of personnel entirely by feeling, with experience. Fortunately I did not big mistake, the company's personnel are very hard, are very professional ethics and good mentality, in fact, this is enough. I want my employees to grow and develop with the company, I am not overly superstitious about the so-called master, incentive mechanism and loyalty, each enterprise should have his unique culture, atmosphere and personality, only with the growth of enterprises, enterprises and prospects, employees will cherish, only to talk about loyalty, will really have a team to speak, otherwise apart.

When we started business-to-business, we were focused on the Eastern European market, and we should say that we have considerable resources and experience in the Eastern European market, and that our combination of online and offline is key to differentiating the mainstream business-to-business. Actually it was good highly differentiated selling point and profit model, but 2 years ago, the E-commerce, TMT respected is the so-called Third-party platform, respected is to be sure if the new economic model, can not be the traditional model, think that there is a reason, because TMT PE is much higher. So in various occasions I try to explain that I am not a trading company, I am E-commerce platform, like the Cultural Revolution when the tail of capitalism, who said I was trading company, I with who anxious ... In fact, these arguments are rooted in Wall Street, where most of VC's funding comes from Wall Street, and the TMT project's IPO is mostly there, and of course everything is on Wall Street. At that time Wall Street to stress concept, imagination space, not the top three not to marry, the best also have some foreign doctor, for the website to see registered users, ranking, PR, SEO .... Wait, whether the profit relationship is not big, the key must have the imagination space. So most of the project operators focus on not operating, keen to face, popularity, put most of the time on the "innovation", how to create a new concept, how to create a seemingly blank, promising new market, can make their own world first, the worst also ranked in the top three, favorite is "subversion ”。 A successful myth inspires a large number of brave entrepreneurs, just as in the movie "Siege", picking up twigs and rushing to the battlefield, regardless of ability, ignoring risk, of course, one of my age is one of them. Thankfully, because of my diligence, because I am proud of the perception and insight, but also because of long-term senior management career accumulated down the operating details, and soon I entered the role of the Internet to understand the way, the process of constantly adjusting their own strategy and direction, joys and sorrows, five taste, enjoy.

Suddenly September 15 that day, said Lehman fell, sensitive I didn't sleep for 2 days. Seriously, I don't know how many people Lehman Brothers failed to help, but at least they helped me and saved me. Because the collapse of Lehman had reminded me of the fact that I had come to my senses from the business of business-to-business and the vicious circle and Cul-de-sac of the long-established business-to-business model, I suddenly woke up and resolved that business-to-business should wake up (see my speech at the Nanjing China Internet Conference on September 25, 08). Business-to-business mainly rely on membership fees and advertising fees to make money, and development goals only listed, financing, but after listing the growing demand for the interests of investors and the constant demand for low-cost members of the interest is extremely contradictory, business-to-business itself can not balance and solve, coupled with the financial tsunami worse, so business-to-business bubble gradually broken. Not just business-to-business, new advertising, new media, market segments. , how many of the heroes down, or into a dilemma, indicating that the dotcom bubble is shattered, at least the existing rules of the game to change. Run fast exit came, slow to shut in, the future is slim, no temper.

Fortunately: I September 25 in Nanjing, calling for Business-to-business to wake up, fly back to Guangzhou in the evening, 26th to participate in the fair, the decision to enter the b2c,10 month 15th Import Mall officially on the line, and got the European well-known with 80 years of history of the veteran coffee brand Mokate (Mochat) The exclusive agency of the Greater China region, quickly transformed to the company, focused on imported food, in just half a month, this strategic shift is responding quickly. Of course, this requires considerable accumulation of resources and understanding, you are not only able to identify problems, more importantly, there is a solution to the problem, and can be achieved quickly, it takes time to accumulate.

to the Business-to-consumer (but I did not give up business-to-business, just with its natural development, and is trying a new profit model), I will certainly not like business-to-business, I will stick to their own way, adhere to their own strengths and characteristics. No longer for the Internet industry, or the concept of traditional industries misled, return to do business, pay more attention to business, pay attention to the value of the market. In fact, other global capital markets are different from the Wall Street market.

As a business platform, I feel that the most important thing is product and market management. I am very worried that some people love to join the fun, pick up a popular product on the Business-to-consumer, said that their own because of avoiding the channel links, so the price is the most advantage, you can kill. Theoretically feasible, but in practice it is not easy. Because quite a part of the internet is born, there is no traditional channel, business operation experience, there is no social resources, plus if the product has no advantages and characteristics, the promotion of the website is quite difficult, purely on the internet marketing is needed time, and will step into Business-to-business circle, after all, where the guests, PPG is very few.

Now do the internet I am a lot of peace of mind, the idea is simple a lot, not so complicated, and do not go around to cheat, everywhere to face up with facial familiar, completely unnecessary. All you have to do is to do what you have to do. You see some recent financial, many have not heard of their names, and even never mixed up in the circle, but they operate well, cash flow, or the product is very attractive and threshold. In fact, investors are very smart, smell very sensitive, we have not found that many of the famous in the circle did not get the money, and some get money to know his name. So: concentrate on doing your own thing and God will give you the rewards you deserve. Tiandaochouqin, Opportunities always patronize those who are willing to work hard!