The interpretation of traditional enterprises ' operation idea in several stages of E-commerce Independent website

1, "Prepared"

* In the past, China's E-commerce is an opportunist paradise, now should be the opportunity of the powerful.

* Chinese Business-to-consumer is both a big pie and a big trap.

* The future of E-commerce is the "entrance" of the competition.

* The competition is not the explosive, but the endurance.

Note: Taobao store in the past a lot of profitability, now if not up to a certain scale, to survive is difficult. The beginning of 08 China began to E-commerce hot, is bound to trigger a big shuffle. Do not play without endurance, because the network era of an industry to recognize only the top three.

2. "Platform Build"

* Light electronics, heavy business. The Web side is the performance, the supply chain is the core.

* Five major factors: price, service, inventory, speed, web-side user experience.

Note: Domestic E-commerce platform at the beginning of the same, the first to not underestimate the essence of e-commerce or sell things, is doing business, but, the use of network means, the price more transparent, more convenient, inventory can be less, service speed can be faster. The so-called "heavy business"-"prices and services are not the same as traditional services, and the difference between the concept of inventory, delivery speed" and the traditional business is different.

3. "Running-in Period"

* "Mouse + cement" and "Cement + mouse" is a big difference, to find out who is mainly supplemented by WHO, who service.

* Business-to-business is the 28 rule, and the business-to-consumer is the long tail theory.

Note: Traditional industries plug in the network wings, is "cement + mouse", Cement and mouse integration is the key. Accustomed to the traditional business sales do not look at the network business of small profits but quick turnover. The new and the old respect each other. It is important for the boss to balance the two.

4, "Fine Management"

* Initial price, late service. There is no front for a heavy sabre. The remnant is king.

* Managed "Skin theory": management is always slower than business, and business development in turn drives management higher.

* Management of three elements: system, process, specification, node control, quantitative management, performance appraisal.

* System is a process of the present, the system is not complex, people are complex.

Note: cost reduction and efficiency improvement are reflected by management. Good service to have to go to the top, do health, such as cooked, high rates of the development of E-commerce is the basis.

5, "to the scale of profit"

* Retail is always a prudent business, higher operational efficiency, lower operating costs.

* Size (mode) determines cost, cost (efficiency) determines net profit, margin determines price, price determines scale.

* The marginal smile curve in economies of scale, physical growth and digital growth are all in tandem.

Note: Unless it is a specific product, you must take the price line in the early stage, so that the margin is less, to be profitable to a certain scale, and each expansion of a scale level, operating costs to upgrade a layer.