The liquor electric Business enterprise has heavy responsibilities to sell less than one-tenth below the line

2010, is called the electronic commerce "the Year of development".　　Alcohol electronic commerce also starts from that year. According to incomplete statistics, at present, alcohol E-commerce Market has an independent domain name and platform of the site Vue, the rest of the large and small independent domain name of the beverage site at least thousands. Among them, including Jiuxian net, wine multi-net, buy wine network, such as comprehensive liquor business website, but also bought a network, wine, the United States, wine customers, wine ring nets, wine sinks, such as wine specific to the website, Maotai online shopping malls, Wuliangye online and other wine enterprises from the establishment of the consumer website; and Chinese wine business network, Chinese wine　　Chinese rice Wine Trading network, such as a business-to-business website.　　However, as a 5,000-year-old Chinese wine industry, in the development of E-commerce still face a lot of bottlenecks, at present, online sales channels, although the spread of a more extensive, but sales are less than the line below the channel of one-tenth, wine-type electric business is a long way to go. The first is the lack of talent. E-commerce as a new channel of rising in recent years, the relative shortage of talent reserves, and liquor products sales belong to a more special industry, need to have a deep understanding of wine culture and history. Jiuxian Network Chairman Shang had regrets, understand wine despise E-commerce, understand the electronic commerce and not understand wine.　　This is the leading cause of the slow development of alcoholic commerce. In addition, the liquor e-commerce and traditional liquor products sales channels should be a competing relationship, rather than who to replace the relationship. This is a cautionary tale.　　Jiuxian Network at the beginning of the establishment has said, will use the channel advantage, resolutely curb the price of alcohol, wine price cut low 30%~50%, at the same time to the maximum to meet the ordinary consumers of real wine, affordable wine consumption demands.　　or precisely because the Jiuxian network "High-profile", the traditional channel to attract the collective boycott, and thus led to the liquor manufacturers can not get a stable source.　　Earlier, there are alcohol e-commerce people said that in 10 years, the consumer may occupy the traditional wine industry 50% or so market share, the traditional liquor sales model is difficult to escape the fate of the sunset industry.　　Wine Network founder Zhaoxiaowei told the first financial daily, traditional channels after years of development has been deep-rooted, E-commerce want to bring wine marketing channels of the complete revolution is difficult, only clear the positioning of alcohol e-commerce, in order to well with the traditional channels to form a dislocation of competition, can be achieved stable development. Solve the problem of their own positioning, alcohol e-commerce operators also need to put a positive attitude, avoid quick success, such as many e-commerce enterprises will be the goal of starting a business as listed, but also in such a mentality, enterprises anxious to introduce wind, expanding the scale.　　Of course, it's understandable that listing financing then pushes companies to develop faster and better, but too many e-commerce companies are collapsing in this rapid expansion. According to the China e-Commerce Research center published in the "2010 China E-commerce market Data Monitoring Report" analysis, 2010 total monitoring of 42 publicly disclosed China's e-commerce sector investment and financing cases, of which 35 of venture capital,The total is over 550 million dollars.　　According to the "National group Purchase website Census Data Bulletin", as at the end of October 2011, Nationwide has 1483 group buying websites in the fierce competition to close, quit the group buying market. Zhaoxiaowei told reporters, do E-commerce is also business, since the business is to comply with business rules, you have to be able to make money, do not make money business, no one can support for many years. He also said the purchase of wine online after the first single business is profitable.　　At present, the purchase of wine network basically maintained a profit margin of about 20%. Perhaps this model attracts people, and some of the traditional channels around him have come to the door to learn, but also want to enter the E-commerce market.　　Of course, VCs are also beginning to seek investment in the wine network, in this respect, Zhaoxiaowei are declined, not he did not want to introduce VCs, but he is not willing to be forced by the wind "enthusiasm", so that the development of enterprises lost routine. At present, in addition to the scarcity of talents, it is also facing the heavy burden of logistics cost. Because wine products as a special commodity, logistics and distribution requirements are very high, at present, the country can carry out wine and aquatic products distribution enterprises less than 20.　　The high cost of logistics has brought great restriction to the development of the alcoholic commerce enterprises. Solve the above problems, alcohol e-commerce enterprises are facing the most important problem is sourcing. This is another key to the competition for wine dealers.　　Jiuxian Network and the purchase of wine network and other enterprises have said that the Guizhou Maotai, Wuliangye and other mainstream wine enterprises to reach cooperation, and also has a number of liquor manufacturers to obtain customized wine resources.　　For custom wines, some people in the industry said that the liquor manufacturers of the brand and products so much, it is impossible for a company specializing in the establishment of a power business wine, only may be used ready-made brands and products affixed to the label of custom-made wine, otherwise, how can it for more appliances business enterprises to provide customized wine?　　Liquor as a special commodity has 5,000 years of history, in the channel sales also need special treatment, like China's wine culture, profound, both traditional channels or e-commerce channels, need to reach a cultural resonance with consumers, can attract and retain consumers.　　At present, there are very few wine dealers and consumers of cultural exchanges and interaction. is still at the beginning of the development of alcoholic electronic commerce market, although already "small lotus first Dew sharp angle", but, "the revolution has not succeeded, comrade still need to work hard".