The magical EMC case of large data analysis

This week I attended EMC's report meeting, but before that, I had a conversation with EMC's vice president of quality, Jim Bampos, Bampos, a leading industry expert in customer service, who had a patent in hand and two others under review.

The author also analyzed the use of data analysis in the U.S. presidential election, and he found that Romney did not use the data analysis correctly, while the US http://www.aliyun.com/zixun/aggregation/36584.html "> President Obama used it."

Mr Romney has better tools, but has opted to outsource, and Obama has created a data-analysis function, and the final results are seen. To my surprise, Mr Romney, once a chief executive, did not know how to use data analysis successfully, which may also reflect the fact that many managers simply use these buzzwords and do not understand what they really mean.

EMC is leveraging analytics, acquired from Green Plum, to deliver better services while helping them move resources to the areas that provide them with the maximum return.

Why do most IT executives hate effective data?

In the enterprise, usually by the most powerful people to make decisions, although this guarantees the individual power, but this will also lead to a lot of mistakes.

Large data analysis can provide effective information so that data scientists are in positions of power. And executives must resist in order to assert their rights. It can be said that many companies are not to ensure the accuracy of data, but to ensure the power of the people in power. As a result, not only are more and more wrong decisions made, but also data analysis becomes superfluous.

Why do smart IT executives love effective data?

But now more and more executives are beginning to realize that effective data ensures more accurate decisions, which in turn protects their status (because of much less catastrophic errors). EMC and its customers are aware of this, they are using data analysis to solve different problems, and reaping incredible benefits.

Not only will EMC be able to predict device failures six months in advance, but it can also determine which customers are the most valuable, dangerous, and difficult to keep. Soon, EMC will be able to use this approach to analyze its competitors. This allows EMC to turn a risk customer into a loyal customer, while centralizing sales forces to "scramble" the most valuable customer of the competitor, thereby increasing the company's revenue.

Also, large data analysis can help EMC executives make better choices between investment options, from adding new product features to balancing costs and services. For example, through data analysis, they found that overseas shipping support is unprofitable, and now domestic support is more competitive, ECM can better retain and increase customers. This makes it easier for EMC officials to make difficult decisions with less risk.

When this functionality was learned, EMC customers were initially distracted not because EMC knew too much about them, but because EMC did not share this functionality so that its customers could take the same approach to their customers and products. In fact, dealers who had refused to provide information about their customers began to agree to this approach after seeing the results, in exchange for sharing the functionality and enabling them to optimize their sales work.

Accuracy trumps speed through large data analysis

For the analysis system, the author found that the focus is often the system can provide an amazing speed, but speed does not have much advantage, if you do not guarantee accuracy. Getting bad data faster doesn't do you any good. If you can first ensure the quality of the data, then speed will become an advantage. The failure of the U.S. presidential election focused on optimizing performance, while the winners focused on accuracy by internalization of large data analysis work and ensuring accuracy.

The only way for vendors to understand this is that if they successfully use data analysis, they can turn potentially useful or harmful tools into successful solutions. If you have a partnership with EMC and have not seen Bampos, you will miss the opportunity to see one of EMC's most powerful solutions, and he will let you know why your company is not like EMC.

In other words, successful use of large data analysis will ultimately make your company and your competitors more successful, and it would be wise to choose large data analysis. (邹铮 Compilation)

(Responsible editor: The good of the Legacy)