The marriage of book-type electric quotient and large reading community will become a new chance of two degrees

A few days ago, the news that Dangdang will buy well-known community interactive platform watercress, despite the above news denied, but Dangdang admits will upgrade their social platform. At present, through microblogging and other social platforms to release new products, to attract customers has become an effective marketing model. Many large domestic electric dealers are interested in accelerating the infiltration of social power.

In the industry's view, in the context of the escalating price war, the combination of books and large reading communities will be a new opportunity to achieve the two-degree outbreak.

In fact, product promotion and concept implantation through social platforms such as micro-blogging and micro-credit have become a rather effective way than traditional marketing models. Because of the high public attention, through the star, the Internet Reds "hand" in the SNS social platform to gently release the product promotional information, sometimes no less than the brand spending huge sums of advertising.

Based on this, a number of domestic electric companies have stepped on the road of social power. From the beginning of last month, Taobao products in the "Share" and "collection" after the new "Add Secret Amoy" option to enhance the interaction between users. Wireless Taobao also launched the "Cousin Plan", designed to let no net silver of the elderly children and other groups, bound friends and relatives of the Alipay shopping.

At the same time, with a strong QQ user resources Tencent is more enthusiastic about social marketing. QQ window, QQ Mail, QQ client, QQ space, friends Network, QQ games and other resources, become the most valued cooperative business services. In addition, the Gome online mother-Child channel, Lok Bee network, etc. are also building a social platform.

Eric Kingston, the consulting analyst, believes that the electrical business enterprises to the social power of penetration is for the user stickiness. In his view, price war can only play a temporary role, it is difficult to cultivate user loyalty. And through the inclusion of social elements of marketing infiltration, relying on word-of-mouth and social circles for brand diffusion and marketing, it is conducive to the consolidation of enterprise users, "this model has been relatively slow, but the resulting user loyalty and repeat purchase rate is very high." Han Yu/Tabulation

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