The misunderstanding of arranging the layout information

Absrtact: A lot of people in the layout of the information often occurs in the error is, often mistaken in the layout of every information is important, and each information is placed in the user can easily read the location, give the same visual intensity. But in fact the user is no

The mistake that many people often make in arranging layout information is that every message in the layout is often mistaken, and each message is placed in a location that is easily readable by the user, giving the same visual intensity. But in fact, users can not receive too many different kinds of information at the same time, in the layout of the information can not be arranged in the case of the importance of the final instead of the layout of the reading of a large discount.

Here we will discuss the relationship between information placement and reading in terms of the same "visual intensity" of each message. The following figure left, we will be scattered information position, although the overall picture is more balanced, but the four information does not distinguish between the importance of reading, even users will be at a loss, do not know which information to start reading. And when we have summed up the most important information on the page, and its independence, the center of the layout information is promoted, and it is easy to understand the order of layout information reading:

What can be found is that although the visual intensity of each message is the same as the weight, however, because the information placed in the "white" more, so in the reading of the more conspicuous when the white refers to the screen is not configured with important visual elements of the region, in general logic, this is "redundant", " Wasted area, but in visual design, leaving White is an important visual element.

In addition, it is important to improve the screen reading skills by classifying objects with similar attributes. As shown on the right, because the bottom of the information is placed closer to the reading is easier to classify it as the same block, these have the same attributes of information placed together, can also enhance the user's reading efficiency. This is because when one sees a message, it is not regarded as an independent element, but as a small part of a larger whole, a phenomenon called "Gestalt Psychology" (Gestalt).

The most common example of using this method to categorize information is the business card. As shown in the following illustration, when you are arranging a business card, you must consider arranging the elements of similar nature closer together, for example, the name and title will be grouped together, and telephone, fax, mobile phone number is divided into another group classification, so that not only the information on the layout of the clear collation and classification, layout vision is also a lot of simplicity.