The mobile phone industry will no longer be independent

Author: Zhang Nanji announced last December that it will work with Lenovo, TCL and China Telecom to launch a customized handset with embedded Taobao client software, and this Cross-border alliance is also a harbinger of a qualitative change in the mobile phone industry in the future. The company's journey is like this: At first, Taobao is want to and mobile phone brand manufacturers to launch a "net goods", and prove its feasibility, in order to dispel the concern of mobile phone companies in the network open shop impact of traditional sales channels, Taobao Wireless division general manager Pandahai said, "The original intention is ' sell hardware '". But Pandahai soon found that Taobao could put services in. Before this, many Taobao sellers every day to watch the computer, the toilet is a trot.　　So, Taobao decided to ship the first batch of 500,000, to solve the seller's "toilet difficult" problem. Its business model is: cost price 1349 yuan, the seller can take away the mobile phone, Taobao also send a value of 400 yuan service.　　If sellers want to sell this phone in Taobao, Taobao charge 3% Commission--at present, Taobao has 4 million sellers.　　But more importantly, Taobao also has 180 million buyers. Taobao is hesitant to push this phone to the latter, the only worry is this article originally mentioned "If Taobao mobile phone into the general consumer market, natural and Taobao on the sale of other brands of mobile phones to form a direct competition."　　This is what Taobao does not want to see.　　From another point of view, the development of mobile phones are similar to the personal computer places: first to the hardware function to guide, to the hardware function gradually improved, basic configuration convergence, and new hardware does not bring enough competitive advantage, it is necessary to rely on other aspects to create differences, such as software and applications.　　Taobao's fancy is "differentiation", which is aimed at the traditional retail industry as well as other consumer-to-consumer and corporate companies.　　From this point of view, we can judge that Apple is trying to compete with the record company for its mobile phone; Taobao of course does not look at the sale of hardware This "sunset industry"-this thing thankless. Today, there are a number of those who have the mobile phone industry to come out of our vision?　　Google CEO Schmidt is more straightforward: "The phone should be free to send." Internet companies are customizing their phones to make their handsets serve their own. They understand that the era of product and manufacturer-centric is gone, service and customer "is the basis of the future of the enterprise--in the foreseeable future, the mobile phone market will be dominated by internet companies, mobile phones as an industry will no longer exist, it will be" broken down "into the network in the market segments, Act as a customer interface.