The morning of the star Chen Ping 20 million investment bet another

"The acquisition of Xin Feihong is a gamble, business is the case." "March 12 afternoon, disappeared a few days of the star morning rush chairman Chen Ping finally picked up the microphone, received the reporter nearly two hours of telephone interview." In the eyes of many close to Chen Ping, Chen Ping is a "gambler", but when the word "gambling" is uttered from his own mouth, it is still a surprise.

In Chen Ping's opinion, he is the first Chinese express industry "eat crabs" people: 33 years old, from Japan home from scratch to create homes and continue to big, 50-year-old know Destiny, but he left the house urgent send, full of passion to start the star morning rush. But unexpectedly, the new enterprise, with high hopes, collapsed rapidly in three years.

According to Chen, in the "vanishing" period of time, on the one hand in repentance for nearly three years of all the mistakes made, on the other hand in Shanghai, Shenzhen, to negotiate investors, ready to "comeback."

"After all kinds of failure, I found that like Shun Fung to do the people's express logistics should be my main direction." "Chen Ping admits that his previous plan is to use 22 million of investment, pry 40 million only possible to do things, but there is no integration, the capital chain has broken:" If you give me 20 million, perhaps it will not appear in this situation now. ”

In this way, Chen will again "gamble" one.

Reorganization in progress

21st Century: What have you been doing in the last few days of your message from March 4 night?

Chen Ping: I did not disappear, these days the main integration of the company's business restructuring, including the company's split and adjustment; the second is to deal with the small turbulence of Shanghai's freight drivers, whose debt is not as much as more than 10 million as they say.

The Morning star of E-commerce business, has now moved to other platform companies, or for merge.

I am Xin Feihong's controlling shareholder, its ordinary express, South China is still operating, east China has not yet been operating to see if it can be resumed next week. We intend to devolve the power of the Xin Feihong system to the general contractor so that they will maintain the business of the region.

"21st century": What are you going to do next?

Chen Ping: I'm looking for new investors and collaborators now. Star morning rush, Xin Feihong These years of development, after all, or set up a good express delivery network platform, this platform has been integrated, can also run up.

If the star morning urgent then restart, certainly go "the countryside encircles the city" The road, to the electronic commerce not to radiate the place or the electronic Commerce Enterprise Logistics radiation not to do.

First, these three years, our business network can be said to be a mixed bag, by this incident, want to our business network to clean up.

Secondly, we will put the authority on the regional general contractors to operate the business in each province first.

Third, the gradual establishment of the national network. Now we need to find a better network of general contractor in Shanghai, let him do the business of Shanghai, so that we can slowly take the country's business.

Four, the new collaborators and investors are more optimistic about the business we are going to do again, one is E-commerce business with the landing, second, the people's Parcel express business.

"21st century": Are you interested in investing at present?

Chen Ping: It is not convenient to disclose, timely will be open. I have failed and I have succeeded. I think investors are more interested in the business model of profitability.

Three years of "gnawing Bones"

"21st century": As you said, star morning rush to start a business, money, team, experience, a successful business model, as well as Alibaba's investment, why will the failure?

Chen Ping: Recently, I have been reflecting on two issues: first, the largest E-commerce companies to invest in the most unique E-commerce Express business star morning rush, why did not do it; second, E-commerce Express business, is the direct mode of good, or franchisee model good.

First, 2010, we got the investment of Alibaba, we want to do Consumer-to-consumer E-commerce Express business. In 6 months time, we took 320 million into this industry, the team set up 5 warehouses, carried out a lot of promotional activities.

We have inspected the discovery, Taobao 2 million sellers, 18 million single package business, almost all "three-pronged" franchisee, with dual identities. These Taobao sellers, the main profit point is not the price difference, but logistics of the difference. For example, sell a dozen socks, enter the price 10 yuan, can sell 11 yuan. Investigation found that these businesses, to charge a 6 yuan logistics fees, such as these enterprises with Shentong system, the cost of only 2 yuan, through logistics can earn 4 yuan of profits.

March 2011, we found that after this model, promptly abandoned the Consumer-to-consumer business, to turn to the vertical business operators, such as Jingdong, Van, Amazon and so on.

But in practice, we also found that these business businessmen, they have their own logistics system, have their own shuttle, Warehousing center, we can hardly find a point.

Star morning rush from starting a business, do is the national logistics companies, not regional logistics companies. In this way, when we talk with the company, we contract the suburban business outside the big city, or the express logistics business of the two or three-line city.

But then it turns out that orders are growing by 20% a day, and the losses are increasing day by year. E-commerce merchants to express the high profits of the area to their own, the difficult to chew the bones left to us.

For example, the most difficult to send remote rural areas, the lowest price, the lowest profit, the least amount of business, have given us. Make one vote for a loss.

In this way, after encountering China's Consumer-to-consumer business model of E-commerce, we find that the field of E-commerce has been completely lost.

I am in a rush to send 15, has been doing direct business of the Business-to-business Project logistics. But since 2008, the courier market Dazzling, a bunch of people simply do not understand, we have not imagined to encounter such a big difficulty.

Gamble to buy Xin Feihong

"21st century": Why last year to buy Xin Feihong?

Chen Ping: October 2011, we found that E-commerce Express do not go on, turned to the common people Consumer-to-consumer mail Courier package Business, and learn from the Japanese 7-11 agent model, ready to start again.

We found that at that time into the debt crisis of the Xin Feihong operation for more than 10 years, with a better platform, in addition to delivery faster.

2011, I on behalf of the star morning and Xin Feihong chairman Deng Wave signed a merger agreement. Of course, the merger plan did not get the board's approval, I am a private action.

At that time, Xin Feihong has 37 million of the debt, I then promised to invest 40 million, the company by the star morning rush to hold. But, in fact, I only took 22 million to Xin Feihong.

I found that Xin Feihong's platform is still very good, but we have no money. If you give me 20 million more, I should be able to do well.

"21st century": Clearly not enough money, but also the acquisition of Xin Feihong, this is a gamble?

Chen Ping: Deng has accused me of being a liar because I have not honoured my promise, of course he will say so. But I am 22 million, is actually cast into the Xin Feihong.

Now, I have 20 million of the investment to do 40 million things, there is indeed a gambling nature. If it is now, there are 10 dollars, I must only do 8 dollars of things. However, many times in the business, are gambling, every boss like golf and other games with gambling, no gambling, those bosses are not interested.

"21st century": Alibaba invested 70 million to star morning rush? Why was there no additional investment?

Chen Ping: Alibaba's figures are temporarily inconvenient to disclose, this is trade secret. Should say, I am very grateful to Alibaba. When the company was founded, Alibaba gave a lot of support, including the formation of the team, management and other aspects of the work, have given many guidance.

"21st century": see the end of the present, you have no regrets from the house to send out?

Chen Ping: Frankly speaking, I sent out from the house, the temper is still more urgent. Encounter the family contradictions, no calm, not calm, but anxious to leave.

I have been in the three years of the establishment of the morning rush to meet a lot of setbacks, and the rush to send also stalled. Experienced so many ups and downs, I was thinking, if I calm down, do not leave, to solve the family contradictions, I believe that today's house urgent delivery, should be no less than Shun Fung.

"21st century": Your brother, home anxious to send chairman Chen will help you?

Chen Ping: These years, between our brothers, the business development in the first place, brothers to brothers, business to business. During this time, the family reaction was also seen.

"21st century": This February 26, in the company's network meeting, Kantai, home urgent sent to the morning of the star is anxious to have investment intention.

Chen Ping: Yes, there was an investment intention at that time, the amount of money intended to be invested was not disclosed. This topic, brothers are now very sensitive. Why the sudden change of the investment plan, I am not convenient to comment.

Debt mess to be solved

"21st century": in the face of the behavior of Feihong solo, how do you respond?

Chen Ping: Although the star morning rush to the company's industrial and commercial registration has not been approved, but according to the agreement, Xin Feihong belongs to the morning rush, but I invested less than about 20 million.

Listen to Shing also in South China, East China reorganization, this is illegal, they can not make a stove, can't dig star morning urgent then the original channel.

If the law determines that the agreement is invalid, then the Xin Feihong must repay 22 million. For a while, we've been talking to lawyers about how to deal with the next question.

"21st century": Shanghai freight driver said that the morning of the star in arrears of up to 10 million, how do you repay this debt?

Chen Ping: All the buses and drivers are from Xin Fei Hong Company. Star morning Rush and Xin Feihong merged, then canceled all the original shuttle, are using the original shuttle bus driver. Each car 50,000 Yuan deposit, all handed to the Xin Feihong.

In addition, the Xin Feihong and the star in the morning of the urgent use of their respective K8, Pandora's system, the financial is separate. In fact, the two companies have not been merged and are operating separately.

21st Century: What would you do if you had a chance again?

Chen Ping: After so many years of frustration, I also gradually found their own shortcomings: more impulsive, impatient, perceptual. In fact, now in addition to the "three-up" profit, almost all enterprises including Shun Fengdu in the loss, because the Logistics express industry, high labor costs, high taxes, low profits.

In my opinion, the future development of logistics industry will be in the direction of subdivision specialization, accompanied by mergers. If give me another chance, I will choose Express Logistics industry in a very small subdivision area, at the same time I will more respect the market law, to sink the heart to do a good service.

At the age of 50, I said I would be successful in 5 years. It's only 3 years now. I would like to say that give me another 3 years, I will be able to explore and establish a better logistics express business model, I would have been in the field of logistics and express industry slowly.