The most lively two things in the July were the opening of the underwear in Cang Jing, and the Xiaoming, Li Bingbing and Ningquan three Super star announced their official foray into the investment community through the micro-letter public tuba, setting up the star vc! Let's start by restoring the two events:
The first event: Cang jing empty micro bo underwear electric dealer.
The positive transformation of the Cang Jing empty recently incarnation designers, not only with you share the mind private inspiration, but also remove the cloak of the curve to sell "the first to do business." 28th noon to carry out a limited buy, asking about 6,000 NT underwear quickly sold out, let people once again see the beauty of the unique charm. Cang Aoi once in micro-blog "Shout" Millet CEO lei How like the promotion of millet mobile phone to promote their underwear products ....
Japan's former AV actress deep in the Chinese mainland market, previously revealed to group weight War music, this month, 19th, she was in micro-Bo issued: "Always want to design their own underwear, can let the body and mind are happy, beautiful, the most important health." "2 She will put the idea into action, with the brand to launch the personal underwear merchandise" empty series ", 28th, a 1288 yuan in the Micro-blog Limited sales, 528 sold light, a day to suck gold about 680,000 yuan. Of course the cost is still unknown, but according to 60% of gross margin to calculate, profit also nearly 400,000 yuan a day! Great success!
She developed a lot, hard to expand the career map, but the netizen evaluation is mixed, there are fans sure Cang jing empty efforts, expect her to launch more parity style; but most male netizens still leave indecent remarks, call her back to AV market as soon as possible ...
This tell the truth is my heart, after all, although the first sell to achieve very good results, but how to continue to sell is difficult, and how the sustainable development of the brand, av= empty series underwear brand positioning how to let women consumers continue to consume is a big problem. After all, AV in the eyes of women is not proud of the occupation, Cang Jing empty may be in the male heat is very high, may not be many women accept, and the final consumer underwear is ordinary women, to 1288 yuan a piece of pricing, but also belong to high-end consumer brands. Cang Jing Empty can and in high-end underwear brand Association, in the long run may be more difficult. In addition, the design of underwear is not a joke, the need for a very high level and technology, especially for high-end women underwear, the demand is higher. Can continue to design by high-end women welcome underwear style, whether in the sales channels to deal with product positioning and channel relations, can do a good job after the after-sales service and so on are continuing problems, these problems can not rely on fame can be solved. So in my opinion, Cang jing empty underwear is only a micro Bo to promote the electricity quotient of a show field!
Let's look at the second event: Star VC Three stars say they can inject glamour into the brand of startups and will experience and evaluate products for themselves, as well as providing financial and promotional help for startups.
Micro-blog Details of the star VC requirements for investment objects: 1. Must be sunny, healthy; 2. Enterprises can create life aesthetics, effectively change the mass lifestyle, improve the quality of life 3. The enterprise itself needs to use three star personality endorsement to enhance the brand; 4. The Employee happiness index is very high; 5. Non-film companies; 6. Only do the company investors, do not do brand endorsement.
Three stars said that they are not new investment industry, previously invested in catering, entertainment and other industries, in order to star VC program, three people find a professional lawyer, accountants and Investment management team to help their venture capital fund normal operation.
This event seems to me to be a lot more likely to succeed, but investment behavior is the same as a hard dirty, followed by the current hot investment area is TMT, for the stars, the science and technology companies are willing to give them investment but to play a big question mark! Because the technology companies need is not the star's money and face, they need the industry's resources and professional advice, that is, they accept Lei, Zhou, Dai, MA, Yun's investment will be higher. If so, what companies can celebrities invest in? This problem is actually the core of star VC, the second is the investment ability, the publicity effect of the star and resources. In a comprehensive analysis, these two events seem to me more like the gossip of the stars ...
Wen/Zhong