The new concept of "quick purchase" is put forward in China wine net, three kinds of shopping mode marketing is more flexible

October 24 News, in the strong advocacy of "consumer +O2O" business model, the wine vertical Electric wine network and put forward a new mode of shopping concept-"quick purchase", and for this launch of "Speed One minute", "one hour Flash purchase", "buy" three activities.

According to the introduction of the wine Network, "fast-buy" concept combined with flash purchase, buy, sell three kinds of shopping mode, more flexible marketing methods, can present a more diversified product structure. In the PC, APP, WAP station to launch the fast-purchase mode, on the one hand, to consolidate the old user stickiness, to ensure the flow, on the other hand can also be a good "pull new users", expand the user of the core users of consumer power.

Billion power network to understand, in order to support the "quick purchase" of the new concept, in the wine online line of three business schedule activities to promote the flow of products, speed up the shopping process, including "speed of one Minute", "one-hour flash purchase", "buy".

The wine net CMO Wu Weiding explains: "In the ' Speed One minute ' activity, the liquor price will be low to the pole, some even is lower than the purchase price." Any beverage may be available in a minute and sold at the lowest price in the whole network. As long as the timely payment, a minute time users can rob how much. This marketing model not only allows users to get benefits, but also allows us to adjust according to user needs, change the corresponding information for consumption options. ”

"One-hour flash shopping" is divided into one-hour quick purchase and two-hour fast purchase, in the form of similar "brand special selling", but more flexible. The price will be higher than the "one-minute" price, but still lower than the normal price. In the group purchase, the wine network will also be issued frequently coupons, red envelopes, vouchers to cooperate with the activities.

It is reported that at present, in the wine network has been through the cat, Beijing-east, official website, wireless clients, offline entities such as the store channels for member integration to promote the "fast-buy" concept of implementation.