The New York Times: Big data will breed the next heavyweight start-up.

Figure: Quaero

The result of the Big Bang was that the data began to become as ubiquitous as air: mobile phones, computers, digital cameras, smart meters and GPS devices. Faced with http://www.aliyun.com/zixun/aggregation/13584.html "> massive data, companies and government agencies are difficult to digest, at a loss, nothing to do."

But the problem means opportunity.

Splunk, a start-up company based in San Francisco, is able to index the vast amounts of data generated by machines and organize them into links that can be searched. Companies search for these links like Google, and use them to analyze consumer behavior in real time.

The word "big data" began to be discussed in Silicon Valley in 2004, when Splunk was created, and now there are about 3,200 customers in 75 countries around the world, more than half the Fortune 100 companies. For example, Zynga, a social gaming company, uses the company's software to monitor game functions to determine where the player is stuck, leave the game, and then adjust the game immediately to retain the player.

Splunk is only one of the enterprise software start-ups engaged in large data analysis. Some of the territory that has long been controlled by companies such as Oracle and IBM is being challenged by such startups.

Global data is increasing at a rate of 40% a year, according to McKinsey, a market research firm. Splunk is leading the way in selling machine data analysis software, but the opportunity for large data creation can provide opportunities for many startups, many of which use Open-source Hadoop.

Big Data makes VCs too drooling. The soaring valuations of social networks such as Twitter and LinkedIn are making investors squirm, but investors are increasingly focused on companies that develop software for other companies. Data from Gartner showed that global corporate software revenues reached $244 billion trillion in 2010. Some investors think Splunk, a wily start-up, can take a slice of the market.

Splunk a 40 million dollar investment at the beginning of its creation. At that time, it was thought that all the problems to be solved had been solved, so the big company would inevitably aim at the blank of the enterprise product market, but Splunk faced with the enterprise problem unconventional and created a valuable and subversive platform. This may be their charm.

"There's a lot of investment targeting this new world of unstructured data, and I think Splunk has a first-run advantage because we've been doing this for years." Splunk CEO Godfrey Sullivan said.

(Responsible editor: The good of the Legacy)