The number of new users in the five or six-line online shopping city doubled last year.

Relevant data show that in the first half of 2012, the number of new users of five or six online shopping cities doubled last year, especially in six-line cities, an increase of 150.6%. In 2012, the number of online users in four-line cities grew by 64%, online payments increased by 68%, over one or two-line cities.

At the end of June 2013, China's internet users reached 591 million, mobile phone users up to 464 million, with the power of mobile operators, three or four-line city consumers quickly rise in purchasing power, consumer groups are growing larger. According to the research report of the National Bureau of Statistics, the current domestic rural market concentration of China's largest consumer groups, the country's 1.3 billion people, the rural population of more than 800 million, accounting for 70% of the total population;

The penetration of online shopping is getting deeper, in addition to the rise of the market purchasing power of small cities, it can be foreseen that in the next few years, China's township-level market, rural market, the purchasing power of the power will gradually rise, then, how should the electric dealers seize the opportunity to advance to enter the rural market marketing preparation?

To really do the rural market, the maximum increase in the market share of the electricity dealers in rural areas is not easy. Here are a few ways to refer to:

1. TV commercials.

The communication carrier resources of the countryside are very limited, China is a big agricultural country, the rural population occupies a very large proportion, in the countryside, the television is the important carrier of the family leisure relaxation and the electronic equipment with the highest penetration rate. TV commercials go up and face hundreds of millions of potential buyers directly. Brain Platinum is the classic television advertising. At present, the major electric platform has been different degrees have been cut into the TV ads, of course, this need to compare the cost of expensive, generally small electric dealers can not afford to play.

2. Brush Wall Advertisement

Three of the year through the brush Wall successfully occupied township and rural markets, this move also applies to the electric business. The three operators have repeatedly used brush-wall tactics in the countryside, or a brush to the wall, or banners to the village a pull, there is a model. Brush wall Advertising cost is lower, the human cost is also relatively low, especially suitable for small but have a certain reputation of the electric business company while other competitors are not moving quickly into, of course, the best effect of course, or to belong to the accumulated good reputation of the brand. Taobao in the township of the brush wall advertising has already begun, working around, as entrepreneurs Taobao, children are familiar.

3. Occupation of rural entrances

Imagine all the possible entrances to the countryside, highways, national roads, provincial roads, buses, CMB, minibuses, trains, etc., through the contract with the operator, combined with mobile Internet applications, a variety of marketing solutions.

4. Shopping Bag

Shopping bag is a more practical thing for the rural people. Advertising shopping bags, simple shopping bags, souvenir shopping bags, and so on, can be said in the shopping bag to play the power of advertising creative space is very large. At present Jingdong shopping bag everywhere, the other platform is slightly deficient.

5. Bazaar Promotions

In the township market to carry out a large promotion to seize rural users. The market is the rural township people purchase the number of items in the peak period, in the local fair day, a large amount of promotional promotional information to attract public attention, the formation of potential buyers. As more and more marketing approaches begin to spread, the rural movement of electric dealers will be more lively.