The number of Internet users in China reached 632 million, with a total of 14.42 million Internet users newly added in six months

First, the size of Internet users

(A) the overall size of Internet users

As of June 2014, the number of Internet users in China reached 632 million, with a total of 14.42 million new Internet users added in six months. Internet penetration was 46.9%, an increase of 1.1 percentage points from the end of 2013.

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In the first half of 2014, as the substitution of smart phones for feature phones has been basically completed, the pulling effect of smart phones on the increase of Internet users' penetration has weakened. Ministry of Industry released data show that in 2011 and 2012, China's intelligent terminal shipments were 118 million, 224 million, the first 11 months of 2013, China's smart phone shipments of 348 million units in the first quarter of 2014, China's smart phones out Volume of 100 million units, down 24.7% [1]. In addition, due to the gradual incorporation of easily transformable groups into Internet users, the penetration of the Internet has become more and more difficult, and the proportion of those with low education in non-Internet users is still very large, with the market share declining. High, and the Internet is very low willingness of the crowd. This survey shows that except students, 87.9% of the rural non-Internet users have junior high school education or below, while only 6.1% of the population said they will definitely be online or may surf the Internet in the next six months. In addition to students, 66.3% of non-users have junior high school education or below, while only 9.4% of the population said they will definitely or possibly get online within the next six months.

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At present, there are still 450 million non-Internet users in rural areas in our country, which is an important direction for popularizing the Internet in the future. Different groups should adopt different strategies for transformation. The survey found that among newly-added Internet users in rural areas, the proportion of people under the age of 10 is only 16.1%, well below the 54.2% of the total number of new Internet users in cities. Therefore, to strengthen the construction of informatization infrastructure in primary schools in rural areas of our country and to open Internet education courses to young students in rural areas will bring some contribution to the improvement of Internet penetration rate in our country. However, from the Internet application analysis of new non-student netizens in rural areas, the utilization rates of instant messaging, online news viewing, online listening music or downloading music are respectively 72.2%, 61.3% and 43.3%, far exceeding those of other kinds of network applications. In view of the low level of education of rural non-student netizens and their difficulty in mastering IT technology, manufacturers should develop instant messaging, news and music software that is easy to operate and broaden the network entrance for these groups. In addition, we should step up efforts to develop tools that fit the needs of rural areas in production and daily life, and provide peasants with valuable practical information.

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With the increase of policy support, the continuous improvement of the network application environment and the impact of the Internet on the traditional industries are more in-depth. First of all, the government continued to accelerate the construction of Internet infrastructure. In January 2014, the Ministry of Industry and Information Technology promulgated the Guiding Opinions on Establishing a New Direct Link Point at the National Internet Level, which is conducive to improving the performance of the Internet in China and promoting the geographical distribution of the Internet industry. Second, the commercialization of 4G services will be officially launched this year. Mobile operators will step up the construction of 4G networks. The advent of 4G will gradually enable the use of high-definition video conferencing, mobile online games and 3D navigation for applications in large-band mobile networks and will drive Internet enterprise innovation upsurge. Third, Internet genes are more deeply injected into the traditional industries. The innovation of business models and business models has made the transformation of traditional industries even more disruptive.

(B) the size of mobile Internet users

As of June 2014, the number of mobile Internet users in China reached 527 million, an increase of 26.99 million compared with the end of 2013. The proportion of Internet users using mobile Internet access further increased, from 81.0% in 2013 to 83.4%, and the scale of mobile Internet users exceeded for the first time Traditional PC Internet users scale.

The number of mobile Internet users surged by 80.09 million in 2013, and the potential mobile Internet users have been transformed in large numbers. The proportion of mobile Internet users among Internet users has been at a relatively high level. In the future, the growth of China's mobile Internet users will mainly depend on innovative mobile applications to cater to the needs of non-users. Mobile Internet users potential network demand to pull.

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(C) the size of rural netizens

As of June 2014, 28.2% of rural Internet users among Internet users in China accounted for 178 million rural Internet users, an increase of 1.69 million from the end of 2013. As urbanization progresses, the population in some relatively developed rural areas in China gradually transforms into urban population, which leads to a slight decline in the share of rural netizens among Internet users across the country.

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Second, the Internet user attributes

(A) gender structure

As of June 2014, the male-female ratio of Chinese Internet users was 55.6: 44.4, basically the same as the end of 2013. Under the influence of a large number of Internet users, the sex ratio of Internet users in China remained basically stable.

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(B) the age structure

As of June 2014, the proportion of Internet users aged 20-29 was 30.7%, accounting for the largest share of the total Internet users. Compared with the end of 2013, the proportion of Internet users under the age of 20 increased by 0.6 percentage point, the proportion of Internet users over the age of 50 increased by 0.3 percentage point, and the Internet continued to infiltrate the elderly and younger people.

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(C) academic structure

As of June 2014, the overall proportion of Internet users with primary and secondary education and below reached 12.1%, representing an increase of 0.2 percentage point from the end of 2013. At the same time, the share of tertiary and above population dropped by 0.3 percentage point, and Chinese netizens continued to spread to lower-educated population.

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(D) occupational structure

Students are still the largest group among Internet users in China, accounting for 25.1% of the total. Internet penetration is already at a high level in this group. Self-employed / self-employed constitute the second largest group of Internet users, accounting for 21.4%. Corporate / corporate managers accounted for 2.9%, general staff accounted for 12.2%.

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(E) income structure

The proportion of the total Internet users whose monthly income exceeded 3,000 yuan increased significantly, reaching 32.3%, up 3.7 percentage points from the end of 2013, which is in line with the growth trend of China's resident income.

Among them, the student income includes family-provided living expenses, work-study wages, scholarships and other incomes. The peasants' income includes the living expenses provided by their children, income from agricultural production, government subsidies and other incomes. The unemployed, laid-off workers and unemployed groups include subsistence allowances for children, government relief, Subsidies, pensions, subsistence allowances, etc. Retirees' income includes living expenses provided by their children, pensions and so on.

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Third, access methods

(A) Internet access equipment

In the first half of 2014, the proportion of Internet users using mobile phones in our country continued to increase, up from 81.0% to 83.4%, an increase of 2.4%. The proportion of Internet users surfing the internet through desktop computers and notebook computers decreased slightly. The proportion of Internet users using mobile phones in China this year For the first time more than the traditional PC Internet access ratio (80.9%), the mobile phone as the largest Internet terminal equipment status more consolidated.

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(B) the location of the Internet

In the first half of 2014, the proportion of Chinese Internet users accessing the Internet through computers at home, schools and public places increased, up by 1.5, 2.5 and 0.8 percentage points from the end of 2013 respectively. With the diversity of Internet access devices and the convenience of network access, Internet users have more richer and more diversified Internet access scenarios.

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(C) Internet time

In the first half of 2014, Chinese netizens averaged 25.9 hours per week online, an increase of 0.9 hours from the second half of 2013. Wi-Fi coverage is improved, 3G is mature and 4G is enabled for Internet users to provide a more high-quality Internet environment. The richness of mobile Internet applications enhances the multi-direction to meet the demand of Internet users and promotes the continuous growth of Internet users in China.

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