The O2O boom did not cool in 2014

O2O boom in 2014 did not have the slightest cooling gesture, on the contrary, showing more verticalization, segmentation trend, "O2O siege slightly difficult to find the Pure Land electricity business" argument is coming one after another. Today, most O2O companies are targeting fire at mainstream CBDs and focusing on the provision of local living services. However, as the competitive space for O2O in the CBD is becoming more and more saturated, the neglected community has become a new O2O sea to be explored.

As the most basic form of colonization in China, communities are thought to have a natural O2O gene. From the time attribute point of view, the community is the longest living unit of people living time, derived from the necessities of life, such as basic necessities of life; from the spatial attributes of view, the community is the smallest unit of logistics and distribution, the most easy to meet the last mile of the terminal services Demand; from the value of the property point of view, natural and dense community residents, domestic affairs, maintenance, wedding, friends and other extra life needs more urgent.

Nowadays, a large number of Pathfinder have emerged in O2O community service, and some representatives are selected below to first explore the cut-in mode of community O2O.

Real estate business - Mood for Love

As an active member of the community O2O, on the one hand, Mood for Love has transformed its property "color life" into a community platform service provider, while on the other hand, it has hatched its own community O2O service through the acquisition of property companies. Online, "Color Life" mainly launched such as Easy Maintenance, Choi Yun APP and other services for the owners to provide various types of life, home services; online, "color life" is mainly launched a small loan company for the owners to provide various types of financial services.

Status Quo: "Color Life" now covers about 500 communities and serves about 4 million people. 360, SouFun and E-House all establish cooperative relationships with them. "Color Life" has been listed in Hong Kong.

Comments: As the real estate business fought community O2O pioneer, rich community property resources is the core advantage of Mood for Love. However, at present, the O2O community of "color life" is still in the initial stage of hatching, and user acquisition is still the top priority.

Traditional Internet - Ding Dong district

"Ding Dong district" as a focus on residential life services provided by mobile APP, Shanghai Ya Information Technology Co., Ltd. first-hand research and development. "Ding Dong district" specific community O2O landing forms, mainly online search for property, business resources cooperation, offline by nearly a hundred people to push the team to achieve the owners access to the user.

"Ding Dong district" mainly by the "My Community" and "community surrounding" two plates form. The former focuses on online social guidance, including service stations, numbers, forums, neighbors and other content; the latter focuses on the online demand docking, including the secondary market, carpooling, housekeeping, tutoring and other services.

Status quo: Shanghai as the core, "Ding Dong district" is gradually to promote the transfer of power to Beijing and other cities. Today, the number of active communities is about 6,000, and has obtained an angel investment of 100 million yuan.

Comments: "Ding Dong district" main social card, and focus on guiding users to engage in offline interaction. But in the category does not have obvious advantages, and the depth is not enough, many services only stay in contact level delivery.

O2O entrepreneurs - E life

"E Life" is a community O2O service platform built by Jiangsu km Network Technology Co., Ltd. The platform covers

Value payment, living services, travel tickets, financial payment and other categories. The O2O community in the E-Living community is rather special: Instead of building its own geo-promotion team, it recruits agents across the country to mobilize offline community outlets (such as convenience stores, kiosks, properties, etc.) , Through the community network will provide online services to offline consumers.

Status quo: Today, "E life" about 2,000 cooperative enterprises, community outlets about 300,000, has recently completed 50 million yuan of round A financing.

Comments: "E life" community O2O layout is relatively new ideas - with the power of agents to expand community outlets resources. However, due to the limited value of the single community, how to achieve community scale and integration is the focus of future consideration of "E life".

In addition to the above representatives, more and more enterprises are beginning to actively explore the N possibilities of community O2O, and community O2O is gradually moving from its inception period to its growth period. In any case, O2O will eventually come to the ground. The key to becoming a pioneer in the community from a Pathfinder of O2O is to organically integrate online technical resources with offline human services, and ultimately to deliver the perfect experience to the community consumer. Who can do this first, who can really control the community O2O's right to speak.