The other side of the Internet of Things: human beings will no longer have privacy

February 13 News, foreign media articles on the internet in the future of the impact of human privacy Outlook. For example, personal driving information is intelligently collected, cautious drivers can buy car insurance at a lower price, and less skilled drivers pay more. In the future, the article argues, privacy will fall apart because the cost of choosing not to disclose information is too high. To compete for jobs, to qualify for substantial loans or preferential insurance, we will have to pay for the loss of personal data.

The following are the main contents of the article:

For the Internet of things, the Federal Trade Commission (FTC) sees not just a booming new market, but also the possibility of future dystopian scenarios. The FTC's latest report explores the impact of the presence of interconnected devices in the Internet of things on human privacy. We may have to be prepared for the following potential crises: invasive marketing, endless consumer surveillance, stealth consumer agitation, government secret surveillance, and new forms of hacker attacks.

How can information collected by car GPS, fitness tracker, or smart fridge possibly adversely affect personal credit, employment or insurance? The FTC wants to be able to establish industry standards for data collection and use as a starting point for writing relevant regulations or new legislation.

The FTC has asked Congress to pass a broader data security code, which at least partly allows consumers to avoid a crisis of data leakage from the recent depot of Sony Pictures, big retailer Target, home building materials retailer. The FTC wants people to be aware of the benefits of minimizing data: companies should keep as little data as they need, do it in time when they don't need it, and remove the validation information if they can.

David Rose, the CEO of Ditto Labs, an image-recognition analyst, is also a researcher at the MIT Media Lab. He spoke of his views on the consumer and social challenges posed by Internet of things. Mr Roth has stressed the growing influence of "corporate surveillance" over the government's regulatory conspiracy, which is a concern for Snowden. Smart devices enable companies to gather the most detailed and specific information about their users to better predict their shopping habits. Companies such as customer Data Manager Acxiom and marketing services company Epsilon are now compiling data for each household according to the address of every household in the United States, based on thousands of areas of distinction. Consumer data is being used for more and more unexpected purposes. And the public knows nothing about it.

Ross uses his company's product ditto to explain how companies can push advertising and marketing to different audiences. Ditto can scan publicly visible photos of social media. The person in the photo may be driving a Jeep car, carrying a Prada handbag or drinking Red Bull, and ditto can infer the consumer's preferences based on these brands or determine what they might buy soon. "We call it affinity data," says Ross. "Affinity. ”

Pam Dixon, executive director of World Privacy Forum Privacy Forum, is more concerned about some of the worrying uses of data collection.

Dixon cited an example of a problem that might arise when data is collected. As part of the purchase promotion terms, an insurance company may require customers to wear an activity tracker at home to measure, pressure, or record a diet. How do you wear a tracking device for a patient with a chronic disease, wheelchair, post-traumatic stress disorder, or genetic disease? Obviously, the above insurance terms assume that "everyone is young and healthy," ignoring these special groups, which leads to discrimination.

Do insurance companies, employees, and law enforcement agencies have the bottom line when they use personal data collected by sensor devices? We are still unknown. Who has the data? Where are they stored? Is there encryption? How to be used? Are these data packaged for the purpose of not being known to consumers? Nor can we answer these questions.

Despite these criticisms, some consumers have agreed to allow their vehicles, homes and bodies to be monitored remotely and to benefit from them. Scott Peppet, a professor at Colorado law School, has studied the Pepite of this economic interest in promoting voluntary disclosure. Voluntarily to hand over information has become a growing trend, the internet of things in the back of the thrust should not be underestimated.

Companies have dug up consumers ' public data, such as purchases, credits, driving and other records, creating roughly personal "files" for consumers. With its ubiquitous data collection technology, the IoT enables companies to simply verify information with our permission. These companies are able to get real-time data on our driving speed, braking frequency and turn speed. Cautious drivers can buy car insurance at a lower price, and less skilled drivers have to pay more.

People with good personal records may choose to hand over their information for similar benefits. The healthiest, richest, highest-credit and best-respected people in our midst are not shy about handing over their consumer data to insurers, banks and retailers in return for preferential treatment.

Pepite says the surface looks like a consumer's choice, but it's actually a sham. Great economic pressure may eventually force everyone to share information with a variety of companies, because not disclosing their information means they are unpopular or assessed as high-risk stakeholders. In the future, Pepite believes, privacy will fall apart because the cost of choosing not to disclose information is too high. To compete for jobs, to qualify for substantial loans or preferential insurance, we will have to pay for the loss of personal data. In order not to lose the normal right to participate in this society, so that their lives fully displayed in front of smart home manufacturers, will be the only realistic choice.

US Federal Trade Commission Report: Internet of Things will deprive human privacy

The Internet of things may have brought great convenience, improved the quality of life, and even created miracles. But at the same time, the traditional prejudices become invisible and more difficult to eliminate. The business behind the internet of things not only relies on our identities, but also classifies, ratings and "pricing" our actions in the most intimate spaces. Smart homes are seemingly lifeless, but a growing database, they whisper what? What kind of stories will they tell in the future?

(Responsible editor: Mengyishan)