The outline of two big camp of millet Haier gradually clear, establish perfect ecological circle

In the Domestic Intelligent home field, with Millet and Haier separate led the two camps outline began gradually clear.

January 20, home appliances giant Haier and mobile phone manufacturers of the alliance announced that Haier u+ (ie u-home) platform and the charm of the family in smart home to form a united front, the charm group joined the u+ Industry Alliance. This is the following millet investment in the United States, the second domestic emergence of a mobile phone and integrated home appliances Enterprises formed Smart Home Alliance.

Both camps in happy enclosure, the establishment and improvement of their own ecological circle, but many interested in joining the smart home eco-circle manufacturers into a dilemma.

Two camps emerge

According to the information announced by Haier and the Charm clan, Haier will open the U+ Platform Software toolkit to the Charm family, the Phantom uses this to develop a built-in application based on the Phantom's mobile phone system, providing system-level privileges beyond the app to Haier, allowing the Phantom smartphone to control smart devices on the u+ platform without the need for an app.

At the same time, Haier will also be the online supply chain financial platform for the charm dealers to provide related financial services support, the charm dealers need to pay the advance payment can be delivery. In addition, the Charm clan will be with Haier's daily logistics cooperation, the two sides jointly build warehousing logistics Center.

Haier built the u+ platform, intended to develop a similar Android-like Open cross-brand smart home platform, on the u+ platform, can achieve cross brand, category of mutual recognition. Public information shows that the current platform of the number of Third-party manufacturers about 40, involving a product of about 50 categories. But before the charm group joined, the platform had been short of influential third-party smartphone makers.

"Haier and the charm of the alliance, means that after the alliance of Millet and the United States, the domestic another smart home camp has been basically formed." "A longtime focus on smart home development," said the Chinese business newspaper reporter.

In his view, in essence, smart home is actually a number of Internet-enabled intelligent devices, integrated into a platform for unified management. Smartphones are now seen as an important entry point for the overall management of smart homes, and the most likely to be imported are the many categories of home appliances that occupy an important place in family life. Therefore, the integrated appliance enterprise and the intelligent Handset Enterprise's union, has the important significance to the intelligent home development.

In mid-December 2014, Millet invested 1.266 billion yuan strategic investment in the United States, in the domestic intelligent home field to create a "smart phone + comprehensive home appliances" precedent. Moreover, different from the millet in the ecological chain generally through shun for capital investment practices, this is directly to the millet technology as a strategic stake in the United States, it is evident that Millet's cooperation with the United States of importance.

According to the reporter understand, although the United States and millet cooperation only one months, but the process of cooperation is unusually rapid. Sources from the United States, the source said, with the millet cooperation of intelligent air conditioning new products are expected to fall in a two months, and, smart home air-conditioning is only a part of the intelligent Air solution, others include humidifier, air Butler and so on. In addition, refrigerators, washing machines are also expected in cooperation with the category of millet.

"Now it seems that the two camps led by Millet and Haier have taken the lead in this round of smart-home mania." "The aforementioned people said that although Jing Dong's Beijing-East +, Baidu's ihome and so on are also doing smart home platform, but from the product structure, brand influence and scale on the comprehensive consideration, the domestic again can not and Haier, the United States and the rival of the integrated appliance enterprises, resources will increase the difficulty of integration.

The battle for the Biosphere

January 18, at the Geek Park GIF Innovation Conference, Lin, the founder of the Millet Association, released the Smart Family suite with multi-function gateways, human sensors, door and window sensors and wireless switch 4 products, and said it would soon enter the public test. Through the combination of SMD sensor and Intelligent Gateway, Intelligent Suite realizes the intelligent transformation of traditional home convenience.

However, in this respect, millet still fell behind the Haier. As early as November 2014, Haier released a smart home set consisting of intelligent gateways, magnetic sensors for doors and windows, smart sockets, water immersion sensors and multi-function sensor devices (SmartCare). Moreover, the suit was hatched on the u+ platform of Haier, also hatched by the u+ platform, and an intelligent appliance "baked dove" wisdom oven.

Hatching function is the main focus of the smart Home Platform competition. In contrast, the Millet platform hatching function seems to be more outstanding, Millet October 2014 has released including Millet Intelligent Control Center, small ant Intelligent camera, millet intelligent socket, millet intelligent light bulb, including smart 4-piece set. The launch of the Smart family suit, is from the millet eco-chain company Green Rice technology.

Millet ecological chain strategy, in addition to reflect the incubation function of millet platform, but also embodies the financing function of millet platform. Through millet itself and the related companies such as capital, Lei and millet investment, including the United States, green rice, purple rice and many other intelligent home ecological circle Enterprises. In this regard, Haier is not to be outdone. Not long ago, Haier home announced with Evergrande Group Strategic cooperation, a breath harvest Evergrande 30 billion yuan strategic investment. Moreover, whether in with Evergrande, or in cooperation with the Charm clan, can see Haier financial figure, Haier finance is becoming Haier to build a smart home ecological circle of a big weapon.

And in seizing the important entrance of intelligent home--the family business, millet and Haier are all surprising strokes.

Lei's shun for capital 60 million yuan injected into the "love space." "699 yuan/square meters super low price" "One yuan Design fee" "20 days Completed" "mobile supervision" "Construction personnel pack", known as "Millet Home" "Love Space" fu Yi Admission, it flashed a completely different play with the traditional home decoration, immediately in the industry caused an uproar.

However, the layout of Haier in the field of decoration than millet earlier. Haier's online decoration platform has a network, as early as September 2014 has been established, in addition to home, but also for Vanke, Evergrande, Longhu and other major domestic property developers to provide decoration solutions. According to the introduction, there is a live network set up just three months, the first phase has 3000 sets of home decoration business appointment, has been completed 600 sets, and, these house decoration prices than "love space" lower, only 599 yuan/square meters.

The dispute between openness and closure

Laurais's been a bit tangled lately. His company developed an intelligent lock, see millet in intelligent home aspects of the movement, so find a door to see whether can cooperate, fine chat only found that almost impossible. "The relevant person in charge of Millet also appreciates our intelligent lock very much, cognizance is good thing, but can't enter their ecological circle." Laurais to reporters, the core problem is positioning.

Laurais Intelligent Lock market price of more than 1000 yuan, in his view, that is, the price of high-end mechanical lock, but placed in the system of millet, this price is unacceptable. Millet smart home positioning based on their user base, and the Millet user group is accumulated through the millet cell phone, that is, the outside world said the cock silk positioning.

In Old Lai's view, this positioning brought about a big problem is that the resulting low value-added and low-end brand image, so many longer than the traditional home business products are not willing to carry out intelligent docking with them. "All say now is a layman to subvert the expert, but the product to really solve the user's pain point, no accumulation or can not do." Depending on the SMD sensor, can only realize the accident alarm, to make a real sense of the intelligent lock, or must start from the lock itself. ”

And in the charm of Vice President Linan view, Haier u+ platform and millet, the biggest difference lies in the opening of the ecological circle, rather than closed alliances. Haier has always stressed the openness of the u+ platform, through the Open Interface protocol, the different categories of intelligent devices and services content into the platform to achieve cross-brand, category of mutual recognition. In contrast, millet intelligent home Ecological circle is through its own eco-chain development to achieve, relatively closed more.

On the basis of openness, as a result of providing a wide range of choices, the user's positioning should be broad and flexible, value-priced users can choose low-end products, and the pursuit of quality users can choose high-end products. However, the problem is that the user group is not clear, through the platform to the related products and services, the difficulty of drainage is much greater.

In fact, the user import problem is Haier u+ platform relative to the biggest disadvantage of millet. In early January, Lei announced that the 2014-year sales of millet mobile phones amounted to 61.12 million units. In addition, there are some other brands of Android users to brush the MIUI system of millet, the public data show that the number of global active users in May MIUI2014 year has exceeded 50 million. Haier's traditional home appliance users due to lack of interactivity, and can not import too many users for the u+ platform, and the Phantom of 2014 announced the December mobile phone sales breakthrough 1 million history record, which estimated 2014 users less than 12 million, and millet far apart. Thus, the charm of the u+ platform for users to import the volume is not too optimistic.

"I am also considering whether to join the Haier system to try luck, or to do a low-end brand to enter the ecological circle of millet, or, more than a few legs to walk?" I haven't figured it out yet. "Laurais said.