The people's livelihood electric Dealer's birth

The recent emergence of the people's livelihood, whether in the financial sector or the Internet sector, has attracted much attention.

August 29, Minsheng Electronic Commerce Limited liability company in Shenzhen before the sea was incorporated, by the Minsheng Bank Asset Management company holding 61%. According to the Minsheng bank's earnings, the Minsheng fund holds a 40% stake in Minsheng and Minsheng Bank holds a 63.33% stake in the Minsheng fund.

At present, Minsheng Electric business registered capital of 3 billion, the name of the electric business platform is "a row." A person responsible for the people's livelihood electric Power told reporters that the capital also added 1 billion, a total of 4 billion. Minsheng is behind the Dong Wenpei, Liu, Guo, Shi Yuzhu, Lu Zhiqiang, Hongwei and other well-known private entrepreneurs.

"In the future, Minsheng will go out with Alibaba, Jingdong and other different models." Yin Long, chairman of Minsheng Electric Power, said in an interview with the 21st century Economic report that Minsheng would start business-to-business and two modes of business. "The future, Business-to-business is the core, small micro-enterprises are also the core." The core objective of Minsheng electric business is to try to solve the financing difficulty of small micro-enterprises. ”

Yin Long that at present, we see Alibaba is only the first phase of E-commerce, and Next, E-commerce will usher in a new advanced stage.

Two small strategies to inherit the people's livelihood

Yin Long, the chief executive of the Minsheng Electric business, was the deputy director of the CBRC's innovation and Supervision department. Years near the perplexed why he was in the sea, give us no small questions.

Yin Long told reporters that since 2003 into the CBRC, has been engaged in the work of financial innovation, such as electronic banking, third-party payments, network payments, etc., on the Internet financial innovation is not unfamiliar. And, has been hoping to have the opportunity to carry out the practice of internet finance.

"Traditional finance is shortened to long and smaller to large." and internet finance is shortened to short, smaller to small. In the internet age, traditional finance also has to make changes. "In the traditional form, banks can turn large demand deposits into long-term deposits and lend," Yin Long said. Gather the money of each depositor and lend it to a person. And the Internet age, the direction has changed.

Yin Long that with the reform of interest rate marketization and the promotion of Internet penetration, banks must be transformed to win competition. At present, Ali, Beijing-east and other electric platform coverage of the crowd is mainly the age, the group. "When these young people who are accustomed to Internet services become high-end, core customers, banks also need to make changes." Yin Long said that at present, the bank's core high-end customers are mainly forums, whenever, the impact of the electricity business is smaller. But the future is not necessarily.

Starting in 2010, some banks began to look at the layout of the next 10 years. Among them, Minsheng Bank chairman Dong Wenpei quite far-sighted, put forward "two small strategy".

This "two small strategy" refers to the community finance, small micro-finance. Small micro-finance refers to the industrial cluster, market-oriented, to create a small micro-enterprise financial services model, the Community finance to high-end customer-oriented people, to create a modern financial life circle.

"Minsheng's thinking and Minsheng Bank's ' two small strategy ' in the same line, into the attack, can be kept." "Yin Long told reporters that the future, not Minsheng Bank to the people's livelihood to bring value, but the people's livelihood of the People's Bank of power to value."

Yin Long that in the future, traditional finance and internet finance coexist. If Internet finance becomes mainstream, small micro enterprises can be business-to-business, community finance is the consumer, Minsheng Bank in the new round of competition will occupy the advantage. If the traditional finance is still the main way, then the two small strategies of Minsheng Bank can compete with other banks in differential competition, after the interest rate marketization, still can have the strong vitality.

According to Yin Long, Minsheng Electric business has both business-to-business and Business-to-consumer. The former is mainly to reduce the operating costs of enterprises, the latter is to customer drainage.

In the category and channel operation, the Minsheng "will ask technical service providers and enterprises to participate in", so that those who have the experience of electrical business operations. For example, the field of clothing shoes and hats will be invited to operate several large enterprises. For the quality of goods, Minsheng will give the goods quality endorsement, through the "Hundred products new, hundred good" and other means of rating.

And Ali, Beijing and east, the people of the people's livelihood is the bank's customers, forums, whenever and other "high Shuai Fu" customers will be more. Therefore, in the category, Minsheng will increase the collection of art, jade, gold and other categories. A Minsheng electric business staff told reporters that in the future, Minsheng is a member service model, these members are the people's Livelihood and cooperative bank card users, or the people's livelihood of the special merchant merchants.

For business-to-business, the ratio of the company, Yin Long said, "In the future, Business-to-business is the core, small micro-enterprises are also the core." The core objective of Minsheng electric business is to try to solve the financing difficulty of small micro-enterprises. ”

A senior person in the electrical business industry believes that the Minsheng business in the business-to-business link, can reduce the procurement costs of enterprises, but for the C-end of personal customers how to introduce traffic, so that individual customers to use the platform of Minsheng, but also need to think about the people's livelihood.

In this connection, the people's livelihood of the relevant person said, the people's livelihood in the early days of the "People's livelihood" brand to obtain some upfront users and traffic, as well as the resources of 7 shareholders support. In the future, Minsheng will use the "one line" this brand independent operation, the name implies "unity of knowledge and business, integration of one", that is, 7 of the major shareholders of the company is willing to put into practice, Minsheng electric business is the integration, integration.

"Our model does not compete with Alibaba, Alibaba's profit model is to collect advertising platform fees, booth fees." CMBC does not charge these two kinds of fees. "Yin Long explained that banks, people's livelihood, customers will be bundled together, Minsheng dealers from banks, customers to seek profits."

In fact, the bank will lend to the enterprise, the risk is actually the operation of the enterprise itself: such as whether the procurement costs are low, the product is sold out. In that case, the people's livelihood to help enterprises solve these two problems. Solve these problems, the business is getting better, the bank's loans can also reduce the risk and bad debt rate, then, as a "intermediary" of the people's livelihood will naturally be able to gain revenue.

At present, Minsheng Electric business has set up a small and medium-sized financial institutions, electric business Alliance, small and medium-sized electric business institutions Financial Union. The former help those financial institutions to do electricity, for example, each bank to do credit card mall, use points to exchange goods, from the cost is not cost-effective, and Minsheng can collect this business. Also, Minsheng can help various financial institutions to provide e-commerce solutions.

As for the financial union of the small and medium electric business organizations, the people's livelihood electric operators are also very confident because they are born in the financial system and know more about finance. In the electric business industry, only Ali, Jingdong, Suning and other big electric platform can "negotiate" with the financial institutions, while other electric companies, although the information flow of business operations, but generally, or to provide enterprises with corporate information, financial services or mainly banks.

From the perspective of these two alliances, the idea of Minsheng is the intermediary between electronic and financial integration and integration. "Integration, integration, these 4 words is the core of the people's livelihood electric business." "Yin Long said.

From the perspective of Minsheng electronic commerce and finance, the bottom of IT system, software support, and payment tools, account system is the key to the operation of enterprises.

"IT systems will be the lifeline of the people's livelihood, and the Minsheng electric business wants to build an international IT platform." "According to Yin Long, this IT system will fuse the electronic business and the bank's trading system, in the future, the customer orders the process, can obtain the loan." For example, a user needs to buy 1 million of the product, but only 600,000 cash, need a loan of 400,000. In the process of shopping, you can get the loan according to the conditions, complete the shopping, do not need to interrupt the shopping process.

It is understood that Minsheng has acquired a third-party payment company. As the role of "remit" in finance, there are two forms of payment form between bank and third party. "In October this year, we will introduce a third form of payment to cover the current shortfall in payments." Yin Long told reporters that China's banking industry is due to business, and now the "business" has changed, the means of payment will change.

After having a certain scale enterprise operation data, after getting through the electricity merchant and the finance both, the Minsheng electricity merchant may establish the network credit rating platform through the big data, the cloud computing technology.

The system determines the odds of success

"Whether the bank to do electricity business success, mainly look at two major factors: first, the culture, the bank is prudent culture, the principle of four eyes, the Internet is an enterprising culture, quick decision, see accurate, dare to take risks." The two cultures are hard to fuse, and if done within the banking system, they will fail. The second is the cost, the bank's manpower cost is very high, the best electric Business Company's treatment is lower than the worst bank's manpower cost to be many. These two if the solution is not good, then the bank makes electricity trader one closes a door. "Yin Long thinks.

In fact, Minsheng is a brand new company, from the mechanism to avoid the "door is closed" fate.

A person related to the Minsheng electric business told reporters that Minsheng from the beginning of the design of professional and technical personnel and management of the shareholding plan to mobilize the enthusiasm of all.

In the pay system, the Minsheng electric business has redesigned the management, professional technology, market, staff and other 4 types of pay system, 16, 64 files. The establishment of this system will break the "official standard" system, according to the ability and contribution pricing, allowing subordinates higher than the upper income, the core professional and technical personnel annual salary reached 10 million yuan. Yin Long said that the second half of this year, the Minsheng Electric Chamber of mass recruitment, their task is to recruit. At present, the original hundred Li's excellent purchase of the online shoe city COO Zhang Small army into the people under the power of Minsheng, responsible for Minsheng electric business group.

At present, there are more than 100 employees in the people's livelihood, most of whom are technical staff. In the next six months, it technicians will be expanded to 800 people ~900 the scale of the IT system research and development. In the next two years, the people's livelihood will reach million. Minsheng Electric Business Also in the north, upper and deep three layout. Among them, Shanghai is the headquarters, Beijing is the technology research and development base, Shenzhen, the former sea is Cross-border trade export.