The Pioneers became martyrs: Inventory of the Giants who missed the mobile internet

Technology changes life, life changes business. Now the mobile internet has stirred up a wave of change in China.

How to save themselves in the waves, or even expand the development, to occupy the mobile internet level, has become the consensus of the Giants. At the same time, Microsoft, Intel, Hewlett-Packard, Nokia, Yahoo, Amazon, Facebook and other giants are encountering a series of problems because they have not grasped the opportunities of mobile interconnection. Through the Sohu it and Tencent Technology and other articles of collation, may let us a glimpse of exactly.

1, Microsoft, from the pioneers into the pursuers

As early as 1996, Microsoft introduced the Windows CE operating system, which is designed for handheld PCs and embedded devices used by the OS. Microsoft has also launched the world's first tablet computer. Historical achievements. At the moment, Microsoft is hoping to regain ground by WP8 mobile phones and surface tablet computers.

But today, even if Microsoft were to release a mobile version of Office for iOS and Android in the spring of 2013, the mobile office was 6 years late for the phone, 5 years late for Android, and nearly 4 years late for the ipad.

In the opinion of Daniel Eran Dilger, a foreign it critic, Microsoft Dierg the future of Windows to the Metro interface developed by the Surface tablet, just as Apple foolishly abandoned its hardware business and relied on social networking ping, is the absurd act of putting the cart before the horse. The new WP8 has yet to be tested by the market.

2, Intel Mobile phone, tears chop su

Intel is another tragic pioneer. The 2007 Apple iphone ushered in a new wave of smartphones, but before that, Intel had been experimenting with mobile phones for many years, but because of the poor profitability, Intel sold the handset chip division XScale to Marvell in 2006. And it was the story of the tears chopping su for profit that seriously hampered Intel's mobile interconnection. Intel's catch-up has become difficult as the arm has become a trend. According to the latest data, Intel has only 20,000 sales of its first product in the domestic water test smartphone.

Today, Intel has opted for this new concept of hyper-extreme. Super Ben is suddenly deformed: touch, can be deformed, foldable, detachable, and if you want, it will immediately become a tablet computer. It's no longer an air copycat, it's not even just a laptop. The industry has found that it is not just the PC itself that is trying to change, but the industry chain of PC and mobile Internet. In particular, the advent of the WINDOWS8 operating system is making it possible.

In addition to Intel, there is no other company in the world that can be this big span: from the super performance chip that can perform 10,000 supercomputing to the smallest cell phone chip, regardless of the difficulty of turning the ship around, Intel is now proving, "mobile market, I'm coming." "

3, HP's palm, a forgotten once King

Palm was the most promising maker of tablet hegemony, but after years of tossing and leaving, the company was dead. In the early days, Palm was synonymous with handheld computers, almost monopolizing the handheld device market. Its well-known operating system is called the Palm OS.

Despite the new product, Hewlett-Packard is aware of the problem of platform aging, but also launched webOS, but sales still poor, around the company's turmoil has not stopped. As is known to all, HP bought Palm and webOS in April 2010, but HP's management has been in turmoil.

In August 2011, Hewlett-Packard terminated its operations with webOS-related mobile devices and tablet computers. webOS will be used to authorize, or do printer or car related equipment systems. This means that once the king of the handheld computer is completely finished.

4, Nokia: How could it be completely dropped into the ditch?

Nokia, once a "necessity" in the mobile phone industry, is now recognized as a no-show for the mobile internet feast. Let's take a look at how Nokia fell into the ditch in a step-by-step way.

Nokia began to develop into the world's largest handset maker with the help of Symbian system. But Nokia's fortunes have largely ended because, in recent years, the advent of smart phones, which represent the touchscreen, has become popular with iOS and Android platforms. At the same time, Nokia has made a major wrong choice, the life of Symbian, changed Windows Phone.

In addition to Windows Phone, Nokia has tried to do Meego with Intel. But as we all know, in 2011 Nokia abandoned Meego, which only launched a Meego mobile phone-Nokia N9. Windows phone's global market share is only single-digit, which is also destined for Nokia's cups.

5, Yahoo: Female palm Menmeyer can turn the tide?

Bartz's resignation seems to have completely proclaimed the fate of Yahoo's declining nobility, the most dazzling gateway to the Internet's golden age, seems to have really fallen. Yahoo is behind the times because he has failed to keep up with the pace of the mobile internet era, and has done nothing in social networking, mobile apps and video.

Many in the industry believe that the new female palm Menmeyer will be yahoo to reverse the trend of the last hope of the decline in performance. Mayer is also trying to change the image of Yahoo's "declining empire". "The mobile wave is a huge wave, and Yahoo's future focus will be on the user's daily habits," it said in a recent conference call. "

Forbes also says that Yahoo can help itself by exerting a mobile service. Reports say Yahoo needs a mobile business and that proper mergers and acquisitions will help Yahoo achieve that goal. As mobile devices become popular, advertisers ' budgets will shift from PCs to mobile devices, and Yahoo needs to provide the best mobile experience.

6, Amazon: How to sustainable development?

In less than 20, Amazon has made a Seattle myth, the world's largest online retailer, logistics boss, cloud pioneer, digital content platform, customer service and user reviews, and even the innovative electronic reader. In the future, Amazon will be synonymous with the internet giants, but in the mobile internet sector, it may not be so easy.

Today, consumers are increasingly reliant on mobile devices to access Internet content, a trend that may determine the future of online communication and E-commerce, so Amazon cannot miss such a fast-growing market. But Apple and Google have taken the initiative, can Nokia build a sustainable mobile ecosystem?

7. RIM: Will blackberry 10 be a lifeline?

BlackBerry was once a highly-weighted and elite smartphone brand, but people who still use the BlackBerry are sadly saying that BlackBerry has become a mockery of the iphone and the latest Android phone, as opposed to a new one.

In the first half of the year, RIM's net loss hit a record 753 million dollars, compared with a net profit of more than $1 billion over the same period last year. RIM has been slashing its operations, hoping to help offset the downside of smartphone sales. The company's future fortunes are almost entirely tied to the new BlackBerry 10, which has been postponed several times and is finally set to be launched next year. Nick Mindel, a 26-year-old investment analyst, said: "This is a signal from a desperate company." Mindel Cheer up, BlackBerry, I always hope for it, but the reality is that customers are still losing. To be honest, they can no longer afford to lose more users. "

8, Facebook: Mobile ads will become cash cow?

Investors have been questioning Facebook's advertising business model: How Facebook will continue to grow mobile revenues as users migrate to mobile platforms, because mobile devices are too small to accommodate traditional Facebook display ads. But the company's third-quarter earnings were reassuring.

In fact, Mobile has become the focus of Facebook, especially now that users have more time and frequency to access Facebook via mobile apps than they can access Facebook via PC desktop apps, but the company's current mobile ad revenue is far below desktop advertising. If Facebook doesn't get a quick way to cash in mobile traffic, the company's profits will fall further. As a result, Wall Street investors are constantly pressuring the company's CEO, Mark Zuckerberg, to Zuckerberg the mobile market so that it can accelerate growth and boost share prices.

But for now, Facebook is still not finding the right approach on the road to profitability of its mobile apps, and Facebook's strength in the mobile sector still seems fragile after the acquisition of Instagram to add a large number of basic users. The reason, analysts say, is that it doesn't have a mobile operating system like Google's Android or Apple iOS.