The portal is no longer? Internet access is shifting.

If China's 2009 is the SNS year, that 2010 years is the microblog year. From the 2010 http://www.aliyun.com/zixun/aggregation/20097.html "> Baidu Index of user attention is not difficult to see, Sina Weibo as the representative of the microblogging camp is rising rapidly, And to happy net led SNS social networking sites are tending to smooth or even decline. In the first-tier cities, a phenomenon will be found, people in restaurants, on the bus will be pulled out of mobile phones, no longer play games, but to send microblogging. Even if you have noticed that many people arrive at the office in the morning, the most important thing is to go on Weibo.


more and more people began to abandon the portal site, began to discard the news list, but through microblogging, RSS and other ways to subscribe to their favorite content. This means that the first entrance to the Internet is undergoing subtle changes. From this point of view Sina does not icing on the cake, but to save themselves in the fire and Fire, micro-blog, the internet has been pushed to the era of personal media! Everyone through the personal media to understand the world, both gossip and industry opportunities, both theoretical heights, and humorous jokes, personal media to do the aggregation and redistribution of information.


at the same time, this change in Internet access is not just about Weibo, but with the end of the revolution, another trend is that the web is being replaced by a lot of apps. The success of Apple's App store has sparked a lot of people's imaginations, and a lot of companies are starting to develop their own apps. The first to test the water is a variety of sites, such as public comments, and then to the traditional media, such as "Waitan pictorial" has launched the ipad version of the iphone version. When the traditional print media feel, finally with the help of tablet computer can revive the time, and kill an alien: Flilpboard, he magically put RSS, micro-blog things automatically generated magazine. A portable, real-time, custom magazine is so easy to grasp the hearts of netizens. Domestic Shanzhai is certainly not to be outdone, quickly launched the Zaker to seize the Chinese market opportunities.


each of your needs is turned into an app, not a URL. The media we focus on has shifted from official media to personal media, and the entire Internet will be completely fragmented. No wonder there is a corporate market leader regrets that the previous advertising as long as the focus on the core media, hit the money will have effect. And now people are scattered, and money do not know where to hit. Companies no longer face a few big media but face countless personal media, which is a nightmare for many businesses. Similar nightmares have taken place in the business world, and when traditional companies are accustomed to making business-to-business models, similar to the customer-like mode, the traditional enterprise overnight at a loss.


Therefore, I think the internet is undergoing a revolution, China's social media is still in its infancy, the current so-called various social network marketing methods, should be said to be in the trial stage, the market is calling can be standardized, large-scale, can be assessed by the way, only that day is the arrival of social network marketing spring.