The potential value of the prospective individual stationmaster in the Battle of the Shoe electric Dealer's flow

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Footwear Consumer Alliance giants contribute to mass flow

If the successful model of Groupon is the target of a domestic group buying site, then the success of Zappos, the American footwear consumer, has also made many entrepreneurs aspire to become China's Zappos. At present, the domestic internet giants have to beach shoes, and shoe-type merchants, it is the prospect of the future of this market. The footwear consumer will set off a war without gun smoke.

The current domestic footwear consumer market can be said to be a free-for-all pattern, forming a four-foot situation. Giants have been participating in and investing in footwear electric companies. Tencent injection of good music to buy, Baidu teamed up with hundred Li, to create the best shoe City Network, Alibaba to the name of the shoe store invested 15 million of dollars. And on the other side, to maintain a cautious attitude has been self-reliance Amoy also with Tencent, Baidu, Alibaba intimate contact, outgoing "gossip." Traffic means potential orders and sales for footwear consumer. And how to achieve a higher conversion rate is a number of footwear manufacturers compete in the biggest chips. A marriage to the Giants, a willing to marry a willing to marry. For the Giants, they can expand their electric business, improve the ability to resist risk, to create a "super platform" to lay the foundation. And for the shoe electric business, the marriage means higher flow, and the integration of giant resources, bringing a lot of capital injection while broadening the flow of access and marketing channels to promote the flow rate of conversion. To speed up the conversion from quantitative to qualitative, it is more effective to improve the effect of the cost of price war.

According to Analysys international data show, July 2011 China Footwear Consumer Web site traffic ranking: le Amoy monthly u v for 11.59 million, ranked first; good music to buy the monthly U V for 8.23 million, ranked second, excellent purchase of the net monthly U V for 1.33 million, ranked third, the shoe store monthly U v 1.01 million, ranked fourth. And according to the professionals revealed that a few shoes B 2C Average daily orders are not more than 10,000, the current Amoy daily shipments should be in 8000-10000 single, good music to buy real shipments should be in 5000-6000 orders. It can be seen that orders can be watered, but the flow is not fake. In order to realize the increase of flow rate and realize the qualitative change of the flow to the user, the domestic footwear has a long way to go, and the marriage will become the best choice for more footwear to improve the conversion rate.

The small and medium electric business is ready to send to see the value of the individual stationmaster

At the same time as large footwear manufacturers have joined the Giants, small and medium power companies are poised to make a difference in the footwear business. Taobao Mall, as a small and medium-sized footwear electric dealer gathering platform, is playing an important role. A number of small and medium-sized footwear companies to use Taobao Mall to hatch their own product model. Data show that the first half of the Tmall footwear sales have exceeded 1.3 billion, undoubtedly become the largest online footwear stores. If the shoe electric business giant is a big platform, then Taobao Mall is a large number of small and medium-sized footwear electric Shangxiaoping platform assembled from the big platforms. For small and medium-sized electric business, the use of Taobao Mall platform, not only save the cost of the platform, greatly saving money. Taobao Mall relies on the flow of advantages and brand value, can attract more traffic, and conversion rate even higher than the self-built platform. More importantly, Taobao mall behind has more potential flow value.

The surging of e-commerce allows more traditional enterprises to dabble in the Internet. Taobao Mall similar to the electric business platform to the traditional enterprise management of new areas. Taobao Guest is also Taobao platform to attract the traditional enterprises to join the main reasons. With the help of Taobao, the electrical business can save more time and energy for product marketing, and Taobao guests behind the webmaster brings the potential flow value is immeasurable. With the help of Taobao customers, electrical and webmaster to achieve mutual benefit. At present, a lot of small and medium-sized electric business is to see the Taobao guests behind the personal webmaster brings the potential value, have through Taobao customers to improve flow and conversion rate. At present, more than 1 million of the webmaster, there are hundreds of thousands of webmaster involved in Taobao customers through the promotion of products to earn commissions, the flow of the value behind this immeasurable.

In addition to the use of conventional means to improve the flow of Taobao customers, there are a lot of electric dealers with a variety of award-winning promotional activities to attract personal webmaster, to more generous rewards and personal webmaster equivalent exchange of valuable traffic. At present, Taobao Mall well-known shoes brand Ceen work together ADMIN5 Webmaster Network organization "2011CEEN, world famous shoes Taobao Customer Promotion Contest" (http://bbs.admin5.com/thread-2913808-1-1.html), The highest award of 10000 yuan, with the help of A5 forum in the webmaster in the Word-of-mouth and brand influence, encourage the webmaster to participate in promotional activities, will make the flow more valuable. Domestic footwear business from the past to the current giants of the alliance, is experiencing a number of large electric monopoly market, small and medium-sized electric business competition is fierce situation. The small and medium electric business wants to stand out, must learn to excavate the flow value, but with individual stationmaster mutual benefit will be their choice.