The price of electricity dealers and sales promotion, such as the sale of a lot of data is alleged excessive publicity

In recent days, the 6.18-week-old Beijing-east-China electric dealer price war was raging, the electrical appliances business "red through the day" sales data are also out, however, there are still a lot of consumers spit slot, in the electric sales promotion and shopping process encountered a variety of tricks and price fraud, there is no benefit at all.

In addition, according to the third party's monitoring of the price war of the electric dealer, the consumer's enthusiasm for shopping is not as good as the corporate propaganda, after many price wars and various "being fooled", more consumers see the nature behind the promotion, enthusiasm and attention than before greatly reduced.

Behind all sorts of reasons

Weibo, there are a lot of netizens spit out the power of "orders can not generate" and other reasons that ultimately lead to the experience can not buy. Usually, the price in wartime, everyone will stay in front of the computer, once found that cheap merchandise will quickly put into the shopping cart, but after a circle after the checkout, found that the system can not generate electricity business orders, watching the bargain at hand, is not to buy.

In the 6.18 electricity dealer price war this year, a microblog Netizen said yesterday, "Jingdong 16th night seconds kill orders, 17th began to lock orders, today (19th) began to mark the wrong price, did not give buyers any answer, unilaterally forcibly delete orders, and then hard to buy 50 Beijing volume of the so-called compensation. "This makes the user very annoyed.

Have a netizen in helpless under only so ridicule, "the backstage deletes a single non-stop, the complaint customer service ten fingers fly, we will try to evade your question, if has the delivery pure accident!" Jingdong Repeater No. No. 3540 I am glad to serve you! ”

According to the industry insiders, some of the website in the promotion, there will be restrictions, such as the same account can not buy more than a certain number of promotional items, but in order to avoid consumer complaints, these purchase restrictions will not be published, but in the background of the site to set up, so that the user orders can not There is no evidence that users want to complain.

Not only that, the electronic business site of low-priced goods "off the goods" is also a focus on consumers to reflect a class of problems. After the user buys the goods, the electricity merchant website is playing "The Broken Goods" the banner, cannot deliver to the user. This also causes the consumer ultimately not to have the benefit to want the thing, but can buy the commodity but is not oneself wants.

In this regard, well-known it and intellectual property lawyers Zhao occupation that some sites to be out of stock or users are not end consumers as a basis for the termination of the contract is lack. In his view, in the short term, mainly rely on the industry and Commerce, consumer associations complaints. In the long run, the unilateral cancellation of the Order Act needs to be legislated, to prevent individual enterprises to promote the name of promotion, and then out of stock for the cancellation of orders. The behavior of this kind of dishonesty should be legislated, and the credit evaluation mechanism should be established.

False standard Price

A few days ago, a Amoy network of a report revealed the June Electric business big promotion of a variety of "false action." According to monitoring, Jingdong prices after the price of the category mainly focused on brand watches, brand bags and automotive supplies such as high profit category. Amazon concentrates on automotive supplies, kitchenware and 3C digital appliances.

According to the Beijing Youth Daily, Mr. Zhang encountered a promotion on the website of the electric dealer, and he thought the promotion was simply a consumer's fool. "Last month I saw an LCD TV on a website," Mr. Zhang said. The original price is 5999 yuan, the discount price is 4199 yuan, I want to wait until this month the electric dealer big promotion picks up the cheap, but these days again enters this website, discovered this kind of television price increases, the original price has become 6888 yuan, dozen 60 percent is 4133 yuan, More than 60 dollars cheaper than before the promotion. ”

It is understood that the "first price promotion" is in recent years the common tricks of the electricity market war, on the one hand to attract consumers, ultra-low discounts are unavoidable; but on the other hand, the industry competition is fierce, the profit is not high, lose money in the trade who also do not want to often do, can only

Industry insiders said that such prices often "face" products are mainly concentrated in clothing, household appliances, home decoration and other categories, such as the iphone, infant milk powder These goods rarely temporary price increases, one is because the price is very transparent, we all know, the second is because consumers often buy, the price changes are very sensitive, temporary price increases easily betrayed.

Zhiquan, founder of the network in Beijing, said it channel interview, consumers do not think which commodity is cheap, impulsive purchase, or to moderate to compare, must compare this price is not too outrageous, too outrageous price behind must have reason, need consumer rational discrimination.

Consumers are hard to enjoy

Yesterday, the electric dealer price war protagonist Jingdong Mall, said June 18, the whole day, the number of Beijing-East orders to break through 3 million, compared with last year's June 18 growth doubled, Beijing East one-page browsing volume as high as 350 million. And according to the price comparison shopping plug-in Ruyi statistics, each of the customers to reduce the range of consumer hope is not so big.

such as Amoy statistics show that the 6.18 Day, Beijing-east, Amazon, Suning, Xun, Gome and other 6 major electric dealers have a total of 1311 pieces of a large price reduction, of which the price of a large number of goods, mostly concentrated in a specific number of products, such as the price in thousands of dollars, usually less people to book, such as Amazon, Jingdong, Xun price range is large mobile power supply, photographic backpack or mobile phone, ipad genuine leather accessories such as the original. And in everyone's large range of electrical categories are the basic home theater, hood and other unpopular products.

Analysis, said, if the consumer really see above such goods, the proposal to buy at half price, or see clear price curve, are repeatedly adjusted high in the reduction, a lot of things, or the difference is in two thousand or three thousand, buy really very injustice.

At the same time, in the southern Economic officials micro-launched the "6.18 electric business war is really cheap or fake benefits", 37% of the participants to the "do not pay attention to, are business propaganda just" this option. There are Weibo netizens said, "electric dealer price war forever, dozen to hit the consumer actually did not get what the benefit, is the saliva war just, again dozen estimated the consumer to the electric trader so-called big promotion will not have a little feeling, the reason is very simple, is already flattering, has been numb. ”

The original Dangdang COO Huang Jo that the fatigue of price war reflects the unclear operation and management position of the electric business enterprise, and lacks the problem of establishing the core competence in the field of expertise. I hope that the electricity industry return to the retail of the true, the Institute of Dislocation Management, to provide sustainable low-cost and more standardized after-sales service to improve the platform's customer retention rate.