The price of the new media copyright of the film and television drama has undergone three jumps

From 2009 to 2011, the price of the copyright of the new Media (video website) of the film and television drama went through three jumps, the average price of the single set rose from 10,000 to 150,000, then to "sky-high" 2 million. 2012, the major video sites joined hands to reduce prices. Yesterday, the spirit of the sun Company (mainly engaged in film and television drama New Media copyright distribution business) to take the lead in price reduction, and United Tzu-wen, Hua more than 40 film and television companies, video site issued a "guide network copyright reasonable return" proposal. According to Analysys International (micro-blog) analyst Zhang Yi Analysis, the price is not yet in the end, the second half of this year will continue to decline.

Archie Art (Micro-bo) last year with a total price of 50 million, a single intensive 2 million of the prices bought "Taiping Princess Secret History", it is "shocking drama, the price is amazing." "The episode has also become an" end story "of the sky-high video copyright. Some experts have analyzed, video site last year most of the listing, do performance, and so on, raise the copyright purchase price behavior with a large degree of speculation nature, the actual revenue can not support the huge cost of pressure, capital chain even face the risk of breakage. It is inevitable that prices will fall or even some websites fail.

The site has been a "belt-tightening" for the past two years, and production companies have been terrified by the excitement of soaring prices. Tzu Wen Media group general manager Weilili said, "I do not know how many prices, such as you open to 500,000, but also be scolded silly, because the drive is low, but the site can afford such a high price?" For the "Price Reduction initiative", Weilili very much support, "we do not like the price ups and downs, and hope to remain within a reasonable range." ”

And for three years of "ups and downs", China Copyright Association President Zhu Yongde that as long as the normal market economy law, prices will have ups and downs, but will certainly return to a reasonable interval. "I thought about how many years ago the movie" Hero "'s audio and video rights were fired to 17 million, how could it be possible to recover the cost? The reasonable price depends on three factors, the disseminator has the profit, the audience can withstand, the right person has the income. This year's prices have basically returned to 2010 levels. ”

Analysys International analyst Zhang Yi Analysis, the price is not yet in the end, the second half of this year will continue to decline. "First of all, the choice of internet users will gradually diversify, previously concentrated in the traditional film and television dramas, now may be social, shopping, fashion and so on; Moreover, in the gradual mastery of audience preferences, the site can more Toupai homemade drama, reduce the dependence on traditional film and television dramas. "Indeed, like Sohu Video 2012-year purchase of the drama budget of about 30 million U.S. dollars, but no action in the first to second quarter, Zhang Yi Analysis said," the second half will be shot, because they must also come up with one or two good play to the advertisers account. But compared to last year, buy a piece to choose to have a lot of rationality. ”