The price war in our electricity category on the price reduction of 10%-13%

Jingdong Mall Senior Vice President Shengchang in an interview with Donews said, Jingdong Mall This price war in our electricity category on the reduction in the range of 10%-13%. Beijing East also declined to comment on the data released during the price war.

Jingdong Mall Senior Vice President Shengchang

August 15, Jingdong Mall provoked the price of electricity dealers war. Shengchang that the price war is the war of information warfare, data warfare, operation ability and so on, and is the system Battle of the Enterprise. He said that the price war can redefine the definition of durable goods and FMCG, and once again cultivate consumer habits, so that users do not understand the Internet, electricity can also be sold online. "The First education Enlightenment is Taobao brings, I believe this will be the second time." ”

After the start of the price war, the industry also produced a Beijing-east pressure on suning prices, prices after the price, out of stock and many other questions. In this regard, shengchang that the argument is "too ridiculous", and said that companies take the initiative to increase prices after the practice, tantamount to suicide.

For the Jingdong mall part of the commodity shortage of doubt, Shengchang Response said Jingdong Mall in the price war during the surge in traffic, traffic surge and the sale of goods is synchronized. "The cheapest items are definitely going to sell the fastest, and it's easy to sell quickly, which is a normal situation," he said. ”

And for the price war during a Amoy network released data, Shengchang that, because a Amoy and the cat is the same Alibaba Group, so the data is not fair, to a Amoy data declined to comment.

Shengchang revealed that Jingdong mall this price war in the electricity category on the range of prices of 10%-13%. At present, Jingdong Mall employs more than 26000 people, including the number of courier has more than 4000 people.