The profitability of the hotel is directly related to the quality of its website.

A recent survey shows that the profitability of the hotel is directly related to the quality of its website. Poorly functioning and resource-poor sites can lead to lower occupancy rates and adverse effects on their profitability.

Being able to make bookings via the website has become an important expectation for potential guests. Therefore, a hotel site should meet the needs of consumers, including efficiency, interactivity and access to information convenience.

The needs of online consumers vary, and hotel managers should ensure business profitability through online payment gateways, traveler and customer information, reviews and forum pages, feedback forms, and payment security certificates. In addition, the hotel should develop a security risk management plan to ensure the security of online booking payments, while employees and managers should be trained to fully understand how to update the site; The hotel also needs to establish a social media marketing strategy to enhance the brand's reputation in the digital world.

"If a hotel that relies on a site reservation doesn't have a continuous update on the design of the site and does not understand how important it is to consumers, there is no doubt that their bookings will fall," explains Alice Well, who is one of the authors of the survey report, from the University of Portsmouth. "Poor web design can have an impact on the usability and ease of use of e-commerce sites, as evidenced by a large number of surveys." Many companies are being eliminated by the industry because of poor web design. ”

"The website is an interface between the hotel and the customer" display window. A bad user experience reduces the likelihood that consumers will be involved in business transactions. ”

"Poorly designed sites also make it less likely that consumers will visit the site again and make it more likely that they can quickly tell others about the bad online experience-usually through social media. ”

Please believe us!

Credibility is the key to the success of e-commerce sites. A potential customer who does not trust a Web site cannot provide its payment information. Therefore, the hotel manager should be the most of the site construction budget for security. As a result, consumers will soon be able to impress their security with the design and functionality of the site. A valid security certificate prevents a consumer's browser page from ejecting a warning message during the subscription process.

Essential elements of a good hotel website

The report focuses on the four key elements of good website design for hotel managers.

1. Enhance the usability of the website, including the use of easy to read fonts and simple intuitive navigation, so that users can only click three times to find key information.

2. Provide a good user experience. Web pages should be pleasing to the eye and can attract users to visit again.

3. Enhance the credibility of the website should be safe or make consumers "feel" safe.

4. The hotel should ensure that consumers can book online, it also needs to establish an email system to facilitate the solution of consumer consultation.

Researchers are working to gain a deeper understanding of tourism sites and their impact on hotel profitability, and they are also focusing on key elements that can improve the user experience. (Wing Compilation)