The quality of the product manager

A product manager needs some quality? How to be a successful product manager? What is the character of the product manager? Product manager is "pass" or "special" only ... A lot of questions are bothering the product manager, how many people can actually call the product manager? How many people can fully bear a product line, will be a product to create a brand, not by traffic, but rely on the user's knowledge of the product, a mention of product name let users have the impression of the product, the popular product and how many? A real product manager determines what the product is, so the requirements for the product manager are getting higher in many companies.
The following content only on behalf of their own as a product manager to think of, if there are different views welcome everyone to shoot bricks.
The quality of Product manager is classified into three categories: 1, individual ability 2, management knowledge, 3, core competence.

1. Personal ability

1 Innovation Ability

A product manager if he's in a rut, he's really not fit for the internet, the Internet is destined to be a rapidly changing environment, the innovative ability as a personal accomplishment of the first, to explain that the product manager must have their own ideas, not thinking of the product manager is terrible, innovative ability does not come overnight, More is the accumulation of time.

2 Implementation capacity

When requirements are identified, the product manager needs to have strict execution capabilities, understanding of product concepts, understanding of product requirements, and implementation of product processes, when you boss for the largest product manager, you need to do is to perform, while the implementation of the process to express your ideas, your understanding, you are the real product manager, Do at the same time need your product concept to implement this product.

3) Coordination Ability

The product manager must be a "midfield master" the commander of the delivery artillery, facing the ued, facing the user, facing the development, facing the boss, how to achieve the resource communication and coordination, such as guaranteeing the most appropriate coordination to ensure the product normal cycle, more embodies your personal charisma, personality charm. Do not let other colleagues follow you do not work hard, changes in demand is often, but as little as possible to change the demand, others do not blame the boss, but will complain product manager.

4 Self-management ability

Product managers to learn self-management, personal knowledge, ability, personality and other aspects of management, tyrant-like product managers are really not suitable for a healthy corporate culture of the company, and false Niang-like product managers can often survive in many enterprises. Self-management, resources and technology, to be a suitable product manager for enterprise and product development.

5. Ability to withstand pressure

Product Manager is a Ninja Turtle. Pressure will come from many aspects, and product managers must have excellent psychological quality, on the boss, under the user, the product is always product manager of the children, no matter how ugly, was born with the obligation to bring it, the user's accusation, boss of the KPI, all pressure on the product manager shoulder, learn to release pressure, Self-adjustment, Of course overtime is always the norm for product managers.

2. Management knowledge

1 Strategic Management Knowledge

A lot of strategic management in the company boss has been fixed, product managers as long as the product manager to understand the strategic planning on the line, but as part of the product manager's career development plan, product managers to the product strategy management as one of their functions, when to senior product manager, or a higher level of position will certainly touch the product strategy, Stand at a higher level to see the product manager.

2 Product Management Knowledge

When the product is fixed, all plans and work will be carried out around the product. Develop product planning, evaluate product risk, competitor analysis, strive for product resources, manage product team, coordinate product issues, control product cycle schedule, and other product management plans. The knowledge of product management is related to the whole process of product, which needs the continuous improvement, update and improvement of product manager.

3 Time Management knowledge

Learn to hold time. Product managers often have to race with time, so that other staff overtime is the product manager's fault, product manager for the entire product progress have to grasp and plan well, when the conflict of resources, when a number of product lines at the same time need to develop and so on, do a good job of time management, planning time. Don't make unnecessary overtime, and don't let others work overtime.

4 Team management Knowledge

Product managers are not alone in their struggle, you will always have a team to support you. Teamwork, team work coordination and deployment, for the product efforts of each person is a team, regardless of work heavy and light, more and less, are a team of people, and strive to bring together the team, is a team, but also the beginning of the Wolf team training.

3. Core Competencies

1 Product Specification Management

No rules savages. Products should have their own norms, and as product managers also need to have their own product specifications, in the Internet environment, Ali, Tencent, Baidu and other internet companies on product managers product specifications have their own understanding and understanding, because they choose suitable for their own enterprise product specifications, as a product manager must have their own product specifications, Can change as the company changes, but must be formed with their own product specifications of the product manager, at the same time can be converted to fit the needs of the Enterprise Product manager.

2 Product demand Management

Product Manager is one of the main functions of demand analysis and collation, the market, BOSS, operation, etc. will put forward a variety of needs, and product managers need to rearrange these needs and analysis, product core function of the excavation must be from the demand. Product managers need to identify needs with the market, BOSS, operations, and so on to improve demand, refine demand, function re-engineering, this is the product manager of product requirements management. The demand core grasps the product manager to the demand refinement and to the function determination essential.

3 Product project Management

Product Manager is the direct interface of products, and also the most closely related products, whether it is ued, development, testing, product managers are directly facing people. Product project management needs to be coordinated in many aspects, product Manager to do is bridge, at the same time for product control, progress control, quality control, personnel control, etc., product Manager to do is a product, products from scratch, and then to it by the market, the entire product process, product project management, focus on the process, See more product managers want to see the results, control the product project management, the results let users to scold it.

4 Product Lifecycle Management

Every product has life, it has its formation, growth, maturity, recession, such as the cycle. All products have such a cycle, product manager for the product lifecycle management directly affect the product in the market reputation and market position, no permanent winners, product managers can be butchers, when no longer suitable for product development, to have a decisive "slaughter" their products courage, will not fall to the idea of killing "In the cradle."

5 Product brand Management

How does a product manager make a product into a brand? How to let users remember this product manager is you? This is an incredible thing for many product managers, Jobs did, and more of the time we want to make our own products to make the most users to use, but not the formation of brand awareness, but for an enterprise, the product represents the enterprise, the enterprise has a people to remember the brand products that reflect the success of the product , but also the success of the enterprise. Product Manager for Product brand awareness more maintenance, how to create a brand This will also be a product manager career development in an important link.

LU LV Manager is not a light mouth talk, need to master a lot of things, product manager "Tong" is only a method and process, "specialized" is the direction and purpose. The product manager "Tong" should be the business knowledge of the requirements, "special" is the position of professional requirements. Product managers should be both "pass" and "special" of the real compound talents. At the same time for the mastery of the software is necessary, not necessarily you understand technology, but must learn to use software, graphics to express their own product awareness.

Product manager's Way each person walks the law different, to the product manager's understanding also different, raises the good product Manager The quality, does an outstanding product manager.

Source: http://www.xwcool.com/?p=808