The real estate industry is becoming another target of the Internet

Text | Sun Hongchao

Real estate industry is becoming another object of the impact of the Internet, Wanda hand Jingdong, Vanke joint Baidu, Ali shares Hengda football, Xiaomi and China Resources Land reached a cooperation.

Behind this trend are as much as 1 trillion of industrial capital. Internet giants are trying to extend their markets offline to enhance their market valuations. Real estate developers also expect rapid transit to catch the fast lane of the Internet.

In this wave, a real estate veteran with more than a decade of real estate sales experience looks to brokerage industries that are not valued by Internet giants.

Developers and brokers direct docking

In early July, Coca-Cola Network created the "real estate sales crown" products released in Hangzhou, according to the company introduced this product is based on the real estate industry as a background, the use of technical means developed to enhance the efficiency of traditional real estate sales system, but also the Internet A real-estate cross-border intimacy.

As one of the investors, an innovative workshop partner, Lang Chunhui, believes that the era of mobile Internet has come. The use of technology to enhance efficiency is the core of change brought by the Internet to the traditional industries. As a corporate-level application, Real Estate Sales and Marketing Crown features easy-to-use, light sales, low-cost, and cloud services from a product perspective.

The real estate sales crown founder Huang Weixin Netease Technology said that most of the Internet real estate are taking the traditional e-commerce way, and the traditional e-commerce model may not be suitable for real estate: "real estate sales crown currently focused on real estate brokers, the main Is a service to this group.Because of the nature of the product, brokers will become an inevitable and active part of the real estate industry, so only good service brokers in order to be able to compete in the real estate industry in the Internet.

According to Huang introduced to his 10 years of real estate industry sales experience, the real estate industry marketing costs are allocated to all aspects of the industrial chain, and real estate sales crown can save the cost of intermediate links, allowing developers to save marketing costs, so that brokers Can get more revenue.

According to the introduction of real estate sales crown, just two months, the real estate sales crown registered brokers over 3000, and this year's goal is to expand the number of brokers in Hangzhou, one million or more.

From grab C to grab B

Huang Lei, director of the New Media Department of Alibaba, is optimistic about the combination of real estate and the Internet. He said that currently it is in the blue-ocean era when both parties can become forerunners and who can become a rule maker.

Data show that the current A-share listed real estate company market value of more than one trillion, while behind a large number of unlisted housing prices. Such a huge market naturally aroused the interest of Internet companies, but in the view of Huang Weixin, most Internet real estate companies are now trying to C-side customer service, which is not correct, because the C-side repeat purchase rate is too low, the customer's fresh Short period. For example, he said: "Hangzhou, a month can produce real estate transactions about 6000 houses, which means that the effective flow of major sites up to another 100,000, the number of real estate websites and now the number of propaganda far .According to our understanding , Most Internet real estate sites traffic from the same industry inquiries, rather than really want to buy home buyers. "

Huang Wei Xin Netease Technology said: "Most of the real estate sites are trying to maintain the C-side users, but because most buyers are one-time users, not to mention customer retention, while the broker this group is the opposite, you can achieve effective Retained and active. "In his view, the future of real estate Internet industry will be like Taobao shops, the evaluation system for the brokers will be an important reference when consumers purchase a home.

It is understood that the real estate sales crown current business model is equivalent to help developers and brokers lay a bottom system, the brokers and developers seamlessly link in the sales process, colleagues intermediary companies can brokers systematic management, brokers People can also optimize the configuration of their own client resources.

Huang Weixin said the current real estate sales crown nearly two months of data growth is rapid, does not rule out the possibility of extended in the second half off-site.