The real estate O2O becomes the profession development tendency, the market faces the new round shuffle

58 with the city mergers and acquisitions of real estate rental services platform for tenants, real estate intermediary enterprise chain and Tak Woo real estate announced the merger-domestic property rental website, Real Estate intermediary field has occurred two of benchmark mergers and acquisitions events, indicating that the real estate O2O has become the trend of industry development, the market is facing a new round of shuffle.

Recently, the country's largest classified information site 58 with the city announced the purchase of 267 million U.S. dollars acquisition of real estate rental services Platform Housing Group. After the merger, 58 City will set up a real estate business group, the integration of 58 with the city and the housing business of both sides, to build a new house, second-hand housing, rental and other areas of business.
at the same time, Beijing second-hand housing market, the largest intermediary company chain home and Shanghai second-hand housing market ranked second, Germany and Woo real estate recently announced the merger, the two sides will jointly create a new brand "new Chain Home", the layout of the national market, and to achieve from the traditional service model to the transformation of the
The future of China's real estate brokerage industry will have a big Internet platform, integrated housing management, leasing, trading, finance, derivative services and other content, a large number of real estate transactions will be achieved on this platform. "The merger of Shaofi and the chain will be the most likely company in China to complete the O2O platform of the real estate brokerage industry," said Yu-woo real estate president.
in this merger and acquisition integration upsurge, the real estate O2O becomes the industry layout focal point. As a traditional real estate intermediary company, the chain of real estate in recent years to increase from offline to online development, after the merger of the real estate, announced that will build a trillion-class real estate brokerage industry O2O Big platform. 58 with the city after the acquisition of tenants, will also adhere to the platform positioning, through with brokers, brokerage companies, real estate developers and other cooperation to improve the real estate O2O business. The two mergers and acquisitions are seen as a landmark event in the 2015 China Property Information Service industry. Since 2014, China's real estate market farewell to the past high-speed growth of the "golden Age", the entire real estate industry encountered a low ebb, and inevitably spread to the real estate rental sites, real estate intermediary enterprises.
The recent earnings performance of the relevant listed companies is also unsatisfactory. SouFun in the fourth quarter of 2014, sales service revenue, classified information service revenue, net profit and other year-on-year declines; in the third quarter of 2014, the company's quarterly net profit fell by more than 30% per cent year-on-year. Although the traditional service revenue performance is not good, but the electric business and so on on-line service is becoming the new growth point.
Chain Chairman Zohui that the current real estate industry is ushering in two opportunities, one is the real estate market is from the first line to the two or three-tier city into the stock of the dominant market; another is that the Internet and it technology are profoundly affecting the industry and will greatly improve the consumer experience and enhance the efficiency of the service of the practising broker. These two huge opportunities will create a much-won real estate transaction ecology of trillions of, hundreds of thousands of brokers and millions consumers.
In fact, since 2014, real estate O2O in China is accelerating development, housing electric business O2O platform, rental O2O platform, rent O2O platform, and so on, a number of real estate O2O platform successfully received huge financing, 2014 also known as China's real estate O2O year. "The Internet and the real estate industry are a convergence trend," said Shen Yunyun, an assistant analyst at the China Electronic Commerce Research Center, and the intermediary industry and the internetEach other essentially the same, is to see who first will line up and offline, the line of business opportunities and the Internet, let the Internet become the front line trading.