The recessive rank factor of SEO cannot be neglected

Absrtact: The current search engine is still a very traditional tool, although many people think it is very powerful appearance, dependence on it is very large, but do not rule out a lot of people have started shouting to improve the current search engine intelligence. This intelligent, most basic

The current search engine is a very traditional tool, although many people think it is very powerful appearance, its dependence is very large, but do not rule out a lot of people have started shouting to improve the current search engine intelligence. This intelligent, the most basic requirement is precision, and a little deeper, is personalized.

As far as I am concerned, there is at least one complaint about search engines: multiple semantic judgments are inaccurate. When you search for a hot keyword, you can only give a general answer. A popular keyword often has multiple meanings behind it, and search needs vary. For example, when searching for the keyword "organic food," there is a need for organic food, organic food, organic food, organic food, organic food, etc. Search engines default to the most representative of the public, for example, for organic food, usually is "what is organic food," the most popular demand, usually preferred to answer the question page.

Similarly, "what" this kind of demand is the most representative of the public, Baidu products Baidu Encyclopedia, Baidu know the most to meet this demand, so the results of these two products are often recommended very frequently, this is also a lot of SEO personnel detest. After what is "what" is usually "why", "How to do" This kind of demand, they belong to the famous long tail demand, although fragmented, but the total amount is very large, Baidu products are not particularly able to meet this type of demand, Baidu experience and Baidu Library is two, but far from meet the demand, At this time the massive vertical website is satisfies this kind of demand the main force. And this kind of vertical and information station mainly, that is, specialized in providing knowledge class, news class information.

Deeper requirements require more professional web sites to meet demand. For example, what kind of demand is driven, such as buying, downloading, registering, etc. The electricity merchant website belongs to the typical three kinds of demand. For example, when a person searches for organic food, it is most likely to want to know what organic food is, then the organic certification body, pictures, kinds of information, and then turn to "buy" this heterogeneous demand. With the purchase demand search for popular words usually not much, the general public network shopping First choice is to enter the well-known electric platform, and then the site search.

Therefore, for SEO practitioners, be sure to first determine what the theme of the site is, know the core functions of the site. For example, the electricity business website, the topic is your product, the function is buys. Select the keyword when the "Product + site function" of the combination of consideration, such as Product + purchase, product + online shopping, products + monopoly, etc., this column is the core word of the electric business site, rather than the so-called popular keyword.

Many say this will lose a lot of traffic. This is true, but the electric business to do this keyword is very disadvantage, because this approach with Baidu's ranking trend is reversed, the hidden demand ranking determines this kind of powerless. Therefore, if you have to engage in the electrical business site of the SEO, but also to choose popular products, the audience wide, search hot words when the recommendation of the opportunity to be big. Of course, the competition will be big.