The rise of electric business platform to build large data platform for used cars

Absrtact: With the increasing volume of domestic cars, the second-hand car industry is also a trend of rapid development. Relevant data show that 2013 the national second-hand car market volume reached 5.2033 million, compared with the same period last year, 8.6% increase. With the rise of electronic commerce,

With the increasing volume of domestic cars, the second-hand car industry is also a trend of rapid development. Relevant data show that 2013 the national second-hand car market volume reached 5.2033 million, compared with the same period last year, 8.6% increase. With the rise of E-commerce, second-hand car online trading is also rising.

Barriers to traditional sales platforms

The traditional second-hand car trading platform mainly has the second-hand car dealer, for example, 2,732 handcart chain, Czech and second-hand cars, car king certified second-hand cars supermarket, Shanghai AI car used cars chain, Guangzhou mai card easy used and has a factory brand certification of second-hand car operators 4S store, etc. another is that we are more familiar with the second-hand car trading market, For example, Canton Chun-June second-hand market, Canton-used second-hand car trading market, Bao-jie second-hand car market, Beijing Hua second-hand car market, Shanghai second-hand car trading market.

Industry insiders believe that the traditional second-hand car trading platform there are barriers, mainly reflected in small scale, weak strength, regional development imbalance and asymmetric market information. This has led to a great deal of resistance in the development of traditional second-hand car trading channels. In fact, we can find by visiting the market, many have certified second-hand car operators qualified dealers, the annual sales of second-hand cars few few, very little. Not certified used cars are not popular, but the physical store's limited vehicle source, limited influence, resulting in its poor sales.

The rise of electric business platform

The domestic second-hand car online transaction, although started late, the foundation is thin, the standardization degree is low, but as the new business model, has developed rapidly in recent years. At present, domestic common used car online trading mode mainly has portal/media category, life Service platform class, vertical web site three kinds. Some second-hand car dealers also began to cooperate with the network, the vehicle source through the network platform for Promotion.

"With the development of Internet technology, it has a large capacity, high speed, a wide range of information dissemination characteristics, so that many can not be used in second-hand car entity stores to achieve the function can also be completed on the platform of the electric business." As a result, the second-hand car trade has added two major platforms, one is the online public market trading platform, mainly: Second-hand car home, the first vehicle network, 58 with the city, net, car King certified second-hand cars, and so on, two, online auction platform, the main car only network, excellent credit racket, car easy to beat. "Guangzhou Wu Zhenfei old Motor Vehicle Evaluation Co., Ltd. General manager, said.

Even the ping-an group, known for being a bank and selling insurance, also took a fancy to a second-hand car platform. The group in March 2013 registered in Shanghai, "safe Car", the current stage of safe and good cars to "help sell second-hand car" as the starting point, mainly for the majority of vehicle owners to provide second-hand car information, vehicle testing, vehicle sales and insurance, car loans and other financial services. The future strategic positioning is a O2O personal integrated financial e-commerce platform which integrates transaction service, financial service and vehicle owner service as one of the three pillars. Now, if the user wants to make an appointment to sell a car, you can click on the official website of Ping An car to "make an appointment to sell the car", leaving contact, and then by the safety of the car's customer service personnel and owners contact, and with the owner to determine the time and location of vehicle detection The vehicle will be able to bid online the next day after the test is completed.

Building a large data platform for used cars

Second-hand car sales, after-sales service and ancillary derivative sales can produce a large number of data, and these data are currently scattered in the trading market, the second-hand car operators to control the data must establish their own data platform, this is a future trend.

Using these data, the second-hand car business can: 1 analyze the customer's purchase behavior, predict and affect the customer's next purchase behavior; 2. To excavate the deep needs of customers, to recommend products effectively, 3 to establish membership system, to cultivate loyal customers, 4 to judge the trend of industry development, scientific decision-making.

With the rapid development of mobile Internet, the major Internet companies have launched their own mobile clients, and can do anytime, anywhere to pay, this is a new trend of development. In order to occupy a place in the mobile internet market, there are some second-hand car dealers have launched their own mobile clients, such as cars only network "car only".

Second-hand car online trading because of the complexity of the purchase process, consumers in the process of purchase will inevitably have a large number of questions to answer. So, the second-hand car trade is far from as crisp as the new vehicle, often must through many communication to form the final purchase intention. This kind of interactive demand makes the monotonous transaction have the social nature, but the mobile client's social function just fully satisfies this point, can attract more users, seizes the market opportunity.

Honesty problem remains to be solved

Although the prospects are bright, there are also some problems to be solved in the second-hand car online trading.

Wu Zhenfei said that at present, in China to develop second-hand car online transactions, the need to solve the integrity and after-sales service two issues.

According to the survey: 85.7% of consumers said that the comprehensive service security measures to improve the premise, will be willing to buy second-hand cars through the network. And how to protect the information true, the price is transparent, do not sell accident car, bubble water is the key to solve the credibility problem. Can be based on "second-hand car appraisal and evaluation Technical Specification" issued an objective and true second-hand car evaluation report, and the report will be published online, accept consumer supervision. This is a workable solution now.

And the after-sales service problem is mainly to solve how to provide transfer, maintenance, quality testing and insurance claims protection. This is necessary to establish a perfect after-sale service system, the protection line under the on-line business seamless docking. It is understood that the current representative enterprises have cars only nets, car easy to shoot and so on.