The rules of the second-line internet company's spelling

2013 Internet Conference, Jinshan Network CEO Fu once did a spell Dad time speech, inside the father is divided into three kinds, father, stepdad and godfather. The father's meaning, is the giant wholly-owned holdings, Stepdad is a large-scale investment, Godfather is strategic cooperation. This statement is very interesting, see now the internet's second-line companies are being large-scale acquisition of Giants, also confirmed that this is the reality. In terms of experience, Jinshan Network is the best use of the law of the company, he not only has a pro-dad Jinshan, and stepdad Tencent, although the investment failed, but basically Baidu can be said to be the godfather of Jinshan, strategic cooperation or some. Look at the Internet industry, there is no second line company, can have so many dad can protect their own survival. This gives Jinshan a lot of development space, with the safety of Jinshan brand, and Tencent cooperation, pushed up the Jinshan poison PA, and then remove Jinshan, it became a new poison PA, than Jinshan poison tyrants did better. And in the PR and optimization, Baidu also gave a lot of help. Recently, Fu said Jinshan intends to establish a game channel, began to do the game distribution platform, this natural to the pro-dad Jinshan good at the field, and in this field, lei Millet can also be said to be a son, estimates can form a lot of resultant force. And the recent case of a successful search for Dad is Tencent shares Sogou, Sogou smooth to find stepdad Tencent, and pro-dad Sohu together, continue to promote the cause of Wang Xiaoquan. But obviously, Wang Xiaoquan to spell father culture understanding is not as good as Fu, recently because of a series of special remarks, heard by Tencent requirements ban three months not to be interviewed. This also brings us a problem, spelling dad is not so simple, looking for dad is only the first step, how to make dad satisfied more important. So we need to discuss the Internet two or three line company's spelling code. From looking for a father, how to find a father, is the first step to success. Currently the Internet is eligible to do Dad's probably only three giants, Ali Tencent and Baidu. Some Non-mainstream fathers are traditional listed companies that, for performance growth and manufacturing concepts, are likely to buy some of the more popular industries, such as the now more popular hand-travel industry. Because they also do not understand the Internet, so the new small companies choose such a godfather is easier. The three giants are more astute, want to be their son, you need to have more excellent qualifications, at least have the revenue is not enough, because these three are not lack of money, the most important is to have users and channels. Several giants of the acquisition style can now see some trends, Baidu acquisition is mainly to make up their own wireless short board, so 91 wireless to make a big bargain. On the other hand, it is in order to continue to save their bad assets video, so also the acquisition of PPS, intends to hold a look of luck, and Baidu also has O2O ambitions, this point and Ali Tencent coincide, so Baidu bought glutinous rice. Now everyone is in the lookout for Baidu acquisition, to enter social networking. And Ali more clear, that is, in the O2O layout, a stake in the gold or the United States group or Sina Weibo is all around the entranceUnfolded. Tencent's investment is relatively small, because Tencent in social and gaming strong, so that it has the most users and natural entrance, is relatively healthy. Tencent's biggest worry is only 360, Tencent wants to get in, it is the electric business and search, but the electricity quotient and search are not very promising, then left 360 of this problem. So the more generous investment is Jinshan and Sogou, did not expect these two can do anything big, as long as can contain 360. And Jinshan This two years to do is relatively poor, so they cast a sogou. So according to the characteristics of your own company, you can start to wonder which one to choose to cast. The second step to success is to learn to balance your father. The overall acquisition, natural than two shares, two of the natural stock is less than three. So can do fu that level, look at the industry, and only his own. Three father Mutual restraint, the CEO can strive for the biggest right of speech. And Sogou is almost, because too eager to find Tencent hedge Sohu, so Tencent more powerful, Wang Xiaoquan more restrictions. The third step in success is to find Daddy's needs. For example, Tencent needs to deal with 360, Jinshan prosecution for a year seven or eight times, Sogou this did a good job, the investment did not two days to do the bureau to sue 360, just do the relatively poor, was debunked. However, in the grip of the tail as a person, Wang Xiaoquan is too tender. began to publicize their exploits and Tencent negotiations with the details of their own packaging into a successful, Tencent as a big head, will naturally touch the reverse scales Tencent, was under the password. If you do not change the style, the possibility of substitution is not no, then Jifeidanda. Therefore, for now still struggling with the second-line companies, if there is no possibility of listing, may wish to carefully analyze their pros and cons, to see the needs of giants, to find a strong father to rely on, but also a good road to success. Insist on independent development, at present, it seems, in the Internet industry, is an almost impossible task, to have the power of the god of War can.